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The Zen of Executive Presence: Build Your Business Success Through Strategic Image Management Paperback – September 16, 2013
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About the Author
David A. McKnight is a style icon in the making. In 1996, he began his career as a management consultant after completing his MS in Public Policy and Management at Carnegie Mellon University. Prior to graduate school, David studied sociology and philosophy at Rutgers University and completed a fellowship in Public Policy Analysis at Princeton University. David began DAMstyle, an exclusive image and lifestyle consulting enterprise, in 2006 as a way to fulfill his personal passion for style. Since the company’s debut, David has made his mark as a published stylist and certified image consultant, simultaneously building an impressive roster of high-profile clients and achievements. David has served as the creative director of an online magazine; styled celebrities for magazine photo shoots; wrote and published image articles; managed and styled numerous fashion shows during New York’s Fashion Week; hosted an online fashion reality show; judged the Miss Teen New York pageant; served as the Men’s Editor of the popularly acknowledged Poshglam, an online fashion-luxury magazine; and served as Image Director at Career Gear, a non-profit organization that provides a suit and support to under-served men seeking employment.
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McKnight encourages authenticity when developing your image. He's not simply going to tell you what to wear and how to groom yourself and promise results. He's not a believer in superficial makeovers. The idea is to find an image that resonates with you and then learn how to make adjustments to it based on your environment, role, and your company's image, to name a few. And one of the most important things to take away is that as you develop your image you're also developing your own brand. As he puts it, "your visual image is part of an ongoing branding campaign designed to advance your career, increase your income and enhance your professional status." If you put to practice McKnight's wise advice you surely can make a positive change in your job search and beyond.
This book covers not only your visual image, but other important topics such as communication styles, business etiquette, as well as your online image, to name a few. There is even a section on how to conduct an assessment of your current level of executive presence followed by lots of information on how to put a plan in place to elevate your image to the next level. Whether you are a young professional or a seasoned executive, you will be happy that you picked up this book!
Life & Relationship Expert