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Featured Brand: The Final Co.

Santa Fe, NM

Emma Rose Cohen, CEO & Founder

My mission to stop people from using plastic straws started when I was on a trip to Thailand in 2013. We were on this beautiful beach in the middle of nowhere and I was strolling along the pristine sand and noticed these colorful specks all over the place. It was straws and they were everywhere. Every morning for the next week, I would take that same walk and gather handfuls of straws. It was the final straw.

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