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The Yugo: The Rise and Fall of the Worst Car in History Kindle Edition
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|Length: 257 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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This is a book about American business and how a small car didn't meet the demands of the American market. This is quite good about the history of the car, and the American businessman Bricklin who tried to introduce it. It also revealed all the issues with the car, as I mentioned at the start. It was definitely a bad car for me, but I did put on 25,000 miles onto this car before I gave it away to the junkyard.
I think the author did a good job of detailing the rise and fall of this car. As the movie stated,it was the latest in Serbo-Croatian technology. I thought this book was a good read about a failed car.
Jason Vuic does an outstanding job of keeping information flowing, without being dry -- which is impressive, as I never would have thought the story of the Yugo would be so engaging. Although there's reasonable balance and tons of research, Vuic seems to have a difficult time maintaining neutrality toward Yugo founder Malcolm Bricklin. Given the mountain of information to substantiate the portrait Vuic paints, this is understandable, albeit, mildly disappointing.
For book purchasers "by the pound", be aware that 35% of the pages are footnotes and substantiation. Though for the less-scholarly, that shouldn't be off-putting. The Yugo is as good a bathroom book as any other.
NOTICE TO KINDLE PURCHASERS: The formatting is HORRIBLE! I'm not sure what they used to spit the text out in to Kindle format, but here's a paraphrased example of what I'm talking about:
Normal text: "Malcolm Bricklin was solely responsible for potentially defrauding several investors."
Kindle text: "Mal-colm Bricklin was sol ely respons- ible for potentially defr au ding several investors"
All things considered, I thought it was a great book, and I was almost sad when I reached the end.