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Youtility: Why Smart Marketing Is about Help Not Hype Hardcover – Illustrated, June 27, 2013

4.6 out of 5 stars 211 ratings

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Frequently bought together

  • Youtility: Why Smart Marketing Is about Help Not Hype
  • +
  • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
  • +
  • A World Gone Social: How Companies Must Adapt to Survive
Total price: $45.00
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Editorial Reviews

Review

"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."
--SUCCESS Magazine


"Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."
-- 800-CEO-READ


"Youtility is a true masterpiece. This is a book worth checking out by all business owners and marketers."
-- JOE PULIZZI founder, Content Marketing Institute


"Youtility, the New York Times best seller by Jay Baer is one of the best business books I've ever seen on the dynamics between service and marketing. The information will change the way you think about marketing forever."
-- Multi-Channel Magic


"Two of my favorite business books of all time are Dale Carnegie's How to Win Friends and Influence People, and Al Ries and Jack Trout's Positioning: The Battle for Your Mind. A third may be joining them, which is Jay Baer's Youtility."
-- Geoff Livingston, author of Marketing In the Round

About the Author

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the FORTUNE 500. 
 
In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast. 

Product details

  • Item Weight : 12 ounces
  • Hardcover : 240 pages
  • ISBN-10 : 9781591846666
  • ISBN-13 : 978-1591846666
  • Product Dimensions : 5.75 x 0.77 x 8.56 inches
  • Publisher : Portfolio; Illustrated Edition (June 27, 2013)
  • Language: : English
  • ASIN : 1591846668
  • Customer Reviews:
    4.6 out of 5 stars 211 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
211 global ratings
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Top reviews from the United States

Reviewed in the United States on November 29, 2014
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Reviewed in the United States on January 17, 2016
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Reviewed in the United States on November 26, 2017
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Reviewed in the United States on November 27, 2013
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Reviewed in the United States on October 9, 2013
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Reviewed in the United States on May 14, 2017
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Reviewed in the United States on July 7, 2014
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Reviewed in the United States on October 13, 2013
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Top reviews from other countries

Claire Georghiades
5.0 out of 5 stars THE Business Book For 2014!
Reviewed in the United Kingdom on February 15, 2014
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3 people found this helpful
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Sara Millis
5.0 out of 5 stars BAM! Here was the answer I was looking for all along.
Reviewed in the United Kingdom on April 4, 2017
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5.0 out of 5 stars Content marketing blueprint
Reviewed in the United Kingdom on February 2, 2014
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Mr Russell Davies
5.0 out of 5 stars Interesting subject and a good read
Reviewed in the United Kingdom on January 22, 2014
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Pinot
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on May 25, 2015
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