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John Ingledew

An A-Z of Visual Ideas: How to Solve Any Creative Brief Paperback – October 19, 2011

by John Ingledew (Author)

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A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

Print length

224 pages
Language

English
Publisher

Laurence King Publishing
Publication date

October 19, 2011
Grade level

Preschool and up
Reading age

Baby and up
Dimensions

8.5 x 1 x 10.25 inches
ISBN-10

9781856697149
ISBN-13

978-1856697149
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Product details

ASIN ‏ : ‎ 1856697142
Publisher ‏ : ‎ Laurence King Publishing (October 19, 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 9781856697149
ISBN-13 ‏ : ‎ 978-1856697149
Reading age ‏ : ‎ Baby and up
Grade level ‏ : ‎ Preschool and up
Item Weight ‏ : ‎ 2.25 pounds
Dimensions ‏ : ‎ 8.5 x 1 x 10.25 inches

Best Sellers Rank: #1,777,920 in Books (See Top 100 in Books)
- #2,083 in Illustration and Graphic Design
- #5,289 in Graphic Design Techniques

Customer Reviews:
82 ratings

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John Ingledew

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5 star		70%
4 star		21%
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fred stevens

Good design book marred by partisan politics

Reviewed in the United States on June 21, 2017

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If you like your design books with a healthy dose of liberal politics, if you think Che Guevara is a hero instead of a murdering thug who had the same mentality as your average "kill everyone who thinks differently than we do" Jihadist, then this is the book for you. Most people who work in art and design are liberal? How edgy, who would have thunk it. Still, rather annoying from a book that tells you to throw out preconceived ideas and view situations from all angles and fresh perspectives.

2 people found this helpful

Helpful

dan

Nice Book

Reviewed in the United States on January 1, 2019

Verified Purchase

Thank you, this book is full of creative ideas.

Reviewed in the United States on February 20, 2013

Verified Purchase

Ordered this book for class. It's probably the only textbook that I have enjoyed reading. I'm definitely keeping this one

One person found this helpful

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Teff

inspiring

Reviewed in the United States on December 18, 2011

I bought it at the MoMa Design Store, meant to be a present...I couldn't give it away though, love it too much. That's why I find myself here on amazon to buy another copy for my friend. I think it's very inspiring and helps to find expression for creativity. It's all about ideas...finding them, uncovering them, and how to optimize them. Highly recommend!

2 people found this helpful

Helpful

cg

fresh ideas of ideas

Reviewed in the United States on January 10, 2012

I loved the organization of this book - simple and to the point, but the best thing about it is the Examples.. wow. They aren't the same/similar ones you see in many design books - they push the ideas and aren't afraid to choose examples that are a bit edgy. It is mainly a book dealing with 2-D. I Would have liked to have seen more thinking through 3-D space and the development of objects as well as ideas about visualizations of information and systems - but for a start - it is a well conceived book.

One person found this helpful

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Top reviews from other countries

Chelsea

Brill :)

Reviewed in the United Kingdom on June 6, 2013

Verified Purchase

This is now my 'go-to' book while I'm on my course, we have to make our own brief for some projects and I would sometimes face the fact I was stuck for ideas. The cover gives you a full idea of what this book will help you achieve- thinking creatively with some problem solving. No doubt I will be using this book for years to come, there's some considerate advice any Illustrator/designer can take with them for years.Thank you for the fast shipping and quality book!

6 people found this helpful

Miss R Tunstall

Opens your eyes creatively.

Reviewed in the United Kingdom on September 9, 2013

Verified Purchase

I bought this book as it was recommended by my course at University, read the first couple pages and immediately found it interesting and helpful. The book seems to express a diversity of creative mediums and ideas within a small amount of pages, covering some of the worlds most famous pieces of art and the utmost bizarre. I certainly know I will be coming back to this book when artist block occurs.

4 people found this helpful

alison monks-plackett

Extremely helpful and informative.

Reviewed in the United Kingdom on December 26, 2013

Verified Purchase

An excellent book for students in this area, or those embarking on a career in design - particularly if they are going the free lance route. Some information will be well known, some less so, but there is plenty here for all needs. Strongly recommended.

One person found this helpful

Private

Recommend

Reviewed in the United Kingdom on November 18, 2019

Verified Purchase

Lovely book for my daughter studying graphic design

Pixie-too

Excellent book for guidance , inspiration and successful art and design

Reviewed in the United Kingdom on September 11, 2016

Verified Purchase

Plenty of pictures to illustrate ways of developing ideas for art and design projects. Excellent for GCSE and A/S level. Written suggestions and artist leads to follow for making connections with the art and design world in any format.

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An A-Z of Visual Ideas: How to Solve Any Creative Brief Paperback – October 19, 2011

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About the author

John Ingledew

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