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Zone to Win: Organizing to Compete in an Age of Disruption Paperback – November 3, 2015
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"With this book, Geoffrey Moore continues to lead us all through ever-changing times. He not only inspires, he creates a new sense of possibility by providing the frameworks, tools, and lingua-franca we need to organize and manage our products and our company. His work has changed the game of changing the game!"―Gary Kovacs, CEO, AVG
"Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment. Zone to Win is a valuable playbook for prioritizing and allocating resources with the aim of exceptionally high growth."―Satya Nadella, CEO, Microsoft
“Whether you are looking to catch the next wave or keep it from catching you, you must read this book!”―Dominic Orr, CEO, Aruba Networks
“ZONE TO WIN uses crystal clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.”―Lip-Bu Tan, President and CEO, Cadence Design Systems
“I consider Geoffrey a friend, colleague, but most of all, someone to challenge my thinking. His name is synonymous with innovation, and with ZONE TO WIN he has done it again: inspiring us to rethink the fundamental relationship between technology disruption, business strategy and how to look across a portfolio and come to sound execution plans. This is a must-read for leaders everywhere who are continually challenged to turn unpredictable change into business opportunity.”―Pat Gelsinger, CEO, VMware
“ZONE TO WIN helped my team and I frame the transition from an early start-up to a real player in the global landscape. Geoffrey places your urgent priorities into a clear context that helps you make the right tradeoffs at the right time!” ―Rob Tarkoff, CEO, Lithium
“We are indeed living in a world of unprecedented pace and disruption and ZONE TO WIN: ORGANIZING TO COMPETE IN AN AGE OF DISRUPTION is a must-read for the senior management team before any management retreat in advance of the strategic planning cycle.”―George Conrades, Chairman, Akamai Technologies
"Geoffrey has done it again with ZONE TO WIN by developing a clear playbook on how to manage the inherent conflict between driving near-term revenue and investing in future opportunity. It is a must-read for any technology CEO who is balancing where to play offense or defense."―Steve Smith, CEO, Equinix
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Still the ideas for the zones were good and the crisis of prioritization is something most innovation groups experience when working in a well established business.
Top international reviews
I would "pay double" to have the book in 16 pages rather than 160.
The zone to win for an established corporation in the disruption of their markets by new technology requires the building of -completely new - structures (in vision, competencies, personnel, products and distribution), and, Mr. Moore provides data and narrative to say that... corporations can only arrange their focus and capital to do this only one at a time every 10 years or so... . . . in a nutshell...
Understanding which part of the game you are trying to play/ compete in gives a new perspective on how and why people have successful, and some keen examples of where they have failed.
"Zone to Win" focuses on how companies should respond to disruption pressures, how to defend or attack in an age of accelerated change. The book is clear and provides actionable methods on how to deal with rapid innovation and disruption in the marketplace.
Totally worth it!