Discover more women InCharge
Innovators, entrepreneuers, trendsetters. Shop brands led by female founders.

Gabi Garcia | Author
Austin, TX
Being InCharge means that I have the power, freedom, and responsibility to show up as a mother, partner, author/ entrepreneur and global citizen in a way that feels aligned with my deepest values. I work at practicing what I preach in the children’s books I write. I listen to my inner voice, I strive to be present to what’s in front of me and when I screw up, I try to respond to myself with the self-compassion that I need. Being InCharge is about learning and expanding as a human being. It feels both empowering and humbling and fills me with deep gratitude.
Shop books by Gabi Garcia
Austin, TX
Being InCharge means that I have the power, freedom, and responsibility to show up as a mother, partner, author/ entrepreneur and global citizen in a way that feels aligned with my deepest values. I work at practicing what I preach in the children’s books I write. I listen to my inner voice, I strive to be present to what’s in front of me and when I screw up, I try to respond to myself with the self-compassion that I need. Being InCharge is about learning and expanding as a human being. It feels both empowering and humbling and fills me with deep gratitude.
Shop books by Gabi Garcia

Heide Iravani & Emily Clifford | Founders of Piccolina
New York, NY
As parents we observed that the designs on most kids’ clothes and products today incorporate gender stereotypes that discourage girls from being brave, curious, and scientifically-minded, perpetuating gender inequality as children grow into adults. We wanted a better alternative for not just our own daughters, but for girls everywhere, and set out to create a brand that lets girls know from the time they’re toddlers that there’s no limit on what they can be interested in or achieve in life.
Shop Piccolina
New York, NY
As parents we observed that the designs on most kids’ clothes and products today incorporate gender stereotypes that discourage girls from being brave, curious, and scientifically-minded, perpetuating gender inequality as children grow into adults. We wanted a better alternative for not just our own daughters, but for girls everywhere, and set out to create a brand that lets girls know from the time they’re toddlers that there’s no limit on what they can be interested in or achieve in life.
Shop Piccolina

Ronak Mehta | Founder of Nerdbugs
Madison, WI
I believe that regardless of our circumstances we have the ability to design our futures no matter how wild or crazy our dreams may be. Being an entrepreneur has taught me to be resilient and fearless in the face of uncertainty and I am grateful to have navigated past my fears to actualize Nerdbugs. This makes me feel unstoppable and that anything is possible.
Shop Nerdbugs
Madison, WI
I believe that regardless of our circumstances we have the ability to design our futures no matter how wild or crazy our dreams may be. Being an entrepreneur has taught me to be resilient and fearless in the face of uncertainty and I am grateful to have navigated past my fears to actualize Nerdbugs. This makes me feel unstoppable and that anything is possible.
Shop Nerdbugs

Sylvie Charles | Founder of Just Date Syrup
San Francisco, CA
As a doctor, woman, and new mom, I am driven to empower parents and kids everywhere to be as healthy as possible. As a woman InCharge, I have the amazing opportunity to bring decadent, delicious, and healthier alternatives to sugar to your family’s doorstep. We give back 2% of every sale to sugar reduction cooking classes in diverse after school programs, to teach our kids nutrition as early as possible. It’s been the honor of a lifetime!
Shop Just Date Syrup
San Francisco, CA
As a doctor, woman, and new mom, I am driven to empower parents and kids everywhere to be as healthy as possible. As a woman InCharge, I have the amazing opportunity to bring decadent, delicious, and healthier alternatives to sugar to your family’s doorstep. We give back 2% of every sale to sugar reduction cooking classes in diverse after school programs, to teach our kids nutrition as early as possible. It’s been the honor of a lifetime!
Shop Just Date Syrup

