"Growing up, I struggled to find products that worked for my natural hair—I tried everything to tame my curls, from slicked-back ponytails and crunchy, damaging gels to literally straightening my curls with a clothing iron. After years of frustration, I dreamed of creating something better—products that actually worked and made people like me feel confident and proud of their natural texture.
With the help of my family, I started the Rizos Curls journey out of my garage and began mixing my own formulas in my kitchen. It took years to get the formulas just right, but eventually, I was able to turn that passion-led dream into a multi-million-dollar business that remains self-funded to this day, never wavering from our mission rooted in culture, community, and inclusivity.
What makes us truly unique is how deeply we listen to our community—they’re the heart of everything we do. From DMs to in-person events, we take their feedback seriously every step of the way, and the first phase of our R&D process for new products starts with their direct requests. We strive to give them the absolute best products with innovative formulas designed to support healthy hair from root to tip.“