- MP3 CD
- Publisher: Tantor Audio; MP3 - Unabridged CD edition (March 6, 2012)
- Language: English
- ISBN-10: 145265509X
- ISBN-13: 978-1452655093
- Product Dimensions: 5.3 x 0.6 x 7.4 inches
- Shipping Weight: 1.6 ounces
- Average Customer Review: 4.3 out of 5 stars See all reviews (167 customer reviews)
- Amazon Best Sellers Rank: #2,545,507 in Books (See Top 100 in Books)
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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue MP3 CD – Audiobook, MP3 Audio, Unabridged
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"Highly recommended for anybody with anything to market online including him- or herself." ---Library Journal Starred Review
About the Author
Shama Hyder Kabani is the founder of the Marketing Zen Group, a full-service online marketing firm that serves clients around the world, and was named one of the Top 25 Entrepreneurs Under 25 by BusinessWeek in 2009.
Karen White has been narrating audiobooks since 1999, with more than two hundred to her credit. Honored to be included in AudioFile's Best Voices and Speaking of Audiobooks's Best Romance Audio 2012 and 2013, she is also an Audie Award finalist and has earned multiple AudioFile Earphones Awards.
Patrick Lawlor has recorded over three hundred audiobooks in just about every genre. He has been an Audie Award finalist multiple times and has garnered several AudioFile Earphones Awards, a Publishers Weekly Listen-Up Award, and many Library Journal and Kirkus starred audio reviews.
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Top Customer Reviews
Where Shama shines is by being distinctly likable. Her writing is approachable and she is genuinely interested in helping the reader. However despite her best intentions, the book falls short of telling you how the "zen" is achieved in a thorough and comprehensive way.
Even for a novice social media user like me, I found the book to be a complete basic primer on social media. It understandably covered the bases of the social media channels (facebook, twitter, etc.) but did not extend very much further from very simplistic uses of these channels. If you are serious about your business and taking social media marketing to the next level, this book is probably not going to help you. Quotes by several "guest experts" were vague anectdotes which seemed to be a filler for the book, a common trend amongst serial self help writers these days.
I found little advice that reached further than simple common sense. And I didn't realise how basic Shama's book was till I read "Likeable Social Media" by Dave Kerpen, which was written with great detail and depth.
Amazon's book rating's rarely disappoint, but I am sad to say this was not the case with this book. As a restauranteur with a new facebook and twitter account, I found little value in reading this book. If you really care about your business and your marketing skills, I suggest you try Dave's book instead.
The book starts with a basic overview of traditional marketing, which I found helpful. I think it is important for social media users to first understand how traditional marketing works before delving into social media marketing. In this introduction, Shama discusses two key acronyms: ACT and BOD. ACT stands for Attract, Convert, Transform; it basically outlines the transition from a consumer to a customer. BOD, which stands for Brand, Outcome, and Differentiator, is what you use in order to attract consumers.
According to Shama, social media marketing is an excellent way to attract consumers. Even if they do not become a customer, they become aware of your product. Moreover, they may share their knowledge of your product with their established networks, which could lead to other people becoming customers. In other words, attracting consumers can be just as important as obtaining customers.
But, before you start using social media, you must must must have a good website, says Shama. She suggests that you revolve all of your social media efforts around your website and to integrate these efforts. And when it comes to using social media, she recommends the following:
1) Strategize first
2) Be human
3) Have patience
I found Shama's discussion of Search Engine Optimization (SEO) particularly helpful. This topic is especially important for bloggers to take note of. If you want your blog to not only be found, but also read, then you must publish good content. According to Shama, "Content is king; relevancy is the power behind the throne." In her SEO chapter, she gives many tips and strategies for writing content for SEO.
The other part of the book I really enjoyed was the section of case studies at the end. In particular, Shama highlights the Romanian Greek-Catholic Association's use of social media to create awareness about the discrimination and persecution of the Greek-Catholic minority in Romania. This case study was just one example of how a non-profit organization can use social media to accomplish its mission.
While I mostly enjoyed the book, I have a few critical comments. First of all, although the book is well-suited for beginners, I found it a little too basic for someone already using social media marketing. Moreover, some of the tips and strategies seemed like common sense. Secondly, the book really only addresses three social media platforms: Facebook, Twitter, and Linked In (she also talks about incorporating videos very briefly). On the other hand, these platforms seem to be the major players right now, so perhaps Shama didn't feel that it was necessary to talk about others. Thirdly, there was very little discussion about metrics--how to measure the success of your SMM efforts. I think understanding metrics is absolutely key, especially if you're trying to justify a need for SMM in your marketing plan.
Overall, the book is well-written. Shama breaks down social media so that even the most novice marketers can understand what she is talking about. Both her style and tone are casual and entertaining. The Zen of Social Media Marketing was a quick and enjoyable read that gives a good overview of how to incorporate social media marketing into one's overall marketing plan.
I was expecting valuable information like time of day to post, keywords that (empirically) do better, ways to measure success in social media, etc. However, I got none of these things and wasted a few hours of my life.
If you are truly interested in learning about social media and don't want to be spoon-fed about the basics, check out the Buffer blog. They have tons of great data-driven metrics on what works with social media.
Although those who have a more advanced knowledge of the topic may find the Shama Kabani's inclusion of some very basic information an irritation, I'd have to commend her on doing a really excellent job of balancing that basic information with some good practical in-depth `how to' guidance for the more advanced reader.
Because it focuses upon FaceBook, Twitter, LinkedIn and YouTube it really a great primer for those looking for a business angle on social media. The `Zen' referred to in the title is the distinction the author draws between the traditional marketing mindset and the mindset required for success in social media marketing - this will be familiar territory for those who have read much on the topic, but she treats it well and draws on an impressive record of having successfully `practiced what she preaches' in her own business.
The book is described in the blurb as `an easier way to build credibility, generate buzz, and increase revenue'. There is no doubt in my mind that following her step-by-step guidance will indeed build credibility and generate buzz - on revenue generation I'll have to let you know later.
This is definitely worth a look - especially if you buy it on Kindle at a very reasonable cost of $8.98.