I am currently a Managing Director of Analytics at W2O Group.
Over the last 14 years, I have provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining W2O Group, I was the director of digital analytics at Intel managing the paid media, web, search, social analytics program globally. Before Intel I was Executive Director, Analytics at Golin where I was responsible for leading digital analytics across the agency working with clients like Cisco and Texas Instruments.
I started my career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where I was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. I also co-chaired the firm's digital communications practice.
I am a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. I'm also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
I hold a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. I am a former board member of the National Investor Relations Institute, and am active within the Social Media Club and Social Media Breakfast series.