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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Paperback – April 6, 2010

4.3 out of 5 stars 117 customer reviews

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Editorial Reviews


"Highly recommended for anybody with anything to market online including him- or herself." ---Library Journal Starred Review --This text refers to the Audio CD edition.

About the Author

Shama Kabani (formerly Hyder) is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her “an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.

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Product Details

  • Paperback: 200 pages
  • Publisher: BenBella Books (April 6, 2010)
  • Language: English
  • ISBN-10: 1935251732
  • ISBN-13: 978-1935251736
  • Product Dimensions: 9 x 6.3 x 0.6 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (117 customer reviews)
  • Amazon Best Sellers Rank: #804,677 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Robert C. Buckingham on May 20, 2010
Format: Paperback Verified Purchase
This is my tenth time reviewing this book! The author has an in with Amazon to take down her bad reviews. This book, in my opinion, has been review stuffed! I find it hard to believe that 44 people decided to write their first book review, and just by LUCK it's the same Book!!! and all 44 people gave it 5 stars!!! WOW! - Note to the author: If you write a good book, you don't have to write (or ask someone to write) unethical reviews!!! Grow up Kid!!!

The subtitle of the book is ...Build Credibility...LOL!

Many sections of the book were not even written by the author, and these so called experts give bad advise! limit the number of people that follow you on twitter, don't use Youtube, and don't worry about SEO! Yea, Great!!!!

I have read over 67 books on social media, and I have to tell you this book is at the bottom! and i've read some bad ones. When it comes to why i don't like it - there are too many things to list, way too many! In my past reviews i went into detail why, but they were just wiped away from amazon for no reason other than the authors influence!

If you want good books on the topic try these because, their written by people who know what their talking because they obtained the knowledge themselves.
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Format: Kindle Edition
I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.

It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.

I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.

If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.
2 Comments 105 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition
When I sat down to enjoy Shama Kabani's new book, the Zen of Social Media Marketing, I was expecting to absorb a couple chapters a night during my quest to take my online marketing prowess to the next level.

I read the entire thing in one evening.

Not since Claude Hopkins' 1923 classic Scientific Advertising has a marketing book held my attention so intently. Shama, a lively and personable genius in her own right, didn't see any need to fluff her book up with generalities and useless anecdotes. Rather, every word, every case study, every personal story is crafted to bring the reader into a deeper understanding of how to lay an effective social media marketing foundation.

I like authors who respect my time and give me exactly what I need. Shama does both.

It's no surprise that digital marketing guru Chris Brogan chose to write the book's foreword. Brogan's philosophy of putting people over platforms aligns perfectly with Shama's style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for!) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.

Chapter one is all about the philosophy of online marketing. "If you aim at nothing, you'll hit it every time" is what my mother always says. Shama writes: "online marketing is the art and science of...leveraging the internet to get your message across so that you can move people to action." The message is clear: you don't do social media marketing because your competitors do; you do it because it has the ability to "convert strangers into consumers and consumers into customers."

"Strategy should always come before tactics.
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Format: Paperback Verified Purchase
I enjoy reading blogs because they are usually short, informative, and get to the point quickly. Blogs have to be short and sweet or else people will click away. THE ZEN OF SOCIAL MEDIA MARKETING is written like a blog. I love to read outlines, bullet points, and small dialogue boxes, just like an academic textbook, except ZEN is actually engaging.

It's a great reference book as well, because there are entire chapters devoted to one social media platform. The chapters on Facebook, Twitter, and LinkedIn are fantastic. Tells me everything I need to know about those sites: how to start a page, success tips, everything.

My favorite chapter is the one about video, where Dave Kaminski of Web Video University is the guest author. I follow Kaminski's podcasts, which are the best and only source for web video, and his contributing chapter in ZEN summarizes the state of web video right now and how you can take advantage of it.

I can't say enough about how good this book is.
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