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Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! Paperback – September 1, 1985
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Doctors, housewives, ministers, parents, teachers … everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods: Over 100 successful closings for every kind of persuasion Over 700 questions that will open your eyes to new possibilities you may have overlooked How to paint word pictures and use your imagination to get results Professional tips from America's 100 most successful salespeople Do what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!
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FISH: some good practical ideas about appearance, honesty, integrity and hard work in sales. Good ideas for asking questions and figuring out what the customer really is looking for.
BONES: some techniques are manipulative, guised as doing what is best for your potential customer. It's also very dated with cheesy illustrations. A salesman pitching me who follows all the ideas presented here would not get my sale or a call back.
A good book to add to your list of quick reads, but not my favorite. Buy an audiobook and listen to it when you're bored, or better yet buy it used and save some money.
For those who skip the description:
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day. He provides vital strategies for specific closes, hundred of sales questions, and dozens of persuasion procedures to help everyone sell their ideas, or themselves. No matter what your age, gender, occupation, or lifestyle, these proven techniques from America's selling sensation can work for you.
Always emphasizing the honest sale and understanding the psychology of both the salesperson and the prospect, Ziglar portrays the sales pro as a consummate problem solver and the profession as one of ultimate integrity and honor.
Every professional, regardless of what you believe, is a sales professional. And every sales professional should read this book (and any other book or audio program by Ziglar) to master their chosen profession.
I needed some additional insight, reading this book gave me some Great Insight on sales in general.
Different types of sales and things to consider, different personality types and Why they act the way they do!
I shared my new knowledge with others and gained even greater knowledge within the workings of our organization that I was not aware of!
When he says Know your Buisness, he means it! I was missing a sliver of information that in turn, changed everything for me!
Great book for anyone in the sales force that needs a refresher or is just starting out!
By the way, I just have to say that Amazon is so fantastic. There was a discrepancy with the shipping address for this and 2 other books that I was to receive. Amazon re-shipped the books to me, at no additional cost, and they arrived the next day because of overnight shipping. They were so considerate and took care of me. I am a VERY satisfied customer!
I have had numerous occasions when I knew that an organization would benefit from a research activity - it directly addressed a problem they were facing, but I struggled with handling various objections.
Now I have several ideas and closes that will help me handle objections in a constructive way. Even non-profits need "sales" to be successful!
The only negative: some of the material is dated. However, the closing techniques have apparently stood the test of time.