Run promotional giveaways to create buzz and reward your audience while growing your followers and customers.
Increase product discovery & customer engagement with interactive giveaways
Reward behavior like watching a video or following an author
Introduce your products to new customers via our marketing channels
Offer exclusive discounts to all entrants to drive sales
Engage your audience with customized interactive giveaways
Amazon Giveaway takes all the heavy lifting out of running promotional sweepstakes. From the entry experience to prize fulfillment, Giveaway helps you run successful programs quickly.
Sellers can start in Seller Central from this page. All others should look on the product detail page and locate the 'Set up an Amazon Giveaway' section near the bottom of the page.
Giveaways that offer a promotional discount to entrants who do not win are eligible for higher exposure and help drive more sales.
Giveaways are fun and interactive sweepstakes that introduce customers to new and interesting items and brands. Customers can enter often and across devices.