- Series: None
- Paperback: 216 pages
- Publisher: BenBella Books; 3 edition (January 1, 2013)
- Language: English
- ISBN-10: 1937856151
- ISBN-13: 978-1937856151
- Product Dimensions: 0.8 x 6 x 9 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 166 customer reviews
- Amazon Best Sellers Rank: #668,068 in Books (See Top 100 in Books)
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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (None) Paperback – January 1, 2013
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"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani’s assertion that this is 'the last social media guide you’ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market onlineincluding him- or herself."
Library Journal (refers to 2012 edition)
"Since the April 2010 release of The Zen of Social Media Marketing, social media marketers have been provided a serious leg-up in their A-game.
This time around, (the) Third Edition goes into even greater detail about social media, spending more time with SEO and Google+, as well as blogging and the importance of video. Kabani thoroughly delivers the ins and outs down to the do’s and don’ts social medium by social medium."
If you need a brief, basic introduction to social media marketing, you can’t do better than this book.”
a much recommended pick for any publicist or marketer.”
Midwest Book Review
As good as any of the books I have read on the subject but far easier to read and use than most.”
American Marketing Association, Dallas/Ft. Worth chapter
"...everything you need to know about social media before creating a social media marketing strategy. Newbies will find the necessary explanations while veterans will discover details that will enhance their strategies."
—Wireless and Mobile News
About the Author
Kabani formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Kabani as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Kabani won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a zen master of marketing.”
When not working directly with her clients or shooting her shows, Kabani travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
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Although those who have a more advanced knowledge of the topic may find the Shama Kabani's inclusion of some very basic information an irritation, I'd have to commend her on doing a really excellent job of balancing that basic information with some good practical in-depth `how to' guidance for the more advanced reader.
Because it focuses upon FaceBook, Twitter, LinkedIn and YouTube it really a great primer for those looking for a business angle on social media. The `Zen' referred to in the title is the distinction the author draws between the traditional marketing mindset and the mindset required for success in social media marketing - this will be familiar territory for those who have read much on the topic, but she treats it well and draws on an impressive record of having successfully `practiced what she preaches' in her own business.
The book is described in the blurb as `an easier way to build credibility, generate buzz, and increase revenue'. There is no doubt in my mind that following her step-by-step guidance will indeed build credibility and generate buzz - on revenue generation I'll have to let you know later.
This is definitely worth a look - especially if you buy it on Kindle at a very reasonable cost of $8.98.
To me, the highlight of "The Zen of Social Media" was the workbook provided online. It is a nice workbook that gets the user thinking critically about what they want to achieve by using social media. The workbook gives tasks such as, "How will you measure your social media marketing efforts?" and "List three goals you want to accomplish using social media marketing." While the workbook does not provide the sought after analysis and case studies, it does get the user to take a step back and think about their motives for using social media, which is always useful. I feel as if "The Zen of Social Media" would have been more effective as a whole if it was set up more like the workbook.
Despite its flaws, "The Zen of Social Media" has only enhanced my interest in working with social media from a marketing standpoint. The constant changing creates an always evolving workplace. Although I have been critical about "The Zen of Social Media," there are some nuggets of helpful information in there.
There is one passage that I wish had been focused on more throughout the book: "So much of social media is about building relationships and leveraging word of mouth. Sometimes a consumer has to hear about you ten times before he or she will buy" (p. 141-142). I do not think the goal here is to get people to post the same message ten times on different social networking sites. I am afraid that novice people who are looking to "The Zen of Social Media" for guidance may just take exactly that away from this book. I think Kabani has some really good ideas, they just were not executed very well. Perhaps it would have been more effective in an online only version that could be updated regularly. The three main points Kabani wanted the readers to focus on were: Strategize first, be human, and have patience. Overall, I wish these aspects were weaved more thoroughly throughout the book. If "The Zen of Social Media" had focused on these aspects, like I think the goal was, it could have been great.
If you're new to social media marketing and are looking for a good primer on the subject, then this book might do the trick. But if you already have a Facebook fan page or Twitter account, or even if you don't, but know that you should, skip this book and read any of the several good books out there devoted specifically on how to market on Facebook, Twitter and LinkedIn, in that order. Save your Zen for something with more depth.