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Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too Paperback – January 18, 2008

4.7 out of 5 stars 40 customer reviews

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Editorial Reviews

About the Author

Ryan P. Allis is CEO of iContact Corp., a venture-backed email marketing and online communications firm that has grown from nothing to over $10 million in annual sales and 80 employees. Ryan is also the Chairman of the web marketing firm Virante, Inc.

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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (January 18, 2008)
  • Language: English
  • ISBN-10: 0071496661
  • ISBN-13: 978-0071496667
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 13.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #881,552 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Wildman Keith VINE VOICE on March 14, 2008
Format: Paperback Verified Purchase
This book offers sound advice about starting a business, but not waiting till everything is all perfectly lined up before you do so.
** In some ways it reminds me of Ready, Fire, Aim Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) but I like this one a little bit better. **

The author talks about how if you were going somewhere but waited till all the lights were green before you left the house, you would never leave. He also talked about how you could cross the country at night with just your headlights providing illumination. You would never know what was way up ahead but just as in business if you know where you want to go you can get there if you keep working at it, even if you don't see the whole path ahead of you yet.

** Some of the other good stuff is how you plan what you want to achieve in life, break it down to a strategy of what you want in 20 years, then break that down to what you want in the next year and use a 6 month or year as a tactic for gradually moving towards your long term goal. But he also shows how to use a daily goal or weekly plan to achieve your 6 month or yearly goal. In other words you break down your plans into daily, achievable bites that add up over time. **

Things like Passive Income are discussed and how to implement them into your life and business.

It takes a lot for me to be really impressed but this young man has produced a lot of wisdom in this book. I just hate how some people put it down without even reading it. They should be ashamed of themselves.
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Format: Paperback
I was offered a copy of the book Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by Ryan P. Allis, and thought I would give it a look. What I expected was some "secret program" on how to quickly become a business success (like those ever work!) What it turned out to be instead was a solid read on what it takes to start and run a business, the trade-offs you need to consider, and just how much work it really is. There's no "secret" that he's trying to push or sell... it's just a sharing of reality.

Contents:
Part 1 - My Story - Going from Zero to One Million: Getting Off the Ground; Becoming an Entrepreneur
Part 2 - The 10-Step Process For Building A Company To $1 Million In Sales: Step 1 - Understand the System; Step 2 - Find Your Core Motivation; Step 3 - Evaluate Your Idea; Step 4 - Write Your Plan; Step 5 - Raise Funding or Bootstrap; Step 6 - Develop Your Product; Step 7 - Develop Your Marketing and Sales Strategy; Step 8 - Build Your Online Marketing Strategy; Step 9 - Build Your Team; Step 10 - Build Strong Systems and Scale
Part 3 - Steps for Success
Appendixes: Financial Vocabulary; Recommended Books; Resources for Entrepreneurs; The Mission of the Humanity Campaign; Join the Community at Zeromillion.com
Index

As I mentioned, this sounded like one of those "try my method and you'll always succeed" titles. These are generally the people who are making most of their money from selling their "methods" and not actually doing what they talk about. :) Anyway, Allis starts out by talking about the path he took from repairing PCs as a 12 year old in 1998 to running a software company tallying nearly $7 million in sales in 2007.
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This book appears to be ghost written compilation of common business sense. I quote from page 41 "The rich have their money work for them. They do their due diligence and research and invest it in public and private companies, then sit back while their money makes them more money. I quote from page 162 "Web marketing is not something that many business owners are used to doing or, for that matter, very good at. However it is something that can launch a business from nowhere to doing tens of thousands of dollars per week in sales in a matter of months." I quote from page 234 a list in bullet form "* Never burn your bridges * Send thank you cards * have plenty of business cards on hand *

You get the picture. There is a reason this book is selling for pennies used on Amazon.
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I love it when people write reviews stating that "something's fishy" because other people have opinions that differ from their own.

Basically, I've read through "New Venture Creation" and this book was like a "lite" version of that book. It has excellent information and it keeps you motivated to read the entire book, unlike other books based on Entrepreneurship.

Look... this book costs less than $12.00 and it's worth SO much more. If you're serious about building ANY kind of "serious" business online, this book is excellent!

And, I must state that I have NEVER met Ryan Allis in my life...I've heard of his business a million times - but never his name. You can be like "the guy" who always believes something is fishy because his opinion is different, or you can check out the book for $12.00 + S&H, and you'll be able to see for yourself.
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