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Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! Paperback – September 1, 1985
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"He will undoubtedly go down in history as the humber one salesman of our time!'
Mary Kay Ash, Founder and President, Mary Kay Cosmetics
"I recommend this book to anyone who needs to learn the sill of persuasionand don't we all!'
Robert H. Schuller, Founder and Pastor, Crystal Cathedral, Garden Grove, California
"Will upgrade the performance of salespeople and non-salespeople all over the world!'
Og Mandino, bestelling author of The Greatest Salesman in the World
"In the past 36 years I have read over 100 self-help books for salespeople. Most of them are written by theoreticians who have never paid their dues in face-to-face selling. Zig's book excites me because every idea presented has been tested in the field by Zig or another master salesperson. A salesperson who doesn't own this book is underprivileged!"
D. John Hammond, American Motivational Association
About the Author
Zig Ziglar, author of the best-selling See You at the Top is an internationally renowned speaker and authority on high-level performance. His I CAN course is taught in more than 3,000 schools, and hundreds of companies and businesses utilize his tapes, books, and videos to train their employees effectively. He has taught his biblically based principles for becoming a more effective persuader and person to sales organizations, church groups, schools, and businesses. He has addressed thousands more through numerous television and radio appearances and his films. His Sunday school class held at first Baptist church, Dallas, is broadcast each Sunday morning, via satellite.
Top customer reviews
A long list of closing tactics are revealed, which gives the trainee a palette of options to choose from when we are out spreading the word, helping others to our goods and services. If only we could bring the book to meetings…
More important than the closing tips are the thoroughly discussed key principles of sales, which are also listed at the end. This gives the reader a throughout understanding of the trade - and for what to practice. From my understanding of the field, the most central here is to be enthusiastic about the products, ask questions, listen and be sincere towards the prospect.
The biggest obstacle to the book is its length and that it seems somewhat repeating at times. This repetition might be a useful learning exercise, but had the book been shorter I would rather have read it twice. There is also quite frequent references to religious topics which might be partially relevant but which in my opinion does not belong in the book. At the end, increased use of parenthesis are cluttering the text and the writing ends up a somewhat clumsy.
I bought the original book I wanted pure advice without revisions. The book is an amazing read. I look forward to my 2nd and 3rd reviews. Do not feel like you have to rush through this book. Although the advice is given through narrative, it is first and foremost a reference book. Place it on your bookshelf next to How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets.
Always emphasizing the honest sale and understanding the psychology of both the salesperson and the prospect, Ziglar portrays the sales pro as a consummate problem solver and the profession as one of ultimate integrity and honor.
Every professional, regardless of what you believe, is a sales professional. And every sales professional should read this book (and any other book or audio program by Ziglar) to master their chosen profession.
By the way, I just have to say that Amazon is so fantastic. There was a discrepancy with the shipping address for this and 2 other books that I was to receive. Amazon re-shipped the books to me, at no additional cost, and they arrived the next day because of overnight shipping. They were so considerate and took care of me. I am a VERY satisfied customer!
For those who skip the description:
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day. He provides vital strategies for specific closes, hundred of sales questions, and dozens of persuasion procedures to help everyone sell their ideas, or themselves. No matter what your age, gender, occupation, or lifestyle, these proven techniques from America's selling sensation can work for you.
I've come to understand Ziglar's sales technique as "closing." In my view, this book is not for those wanting to spend a lot of time doing sales work. It's for those that want to spend the least time selling, because Zig gets to the close using the most direct path. You close a sale without over-selling, without a lot of time and you're done.