Seena Sharp has been recognized for her pragmatic and sophisticated approach to competitive intelligence and market due diligence which she details in Competitive Intelligence Advantage, the book that John Wiley publishers invited her to write.
Imagine making the smartest decision the first time - minus the second guessing and backtracking. Imagine increasing sales or gaining new customers, uncovered from CI that identifies what customers want - today, allowing you to deliver before your competitors even notices an opportunity. Imagine minimizing risk, even in today’s uncertain and volatile economy.
That’s the immediate advantage of competitive intelligence – making the best decisions the first time and maximizing opportunities, resulting in success and growth.
Competitive Intelligence Advantage is built on her 30+ years of experience with Fortune 500 and lesser-known firms (throughout the US, Europe, Asia, and Africa), including B2B, B2C, non-profits, and educational institutions.
Sharp Market Intelligence, one of the first CI companies in the US, provides strategic and difficult to find information and intelligence to growing companies that are entering a new market, expanding their line, developing new clients, or engaged in M&A. They use CI to reveal market drivers, opportunities, unknown customers, substitute and emerging competitors, external competitive forces, alternative uses, threats, and trends.
Request SharpInsights, a concise free monthly e-bulletin which relays real-world global examples of keeping up with today's reality. New companies fill gaps that existing businesses fail to notice – ideas that can be adapted by your firm.
Seena is a popular, pragmatic, and provocative speaker who delivers insights on the “right” information for the best decisions. She received the Fellows Award from her professional association (Society of Competitive Intelligence Professionals) and was inducted into the Hall of Fame for the Association for Strategic Planning, where she frequently speaks about the benefit (growth) of due diligence when creating strategy. She earned her master’s degree in mathematics from New York University while employed in New York City (BBDO Advertising, Equitable Life, Elgin National Industries, more) prior to moving to Los Angeles.