Margaret Wishingrad | Founder of Three Wishes Cereal
New York, NY
I feel a sense of responsibility to other women who have taken, or want to take, the brave step of being a leader in whatever area of life they care deeply about. There are so many amazing women all around the world, and the more we can support each other in our pursuits of passion and achieving our goals, the more effective we will be. It’s a lot easier to believe what you can see. Holding a leadership position, I am proud to set an example for future girls to do the same.
Shop Three Wishes Cereal
New York, NY
I feel a sense of responsibility to other women who have taken, or want to take, the brave step of being a leader in whatever area of life they care deeply about. There are so many amazing women all around the world, and the more we can support each other in our pursuits of passion and achieving our goals, the more effective we will be. It’s a lot easier to believe what you can see. Holding a leadership position, I am proud to set an example for future girls to do the same.
Shop Three Wishes Cereal

Alex Aster | Author
New York, NY
Being a woman InCharge means writing your own epic success story, instead of waiting for someone to include you in theirs. The year before I got my book deal, only 2% of children’s books were written by Latinx authors. I set out to sell not only a book, but a series, inspired by Latinx legends from my childhood. And, fresh out of college, that’s what I did. But my story didn’t end there. The best part of writing your own epic success story? You decide when it’s over.
Shop books by Alex Aster
New York, NY
Being a woman InCharge means writing your own epic success story, instead of waiting for someone to include you in theirs. The year before I got my book deal, only 2% of children’s books were written by Latinx authors. I set out to sell not only a book, but a series, inspired by Latinx legends from my childhood. And, fresh out of college, that’s what I did. But my story didn’t end there. The best part of writing your own epic success story? You decide when it’s over.
Shop books by Alex Aster

Kennedy Ryan | Author
Atlanta, GA
Being in charge of your own creative destiny holds a singular appeal. When you self-publish, you take responsibility for every aspect of the process. In the beginning it was intimidating, but I had to take the leap of faith to see if I could do it. The confidence I’ve gained from this endeavor is incalculable and invaluable, a lesson I’ll never un-learn.
Shop books by Kennedy Ryan
Atlanta, GA
Being in charge of your own creative destiny holds a singular appeal. When you self-publish, you take responsibility for every aspect of the process. In the beginning it was intimidating, but I had to take the leap of faith to see if I could do it. The confidence I’ve gained from this endeavor is incalculable and invaluable, a lesson I’ll never un-learn.
Shop books by Kennedy Ryan

Sarah Kaeck | Founder of Bee's Wrap
Middlebury, VT
I have found the biggest challenge of being in my position as a woman is balancing the demands of running a growing company and the demands of raising children. Through this experience I have come to understand the importance of creating a family friendly workplace culture, allowing flexible work hours, comprehensive benefits including paid family leave.
Shop Bee's Wrap
Middlebury, VT
I have found the biggest challenge of being in my position as a woman is balancing the demands of running a growing company and the demands of raising children. Through this experience I have come to understand the importance of creating a family friendly workplace culture, allowing flexible work hours, comprehensive benefits including paid family leave.
Shop Bee's Wrap

Emma Rose Cohen | Founder of Final Straw
Santa Fe, NM
Starting your first company is like launching into the galaxy in a half-way built spaceship with no instructions. It is thrilling, challenging, and terrifying. The highs are incredible moments, and the lows can be dark and lonely. Through this experience, I’ve learned to trust my gut and surround myself with creative and curious people who are driven by the mission of the company. We all work together to inspire people to reduce the amount of waste they create.
Shop Final Straw
Santa Fe, NM
Starting your first company is like launching into the galaxy in a half-way built spaceship with no instructions. It is thrilling, challenging, and terrifying. The highs are incredible moments, and the lows can be dark and lonely. Through this experience, I’ve learned to trust my gut and surround myself with creative and curious people who are driven by the mission of the company. We all work together to inspire people to reduce the amount of waste they create.
Shop Final Straw

Madeline Haydon | Founder of nutpods
Bellevue, WA
Being a woman at the helm of one of the country’s fastest growing food brands is an honor and a privilege I don’t take for granted. I try to lead with an approach that balances strength and kindness and strive to create a family friendly culture for our team while we all work together to grow a brand that is changing the lives of our consumers one delicious, unsweetened sip at a time. I am acutely aware that gender can lead to career opportunity disparity at other companies and we are deliberate in promoting diversity, inclusion and opportunity among our team members.
Shop nutpods
Bellevue, WA
Being a woman at the helm of one of the country’s fastest growing food brands is an honor and a privilege I don’t take for granted. I try to lead with an approach that balances strength and kindness and strive to create a family friendly culture for our team while we all work together to grow a brand that is changing the lives of our consumers one delicious, unsweetened sip at a time. I am acutely aware that gender can lead to career opportunity disparity at other companies and we are deliberate in promoting diversity, inclusion and opportunity among our team members.
Shop nutpods

