Top positive review
29 people found this helpful
fun-to-read research-backed 8 steps to greater creativity
on March 25, 2013
This fascinating book not only claims that we all have what it takes to be creative people but also gives a research-backed, step-by-step process to make this claim a reality. The format is very user-friendly, with lists and personal assessments, inspiring quotes, and intriguing tales and current research supporting Keith Sawyer's eight steps to greater creativity. An impressive blend of the scientist and the artful storyteller, Sawyer makes it fun to learn how to solve every-day and entrenched problems with fresh insights. This is not a linear process but one which "zig zags" along.
Be warned, Sawyer is very clear that creativity is not the result of one sudden inspiration that we can quickly acquire by some new form of free thinking nor is it a magic potion to be pulled out when stumped with a difficult problem...rather it is the result of specific daily practices combined with hard work. The exciting news is that once we make these eight steps part of our modus operandi, we will grow accustomed to little bursts of insight and creativity permeating all of our projects and efforts. Whether we are business people, church volunteers, school principals, stay-at-home moms, or artists, this easy-to-read book can lead us to become truly creative people!