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Youtility: Why Smart Marketing Is about Help Not Hype Hardcover – Illustrated, June 27, 2013
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"Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."
"Youtility is a true masterpiece. This is a book worth checking out by all business owners and marketers."
"Youtility, the New York Times best seller by Jay Baer is one of the best business books I've ever seen on the dynamics between service and marketing. The information will change the way you think about marketing forever."
"Two of my favorite business books of all time are Dale Carnegie's How to Win Friends and Influence People, and Al Ries and Jack Trout's Positioning: The Battle for Your Mind. A third may be joining them, which is Jay Baer's Youtility."
About the Author
- Item Weight : 12 ounces
- Hardcover : 240 pages
- ISBN-10 : 9781591846666
- ISBN-13 : 978-1591846666
- Product Dimensions : 5.75 x 0.77 x 8.56 inches
- Publisher : Portfolio; Illustrated Edition (June 27, 2013)
- Language: : English
- ASIN : 1591846668
- Best Sellers Rank: #161,786 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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What keeps this book from being number one on the list is the scope of its contribution to an entire MBA curriculum. The book was likely aimed at practitioners needing interpretations of how consumers work in the world of SoLoMo (social, local, mobile) context marketing.
The book, in my opinion, qualifies academically as a supplementary reading for undergraduate and MBA level courses. The recommendation is based on the following:
1) As one of the most knowledgeable and current experts in the field of social content marketing, Jay builds a convincing argument that success in a social era is more about being “useful” than being “amazing.”
2) His friend-of-mine approach to marketing is backed by numerous large and small brand examples of apps that help us in real-time decision making. The spread of examples applied to his concept of “Youtility” build a case for “sideways marketing” (widening the funnel by solving related problems without being opportunistic) that challenges typical sales funnel approaches to content marketing.
3) This fresh approach to real-time problem solving is now being widely adopted but not well understood or convincing prior to Jay’s book release. Youtility demonstrates very well how branded content used in decision making apps offer the best hope for audience connection while widening the funnel in the process.
4) Jay uses real life experiences in his travel life to explain many points. The apps used to demonstrate his “Youtility” concept (e.g., Charmin’s Sit or Squat, Clorox’s My Stain, Hilton Suggest, etc.) are well known but previously underestimated as a powerful marketing tool.
5) Jay’s fun loving personality and fascinating life stories keep your interest cover to cover.
Top reviews from other countries
I have been thinking about this recently, as winning our recent Best Website Award in 2013 was only possible because we managed to prove to the independent judges that we have provided genuine help to business owners on our blog. Our help has solved problems and helped small business owners save money.
Jay Baer explains how to implement this strategy in your business in his book Youtility, and if you haven’t read it, I would highly recommend that you do. He suggests 6 steps to embedding a “Being Helpful” philosophy into your business.
1. Identify and Understand Your Customers’ Needs
2. Work Out The Best Way To Respond To Those Needs
3. Celebrate Your Helpfulness
4. Being Helpful Is A Mindset
5. Make Sure That Being Helpful Is A Continuous Process
So there have it, read this book, implement a 'Being Helpful' strategy and you will find really does help your business.
I didn’t have a clue, or a plan and I didn’t know what my customers wanted to hear.
I thought I just had to shout the loudest to be heard originally.
And any time I succeeded in selling I thought it was through a mixture of luck and dog-eared determination.
How silly that was!
So fast forward to July/August last year and I bought a book on Amazon, called Youtility by Jay Baer (published 2013).
I started reading it and it was like BAM! Here was the answer I was looking for all along.
‘Smart marketing is about Help and not Hype’ ~ Jay Baer
I recommend getting a copy of the book and devouring every sentence.
Great book, and I have already had to buy a second copy after giving away my first one.
A quick web search will turn up keynote videos and guest podcasts/vodcasts with Jay talking through the central themes of the book. Consider the book as a companion to these.