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Zing!: Five Steps and 101 Tips for Creativity On Command Paperback – September 1, 2004
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Top Customer Reviews
I was disappointed in some ways by this book: I couldn't but help and think of De Bono and his TO LO PO SO GO....a five-step process that encapsulates much of what has been said recently about getting there - whether that be creative thinking or implementing corporate strategy. Understand the TOwards point, LOok around, POssibilities...etc. It's a solid framework but hardly something must of us don't understand intuitively anyway.
While that lack of freshness might be an issue, there's no doubt that the book does offer value if you're coming at this without much in the way of previous training in creativity: suggestions to 'abosrob lots of information', 'see things in new ways', etc are all pretty much the de rigeur recommendations of creativity authors. And, at something like one of those ideas per page, the book can feel a little 'light'.
Still, it's worth reading if you want a solid framework and something that you can dip into as a point of breaking thinking patterns that aren't working. But I was disappointed when I received the book and felt that I'd not received as much as I'd hoped for from this particular book.
Most Recent Customer Reviews
Need a new perspective? New ways of thinking? This is the book for you.
I bought this book looking for help bringing out my creativity but it mostly was distracting and impossible to sit down and read for the multitude of font changes, quotes, catch... Read morePublished on October 4, 2007 by Melissa Van Hoose
GREAT CREATIVE BOOK
I have over 400 in my collection from over 30 years of reading and writing or co-writing similar books.
This is a definite read. Read more
I was so excited to get this book and now that the anticipation is over, I am diving right in. Already I am 24 pages into it and my ideas are flowing off the pages!! Read morePublished on February 7, 2006 by chopstyx
As a designer, I really could have used Zing! last week! It has opened my eyes to new, practical, creative possibilities. I will use this book everyday. Read morePublished on August 9, 2004 by Jim Roberts