What is Amazon 4-star?
Amazon 4-star is a store designed to help customers discover products they will love. It’s a physical store that carries a highly curated selection of products from the top categories across Amazon.com including devices, consumer electronics, toys, games, books, kitchen, home, and more. Every product in the store is rated 4 stars and above by our customers, is a top seller, or is new and trending on Amazon.com.
What can you buy at Amazon 4-star?
Amazon 4-star is built around our customers – what they’re buying and what they’re loving. We’ve stocked it with products for your everyday needs as well as those a bit more extraordinary. You can find an assortment of some of the most popular categories online including devices, consumer electronics, kitchen, home, toys, books, games, and more. The common thread across all of these products, and every product in Amazon 4-star, is that they are rated 4 stars or higher by our customers, or are top sellers, or are new and trending on Amazon.com.
What kind of things are not at Amazon 4-star?
Currently, you won’t find any food! But, customers can visit any of our Amazon Go stores or one of the many Whole Foods Markets across the country.
How is it different from Amazon Go or Amazon Books?
Like Amazon Books, Amazon 4-star is designed all around customer discovery. We are an extension of Amazon.com, and have filled our stores with familiar product groupings like you would see online. This includes a “Most-Wished-For” section, “If You Like, Then You’ll Love” pairings, “Highly-Rated” tables, and more. Unlike Amazon Go, we do not have “Just Walk Out” technology. We encourage customers to browse and explore as long as they need to discover great products.
How do I pay for items? What’s the checkout experience?
After you discover products you love, you visit our check out registers toward the front of the store. We accept a variety of payment methods, including Amazon Pay via our mobile shopping app, Amazon gift cards, Amazon Cash, as well as Visa, MasterCard, American Express, and Discover.
Are there benefits to shopping at Amazon 4-star if I’m a Prime member?
Definitely! In store, Prime members pay the same low Prime price they get on-line for products that are shipped from and sold by Amazon.com (not by other sellers on Amazon.)
Am I allowed to shop at Amazon 4-star if I’m not a Prime member?
Absolutely! Amazon 4-star is for everyone. Prime members get the Prime price discussed above, but non-Prime customers can expect to pay the Prime price for all Amazon devices, and list price for all other products in store. Digital price tags alongside every product in store enable customers to see not only the Prime price and list price, but also Prime member savings, the average star rating, and the number of reviews a product has received – the most important things that customers have told us they want to know. Eligible customers who aren’t already Prime members can sign up for a free 30-day trial in store and instantly receive Prime pricing.
Why not open a 5-star store?
As with any device or product, there will be a range of customer opinions, but anything that achieves an average of 4 stars or above demonstrates a consistent thumbs up from our customers. Many of the products in Amazon 4-star are rated higher than 4 stars.
I see products that have a rating lower than 4 stars, why is that?
All products in our store must meet our high curation bar, which means they must be either rated 4 stars and above by our customers, or be a top seller, or be a new and trending product on Amazon.com. Even the best products can have a wide range of feedback from customers, but if it is a top seller or currently trending on Amazon.com that is a solid indicator customers are loving it.
How do you select products for the store?
It starts with our core selection criteria: everything in the store is rated 4 stars and above by our customers, or is a top seller, or is new and trending on Amazon.com. Our team of curators looks at pre-orders, sales trends, customer reviews and ratings, customer wish lists, and what Amazon.com editorial teams have curated online to select only the most-loved Amazon.com products for our store. Our assortment will also change as our curators respond to customer feedback, keep up with emerging trends, and experiment with new categories.
Where can I find Amazon 4-star stores?
We have stores in SoHo, New York City; Berkeley, CA; Lone Tree, CO and Seattle, WA. Find exact locations at www.amazon.com/stores