Sejal Parag | Founder of KarmaLit
Denver, CO
I started KarmaLit out of a love for giving back and a desire to do something that set my heart on fire. The Smell.Good.Do.Good initiative was created as a way to stand for something greater, facilitate learning, and to have an impact that lasts beyond our product's temporary purpose. With this program, we give back a percentage of each candle sold by funding teacher projects through Donors Choose.
Shop Karmalit
Denver, CO
I started KarmaLit out of a love for giving back and a desire to do something that set my heart on fire. The Smell.Good.Do.Good initiative was created as a way to stand for something greater, facilitate learning, and to have an impact that lasts beyond our product's temporary purpose. With this program, we give back a percentage of each candle sold by funding teacher projects through Donors Choose.
Shop Karmalit

Yvonne Niami | Founder of n:philanthropy
Los Angeles, CA
I set out to create a female-owned and operated line of comfortable clothing you could both lounge-in and wear out. The result of this is n:philanthropy, a collection of not so basic basics launched six years ago. The brand combines my two greatest passions: fashion and philanthropy. Not only do we donate 10% of our net proceeds but we also volunteer our time at Children’s Hospital LA and SPCALA.
Shop n:philanthropy
Los Angeles, CA
I set out to create a female-owned and operated line of comfortable clothing you could both lounge-in and wear out. The result of this is n:philanthropy, a collection of not so basic basics launched six years ago. The brand combines my two greatest passions: fashion and philanthropy. Not only do we donate 10% of our net proceeds but we also volunteer our time at Children’s Hospital LA and SPCALA.
Shop n:philanthropy

