Content Guidelines
Can I use the Amazon Logo in my content?
No, you cannot use the Amazon Logo in your content. If you would like to reference Amazon in your content, you should use the written text “Amazon”, or one of the approved banners available here in Associates Central. Make sure to comply with our trademark guidelines when using any of the approved banners. For example, you should not make any changes (such as the color) to the banners, and only use them when you are including an Amazon product link in your content.
What information about the Associates Program/Onsite Publishing/AIP are we allowed to share in our content?
You can share any information that is currently available to the general public, such as information found here and here. As a reminder, you must disclose your connection to our program – see Help content here.
What information about the Associates Program/Onsite Publishing/AIP are we not allowed to share in content?
You should not share any information that is not available to the general public. If you have to sign in to your Associates or Influencer account to view the information, it means it’s not available to the general public. In addition, all emails we send you are considered confidential and no details shared within an email (unless we tell you otherwise) should be forwarded or shared with an external audience.
Idea Lists, Shoppable Photos & Videos
How do I change the order of my Idea Lists on my storefront?
The last Idea List you edit will be automatically placed as the top Idea List on your storefront. If you want a particular Idea List to appear at the top, make a small change and hit 'Save Changes'.
How do I add or delete products on my Idea Lists?
There are a two ways to add products to your storefront.
1. Search within the edit Idea List page
- Login to Amazon.com with the e-mail you used to join the Influencer Program.
- Type your vanity URL into your browser (amazon.com/shop/yourhandle).
- In the private view of your storefront, click on the Idea List you’d like to add products to.
- Type in the search bar in the blue box the product you’d like to add.
- Click the + in the upper left corner to add the product to your list.
2. Search for any product on Amazon.com and add from the product detail page
- Once you are on the product page, click on the ‘Add to List’ dropdown (located on the right, under Add to Cart) and select the Idea List you would like to add the product to.
You can do this from your desktop, mobile web or in the Amazon app.
To delete a product from your Idea List, click "Edit List" then the 'X" in the upper left corner.
To delete your entire idea list, click "Edit List", then click the pencil icon next to your list description, then click "Delete list".
To learn more, review our "Use Idea Lists to categorize your storefront" article.
How do I add comments to products I've added to my Idea Lists?
You can add comments to the products in your Idea Lists to help explain to your followers what you love about them.
1. Login to Amazon.com and type in your vanity URL (amazon.com/shop/yourhandle) to go to the private view of your storefront.
2. Click on the Idea List to view the products you’d like to add comments to.
3. Click "Edit List"
4. Click on the Idea List you want to edit.
3. Click on the speech bubble in the upper right corner of the product.
4. Type in your comment and hit save. (140 character limit)
To learn more, read our "Use Idea Lists to categorize your storefront" article.
How do I add Shoppable Photos to my storefront?
How to upload your Shoppable Photo
From Amazon's Shopping App:
Sign in to Amazon's Shopping App using the e-mail address associated with your Influencer account.
- Open the Amazon shopping app.
- Tap the icon on the bottom navigation bar that looks like a person.
- Scroll to the ‘Your Account’ section (Note: You must be logged into the Amazon account you used to sign up for the Amazon Influencer Program)
- Tap the ‘Create Content’ button to publish a Shoppable Post (video or photo)or Idea List.
- Tap ‘Post (video and photo)’.
- Choose ‘Photo Library’ to upload a photo or ‘Take photo’ to take a new photo.
- Preview your photo, confirm your choice to begin upload, and then select ‘Next’.
- Tag up to 15 products featured in your photo.
- Use your idea lists, order history, browse history or search Amazon to find products to tag in your photo.
- Tag a product by tapping on the check box on the top right of the image. Change the color or version of the product you are tagging by tapping on the image and using the buttons under the product image. Once you have the right one, tag it by tapping on the check box on the top right of the image.
- To remove a tagged product, tap the check box to uncheck it or tap on the tag icon on the bottom right, select the product you want to un-tag, and tap on the ‘x’.
- Once you are done tagging all of your products tap ‘Done’ on the top right. You can always go back and tag more products by tapping the ‘+’ sign on the Edit post screen.
- Write a caption (just below the photo).
- Tap ‘Submit post’ to publish your Shoppable Photo.
From desktop:
Sign in using the e-mail address associated with your Influencer account and go to your storefront (e.g. amazon.com/shop/yourhandle).
- Click ‘Create Content’.
- Click 'Shoppable photo'.
- Click 'Upload photo'.
- Upload your photo (up to 10MB) and add a description.
- Tag up to 15 products featured in your photo by clicking on the ‘+’ sign next to your photo.
- Use your idea lists, order history, browse history or search Amazon to find products to tag in your photo.
- Tag a product by clicking on the check box on the top right of the image.
- Change the color or version of the product you are tagging by clicking on the image and using the buttons under the product image. Once you have the right one, tag it by clicking on the check box on the top right of the image.
- To remove a tagged product, click the check box to uncheck it.
- Once you are done tagging all of your products click ‘Done’ on the top right.
- You can always go back and tag more products by selecting the ‘+’ sign on the Create post screen.
- Write a caption (to the right of the photo).
- Click ‘Submit post’ to publish your Shoppable Photo.
Learn more about creating Shoppable Photos here.
How do I upload videos to my storefront?
Fom Amazon's Shopping App:
Open the Amazon Shopping app on your mobile device.
Tap the person icon in the bottom navigation.
Scroll to the ‘Your Account’ section (Note: You must be logged into the Amazon account you used to sign up for the Amazon Influencer Program).
Tap the ‘Create Content’ button to publish a Shoppable Post (video or photo).
From desktop:
You can upload videos from your desktop on Creator Hub. Alternatively, you can access Creator Hub by going to the owner view of your influencer storefront from your desktop, clicking ‘Add to your storefront’, and then ‘Videos’.
Where can Amazon shoppers discover my videos?
Once you have published 3+ videos, your videos are eligible to be featured on product detail pages, within search results and on the Amazon homepage where you will earn when shoppers watch your videos and make qualified purchases. Read more about where influencer videos live here.
Who is eligible to upload videos?
Influencers in the Amazon Influencer Program with an active Amazon Influencer storefront can upload videos for shoppers to discover on their storefront and placements across Amazon.com like product detail pages. Learn more about how it works here.