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Featured Brand: Rule Breaker Snacks

Brooklyn, NY

Nancy Kalish, Founder & CEO

I used to be a health journalist and after interviewing hundreds of doctors and nutritionists, I learned a great deal about what to eat to be healthier. However, I've always had a terrible sweet tooth and I could never find anything at the health food store that satisfied it. One day, after throwing out yet another unsatisfying healthy snack, I decided to take matters into my own mixing bowl. I've always loved to bake, and I'd seen some recipes for brownies made from beans on the internet. I thought, ‘beans are healthy,’ so I decided to bake some up. They turned out awful, so I kept working on the recipe until they finally tasted like the real thing but broke all the usual rules [of baking]. And so, Rule Breaker Snacks were born.

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