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The Zuckerberg Galaxy by [Duggan, Joseph P. ]
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The Zuckerberg Galaxy Kindle Edition

4.0 out of 5 stars 2 customer reviews

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Length: 52 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Details

  • File Size: 246 KB
  • Print Length: 52 pages
  • Publisher: Pennylesse Editions; 1 edition (July 19, 2011)
  • Publication Date: July 19, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B005DM2922
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,279,175 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
* Why did Facebook flourish when MySpace bombed?
* What is the message of new media?
* If Marshall McLuhan was right, what did he mean?
* How can we use his four laws of media today?
* Who are the new gurus 30 years after McLuhan?
* Why are newspapers doomed?
* What is the future of the humanities?

Duggan's answers might surprize you. The management mastermind Peter Drucker and the digital prophet Alan Kay have as big a place as Neil Postman and Mark Zuckerberg in this breezy attempt to revive Marshall McLuhan's ideas for the 21st-century in his centenary year.

Does this corporate communicator succeed? I think he does very well. A former newspaper writer, Duggan is offering something like the new journalism, with personal reminiscences, quotations from significant books, a rundown on the sexiest ideas of the new gurus, and a reading list for those who want to explore further. Much I knew already, but he pointed me to some intueresting new voices, and his summaries of McLuhan's concepts are brief and clear (not always true of McLuhan himself).

The 52-page booklet (two essays and an introduction + reading list, really) is worth buying just to read Duggan's defence of the humanities as the key to modern management practices.

And, perhaps a sign of the new times, it is published by an e-book publisher specializing in .99c editions.
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Format: Kindle Edition Verified Purchase
A very comprehensive analysis of McLuhan's theories, updated to the digital, social, mobile world of the 21st century.
The book is both entertaining and educational, providing a very interesting angle on the impact of the digital communications technologies into the new media and the way this shapes the creators of that new format.
Highly recommended!!
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