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Youtility: Why Smart Marketing Is about Help Not Hype by [Jay Baer]
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Youtility: Why Smart Marketing Is about Help Not Hype Kindle Edition

4.6 out of 5 stars 232 ratings

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Editorial Reviews

Review

"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."
--SUCCESS Magazine


"Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."
-- 800-CEO-READ


"Youtility is a true masterpiece. This is a book worth checking out by all business owners and marketers."
-- JOE PULIZZI founder, Content Marketing Institute


"Youtility, the New York Times best seller by Jay Baer is one of the best business books I've ever seen on the dynamics between service and marketing. The information will change the way you think about marketing forever."
-- Multi-Channel Magic


"Two of my favorite business books of all time are Dale Carnegie's How to Win Friends and Influence People, and Al Ries and Jack Trout's Positioning: The Battle for Your Mind. A third may be joining them, which is Jay Baer's Youtility."
-- Geoff Livingston, author of Marketing In the Round
--This text refers to the hardcover edition.

About the Author

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the FORTUNE 500. 
 
In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast. 
--This text refers to the hardcover edition.

Product details

  • ASIN : B00B1FG7VE
  • Publisher : Portfolio (June 27, 2013)
  • Publication date : June 27, 2013
  • Language : English
  • File size : 6544 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 242 pages
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 232 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
232 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on November 29, 2014
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6 people found this helpful
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Reviewed in the United States on January 17, 2016
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3 people found this helpful
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Reviewed in the United States on November 26, 2017
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One person found this helpful
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Reviewed in the United States on November 27, 2013
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5 people found this helpful
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Reviewed in the United States on November 30, 2020
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Reviewed in the United States on October 9, 2013
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2 people found this helpful
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Reviewed in the United States on May 14, 2017
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Reviewed in the United States on October 13, 2013
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Top reviews from other countries

Claire Georghiades
5.0 out of 5 stars THE Business Book For 2014!
Reviewed in the United Kingdom on February 15, 2014
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3 people found this helpful
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Sara Millis
5.0 out of 5 stars BAM! Here was the answer I was looking for all along.
Reviewed in the United Kingdom on April 4, 2017
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5.0 out of 5 stars BAM! Here was the answer I was looking for all along.
Reviewed in the United Kingdom on April 4, 2017
Like many bloggers and product makers I had stumbled my way through marketing my wares from the beginning, never really understanding what to say, or how to say it when it came to advertising.

I didn’t have a clue, or a plan and I didn’t know what my customers wanted to hear.

I thought I just had to shout the loudest to be heard originally.

And any time I succeeded in selling I thought it was through a mixture of luck and dog-eared determination.

How silly that was!

So fast forward to July/August last year and I bought a book on Amazon, called Youtility by Jay Baer (published 2013).

I started reading it and it was like BAM! Here was the answer I was looking for all along.

‘Smart marketing is about Help and not Hype’ ~ Jay Baer

I recommend getting a copy of the book and devouring every sentence.
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5.0 out of 5 stars Content marketing blueprint
Reviewed in the United Kingdom on February 2, 2014
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One person found this helpful
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Mr Russell Davies
5.0 out of 5 stars Interesting subject and a good read
Reviewed in the United Kingdom on January 22, 2014
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One person found this helpful
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Pinot
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on May 25, 2015
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