How it works
Getting started with Guided Buying is simple. Just pick a policy type, choose a product or seller, then add an optional note for buyers ― and you're done.
Preferred
Show employees which products or sellers you want them to choose first.
Restricted
Identify product categories that employees shouldn't purchase because they don't meet your company's procurement policies. Turn on approvals to help enforce it.
Blocked
Help employees avoid products and sellers they should never buy.
Only available on Enterprise plan
What buyers will see
Once you create a policy, employees will see notifications on relevant Amazon Business products detail pages and search results so they understand their buying options at a glance. They'll also see custom messages you've written that provide added context or advice.
More benefits
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Custom messages tailored to your organization
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Alternative product options shown when available
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Ability to spotlight specific products or sellers
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Approval workflows for stricter budget control