Bryanne Leeming | Founder of Unruly Studios
Boston, MA
With how fast technology changes, there is a constant flow of new information for me to process on a daily basis. My role is to stay calm, consistent, and make good decisions as the leader of my team. That is what being a woman InCharge feels like to me. This puts me in a great position to inspire and advocate for other women around me and challenge perceptions.
Shop Unruly Studios
Boston, MA
With how fast technology changes, there is a constant flow of new information for me to process on a daily basis. My role is to stay calm, consistent, and make good decisions as the leader of my team. That is what being a woman InCharge feels like to me. This puts me in a great position to inspire and advocate for other women around me and challenge perceptions.
Shop Unruly Studios
"Alexa, talk to Diane von Furstenberg."
"Alexa, who inspires you?"
"Alexa, who inspires you?"
Alexa is spotlighting inspiring women in
honor of International Women's Day.
honor of International Women's Day.
About InCharge
The #InCharge movement is a platform, a place to rally, to use our individual
connections to help all women be the women they want to be
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Diane von Furstenberg Women's InCharge Tote Bag, Black, one size Diane von Furstenberg$49.17$49.17(5)
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Diane von Furstenberg InCharge Gold Necklace, ONE Size Diane von Furstenberg$31.51$31.51 $48.00$48.00(17)
Diane's favorite books from women authors
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These Truths: A History of the United States Jill LeporeKindle Edition$11.31$11.31 $19.95$19.95(1,726)
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The Bluest Eye (Vintage International) Toni MorrisonKindle Edition$11.99$11.99 $14.95$14.95(4,620)
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The Truth Will Set You Free, But First It Will Piss You Off!: Thoughts on Life, Love, and Rebellion Gloria Steinem, Samantha Dion BakerKindle Edition$4.99$4.99 $22.00$22.00(355)
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Vital Voices: The Power of Women Leading Change Around the World Alyse Nelson, Hillary Rodham ClintonKindle Edition$17.00$17.00 $27.95$27.95(56)
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Americanah: A novel (Ala Notable Books for Adults) Chimamanda Ngozi AdichieKindle Edition$11.99$11.99 $15.95$15.95(8,951)
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More Than Enough: Claiming Space for Who You Are (No Matter What They Say) Elaine WelterothKindle Edition$9.99$9.99 $17.00$17.00(1,155)
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A Long Petal of the Sea: A Novel Isabel Allende, Nick Caistor, Amanda HopkinsonKindle Edition$13.99$13.99 $28.00$28.00(3,573)
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The Education of an Idealist: A Memoir Samantha PowerKindle Edition$14.99$14.99 $29.99$29.99(886)
Products from women-owned small businesses
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PiperWai Natural, Charcoal Deodorant Stick (2.7 oz), Odor-Absorbing and Wetness Fighting, Coconut Oil, Gender-Neutral (As Seen on Shark Tank)
$16.97$16.97
$20.99$20.99
(4,762)
nerdbugs Kidney Plush - Urine for a Treat!- Large Kidney Plush Organ Toy/ Kidney transplant gift/ Health education gift/ Dialysis gift
$26.95$26.95
(83)
nutpods Original, Unsweetened Dairy-Free Creamer, Whole30, Paleo, Keto, Non-GMO and Vegan, for Coffee, Tea and Cooking, Made from Almond and Coconut, 11.2 Fl Oz (Pack of 4)
$14.95$14.95
(2,912)
Cora Organic Cotton Tampons with BPA-Free Plastic Compact Applicator; Chlorine & Toxin Free - Variety Pack - Light/Regular/Super (36 Count)
$15.99$15.99
(439)
LuminAID Solar Inflatable Lanterns | Great for Camping, Hurricane Emergency Kits and Travel | As Seen on Shark Tank
$24.90$24.90
$29.95$29.95
(2,252)
nutpods French Vanilla, (4-Pack), Unsweetened Dairy-Free Creamer, Made from Almonds and Coconuts, Whole30, Gluten Free, Non-GMO, Vegan, Kosher
$14.95$14.95
(4,169)
THREE WISHES Grain Free, Plant Based Honey Cereal by Three Wishes | High Protein, Low Sugar, No Grains | 8.6 oz, 6-pack
$51.35$51.35
(376)
PiperWai, Natural Activated Charcoal Deodorant Jar (2 oz), Vegan, Odor-Absorbing and Wetness Fighting, Coconut Oil, Gender-Neutral (As Seen on Shark Tank)
$11.99$11.99
$14.00$14.00
(4,762)
nutpods Caramel 4-pack, Unsweetened Dairy-free Coffee Creamer, Whole 30 Approved and Great Keto Coffee Creamer, Vegan Coffee Creamer and Paleo Coffee Creamer and Sugar Free Coffee Creamer
$14.95$14.95
(2,000)
LuminAID PackLite 2-in-1 Phone Charger Lanterns | Great for Camping, Hurricane Emergency Kits and Travel | As Seen on Shark Tank
$49.95$49.95
(1,978)
LuminAID PackLite 2-in-1 Phone Charger Lanterns | Great for Camping, Hurricane Emergency Kits and Travel | As Seen on Shark Tank
$69.95$69.95
(1,978)
LuminAID Solar Inflatable Lanterns | Great for Camping, Hurricane Emergency Kits and Travel | As Seen on Shark Tank
$24.99$24.99
(2,252)
nutpods Variety Pack, (4-Pack), Original, French Vanilla, Hazelnut and Caramel, Unsweetened Dairy-Free Creamer, Made from Almonds and Coconuts, Whole30, Gluten Free, Non-GMO, Vegan, Kosher
$14.95$14.95
(6,271)
FinalStraw Collapsible Reusable Metal Straw with Case, Cleaning Brush, and 100% Silicone Tips (Sea Tur-Teal Case, Rainbow Stainless Steel)
$19.95$19.95
(375)
OBIA Naturals Leave in Conditioner for Curly Hair Curl Moisture Cream, 8 oz.
$14.19$14.19
$17.99$17.99
(106)






















