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The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life Hardcover – October 4, 2011
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About the Author
Rich Christiansen spent the first half of his career as an executive, running the PC division of Mitsubishi Electronics, working at Novell, and becoming general manager of About.com. Today, he is in high demand as a mentor and small business consultant. Christiansen is coauthor of Bootstrap Business: A Step-by-Step Business Survival Guide.
Top Customer Reviews
If you have been in the business world even for a short time period, you have probably met someone who was hard charging, running over anyone and anything that got in their way. While this approach produces short terms results, the long term effects are crash and burn. As Mr. Christiansen points out, that approach is not sustainable. In fact it is normally quite destructive. There is a better way - The Zigzag Principles.
The book starts with a little story about the author and his son on a skiing trip. This was his son's third trip and he was still in the beginner's stage. Somehow they made a wrong turn and ended up on a very steep, black diamond run. Instead of heading straight down hill to a certain wipe out, Rich told his son to zigzag safely down the hill.
The same principles apply in business and life. Instead of trying to go head on at or through all obstacles, learn to zigzag around them.
While the principles of the book work in both business and life, the book is written primarily for the entrepreneur. The first section of the book deals with foundational issues. You must know your values and where you want to go. Once the foundational issues are solid, it is time to move to the three zigzag principles.
The first principle is to get to cash first. Far too many businesses fail because they do not understand and follow this principle. Focus on making the business profitable.Read more ›
What I Liked:
* The value equation: what mental capital and relationship capital mean for a new business
* "Entrepreneurship is having the courage to wonder in the fog."
* How to set achievable goals that overlap areas of influence and concern
* Building a foundation of values and how to set and mind the guardrails
* The first thing your business should do: Be profitable! This is often lost in business literature and is a point that bears repeating again and again. Rich Christiansen does an excellent job of emphasizing the importance of cash first. Don't focus on your website, SEO, contacts, network, newsletter, business plan, systems plan, or anything else until you are profitable. Focus on the 20% that will get you there.
* Great worksheets throughout the book to encourage the right kind of goal setting
What I Did Not Like:
* The last Zig is the weakest in explanation. Could have used more support on The Four Rules of Scale. However, the decision matrix outlined in this section is a very helpful decision making tool and the principle of scaling is just as important as the first two.
All in all, its a great book on entrepreneurship that is an easy read.Read more ›
I thought I had a good idea so off I went into the business world. Two short months later I was back. Broke, bruised and tired.
Enough about me. That was four years ago. I recently picked up a copy of The ZigZag Principle and it has totally changed my perspective on the way to start and handle your own business. There were so many great things I learned in this book but I only want to share two.
'-The first "Zig" (you will learn about zigs and zags) is a drive to profitability.
"This first zig requires sheer grit and determination... Whether you are starting out in life or starting a business-or are broke and stating over-your first zig always needs to take you toward profitability." I loved that. That is exactly how i failed in the first place. I didn't have enough money after the first month to keep up.
"What I mean by failing efficiently is that if you can't get to profitability, you need to accept the fact that you have nowhere left to go."
This is great information. The book teaches you to get out before the devastating consequences.
I loved this book. I am planning to put each and everyone of these strategies into my next business.
A great and interesting read!
Most Recent Customer Reviews
This book is great for giving guidance to how to get to where you want in your life and with your goals. It has been very enlightening.Published on May 8, 2014 by WKD
This book is nothing but obvious observations that any normal person would have naturally. Don't waste your money on this one.Published on April 29, 2014 by Bryan Kilpatrick
I read this book as part of the 12 Books online book group during the month of May 2012. I admit that when I first read the title I was a little confused. Read morePublished on May 23, 2012 by Jacob Paulsen
You might think that the best way to get to a destination is to set a goal and head toward it.
Yet Rich Christiansen in his excellent book, THE ZIG ZAG PRINCIPLE... Read more
A Roadmap for Success in Business and in Life - a great book on Entrepreneurship
After reading the first few pages of the book I started to get concerned about the possibility... Read more
The entrepreneurship is something like journey. That's entrepreneur's journey. You as an entrepreneur create something from nothing. Read morePublished on November 3, 2011 by Dragan
Rich Christiansen, the author of this wonderful book, is one of those people who would be a great dinner guest. Read morePublished on October 27, 2011 by Nancy
This business book is so easy to read and understand. You will learn how you can set specific goals and use strategies that will help you be successful in your business. Read morePublished on October 26, 2011 by Michelle Dunn