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The Yugo: The Rise and Fall of the Worst Car in History by [Vuic, Jason]
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The Yugo: The Rise and Fall of the Worst Car in History Kindle Edition

4.5 out of 5 stars 86 customer reviews

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Length: 257 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

“[A] rollicking chronicle of the rise and fall of the homely little hatchback that couldn’t . . . [Jason Vuic] weaves a tale about crazy socialist factories, just-as-crazy Western financial practices, geopolitics in the days of the Cold War and an American public yearning for affordable cars—all combined with the ‘cutting edge Serbo-Croatian technology,’ as the Yugo was referred to in the spoof movie version of ‘Dragnet’ . . . Mr. Vuic is as hard on the Western capitalism that fleetingly embraced the car as he is on the socialist system that produced it.” —Dick Teresi, Wall Street Journal
 
“Vuic’s book is thoroughly researched, with hundreds of annotations. Its true genius, however, is its fine focus not on the Yugo itself, but on Bricklin the man—an outsized opportunist, a thick-skinned mega-capitalist whose modus operandi was to overpromise and underdeliver, a Mr. Magoo oblivious to the wreckage all around him, a charming marketing manipulator who realizes he has crossed the line only when the subpoenas start flying. In short, a fascinating story well told.” —John Phillips, Car and Driver
 
“Now, Jason Vuic has written an entire book about this wheezing shitbox. Entitled The Yugo: The Rise and Fall of the Worst Car in History, the book is an in-depth, brisk, and hilarious chronicle of the economic, mechanical, political, and cultural calamities that conspired to unleash this motorized monster on the American populace.” —Brett Berk, Vanity Fair Daily
 
“A wonderfully sunny—and thoroughly researched—study of this iconic failure.” —Stephen Lowman, Washington Post
 
“In his entertaining drive through the 1980s, Mr. Vuic uses the fatally well-publicized Yugo a...

About the Author

Jason Vuic is the author of The Yugo: The Rise and Fall of the Worst Car in History and The Sarajevo Olympics: A History of the 1984 Winter Games. A lifelong Buccaneer fan with degrees from Wake Forest University, the University of Richmond, and Indiana University, he now lives in Fort Worth, Texas.

Product details

  • File Size: 480 KB
  • Print Length: 257 pages
  • Publisher: Hill and Wang (March 1, 2011)
  • Publication Date: March 1, 2011
  • Sold by: Macmillan
  • Language: English
  • ASIN: B003CI90BC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #514,310 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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86 customer reviews

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