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You've Got to Be Believed to Be Heard: The Complete Book of Speaking . . . in Business and in Life! Hardcover – September 16, 2008

4.5 out of 5 stars 30 customer reviews

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Editorial Reviews

Review

“The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school!” ―Charles Schwab, chairman of Charles Schwab & Co.

“Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk.” ―Phil Harriman, president of Million Dollar Round Table

“Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day.” ―Bob Geren, field manager for the Oakland Athletics

“I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me?” ―Susan Schramm, Senior Vice President of Sales and Marketing at Siemens

“At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You've Got to Be Believed to Be Heard demonstrates how you can be real and still succeed.” ―Nancy Pelosi, Speaker of the U.S. House of Representatives

“At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business.…A perfect blend of wisdom and practical experience.” ―Charles Garfield, author of Peak Performers and Second to None

“Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, You've Got to Be Believed to Be Heard must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it…and don't loan it out!” ―Judith Briles, author of The Confidence Factor and Woman to Woman 2000

“Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk.” ―Robert J. Kriegel, author of If It Ain't Broke…Break It!

About the Author

Bert Decker is chairman and founder of Decker Communications, Inc. For more than a quarter of a century, he and his associates have trained and transformed hundreds of thousands of executives, managers, and salespeople, for corporate clients such as AT&T, Charles Schwab & Co., HP, Pfizer, State Farm Insurance, Wells Fargo, and many others. Currently Decker spends much of his time speaking to associations and corporations across the country. He graduated with a B.A. in psychology from Yale University, is a past director of the National Speakers Association, and is chairman of the San Francisco Advisory Board of the Salvation Army. He lives with his wife in San Francisco, California.
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Product Details

  • Hardcover: 288 pages
  • Publisher: St. Martin's Press; Revised edition (September 16, 2008)
  • Language: English
  • ISBN-10: 0312374690
  • ISBN-13: 978-0312374693
  • Product Dimensions: 6.4 x 1 x 9.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #1,142,418 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
The main premise of this book is that you, as a speaker, must speak in such a manner that the listener will believe you on a subconscious level, that is, with their "first brain," the primitive brain consisting of the brain stem and limbic system and opposed to the "new brain," that advanced, intellectual, conscious part developed later in our evolution and known as the cerebral cortex. This is accomplished by speaking naturally, comfortably, and with animation, speaking the truth. Unfortunately, the author takes the first 70 pages to establish this premise, something that could easily have been done in 10 pages. He provides example after example of speakers who do and do not speak to the first brain.
I could not finish this book because it was so dreadfully boring, repetitive and annoying! The editor should have slashed through half the text and tightened it up. An example of unnecessary writing follows: "If one is telling the truth there is nothing to be nervous about. And confidence will show. And listeners will see it. The continuous mind chatter of the listener will tell him or her about the behavior of the communicator. And what will be believed and trusted. Or not..." (Two paragraphs later) "So we need to establish trust immediately if we are to be believed. In your first meeting with a huge potential client in a selling situation-you need to establish trust. When you are in a seemingly compromising situation that is perceived erroneously-you need to establish trust. When you are the leader of a new group-you need to establish trust. You must get to trust, or you get nowhere." What's that again? Trust, you say? This type of writing goes on for PAGES!
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Format: Paperback
One of the greatest fears the average person has is public speaking.Most people end up reading presentations,voices racing in a monotone,sweaty hands gripping a podium. This book gives both a conceptual and practical guide to persuasive public speaking.It explains why certain techniques are more interesting to listeners and how to adapt those techniques to develop your own style. The authors don't have any magic, no effort tricks.Like most things,to look effortless in public speaking requires practice,practice,practice.BUt the time spent will reap immeasurable returns.
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Format: Paperback
This book provides the reader with a wonderful series of insights about how public speaking works. There are none of the old stereotypes -- and there is none of the usual advice (ie seeing the audience in their underwear). This is fresh information, delivered by a master. The kind of book that will make a difference in your life if public speaking is occasionally important to you.
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Format: Paperback Verified Purchase
Don't make the mistake of thinking this book is strictly for professional speakers or business owners. If you communicate with other humans, this book is for you.

Chapter 3 the author reveals the question he asks audiences, "How many of you are public speakers?" Then he asks, "How many of you are private speakers?"

The second question gets a laugh because if you are a private speaker, you are talking to yourself. I suppose that is okay at times but if you communicate with other humans, you are a public speaker.

The author provides good examples of how and why someone was able to effectively communicate an important message. A lot can be learned from case studies such as these.

Getting to Trust, Chapter 5 - was a critical chapter. I believe if you don't have trust, you have nothing. The author does a superb job of clarifying why you need earn trust to be a good communicator.

Lastly, I will say, I read oodles of books and sometimes there is a lot fluff. This is not one of those books. There are specific examples, action steps, and details that make it worth my investment of time and money.
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Format: Paperback
This book teaches the young and the old to communicate to their full potential. You learn how to not only convince other people, but to convince yourself as well. This book touches on everything from sitting posture to language spoken. A must read to suceed in business and in life!!!!
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Format: Paperback Verified Purchase
Great advice that can improve your public speaking and communications skills instantly. I really enjoyed this book an the framework that the author presents at the end of the book is just wonderful. Books like this, where you can instantly apply what you learn, are rare and I think this is a book that I will be revisiting many more times in the future. I don't know how you couldn't drastically improve your speaking skills with this book and I highly recommend it.
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Format: Hardcover
"Communicating is a contact sport," says Bert Decker. "Your ability to communicate is the single most important skill determining your success in every aspect of your life. You dare not make the mistake of thinking that communication is nothing but dumping information on another person."

So what is communication? It's selling. "People buy on emotion and justify with facts," says Bert Decker. If he's right--you may need to tune-up your public communication style and skills. An emotional decision isn't necessarily the wrong decision, says the author, and then he reminds us what counts in public speaking: the 3 V's. Verbal is seven percent, vocal is 38 percent and visual (what the listener sees) is a whopping 55 percent. Yikes--the sub-conscious impression wins every time. So does likeability.

Decker trains politicians, Fortune 500 company CEOs and thousands of other people in effective public speaking. I dog-eared the pages in his book at least 30 times. Truth Number 1: "The spoken word is almost the polar opposite of the written word." He's right. "If you want the boss to give you a raise, don't send him a memo. Go to his office, look him in the eye, and persuade him that you're worth it."

The subtitle reads "The Complete Book of Speaking...in Business and in Life" and it is an amazingly complete book. Not only will you devour the take-`em-to-the-bank principles and ideas, you'll improve your own speaking ability immediately. Example: place paper faces on chairs in an empty room--and practice your talk.

"Old Communicators" get bogged down with too many boring facts. Apple's Steve Jobs (a "New Communicator") is "effective as a speaker because he's focused on the audience experience, not on dispensing data.
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