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Setting the Table: The Transforming Power of Hospitality in Business Paperback – January 29, 2008

by Danny Meyer (Author)

402 customer reviews

in Service Industry

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The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack

Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done.

Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.

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Editorial Reviews

Review

“Danny Meyer, restaurateur nonpareil, shares his never-fail recipe for business success.” (Vanity Fair)

“Restaurateur Danny Meyer offers a rich menu of business tips.” (Time magazine)

“Anyone in the hospitality industry would do well to consult ‘Setting the Table’.” (Wall Street Journal)

From the Back Cover

A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization.

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Product details

Paperback: 336 pages
Publisher: Harper Perennial; Reprint edition (January 29, 2008)
Language: English
ISBN-10: 0060742763
ISBN-13: 978-0060742768
Product Dimensions: 5.3 x 0.8 x 8 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 402 customer reviews
Amazon Best Sellers Rank: #3,644 in Books (See Top 100 in Books)
- #1 in Books > Business & Money > Industries > Service
- #5 in Books > Business & Money > Industries > Hospitality, Travel & Tourism
- #18 in Books > Biographies & Memoirs > Professionals & Academics > Culinary

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Be inspired by a winning strategy

August 9, 2017

Verified Purchase

This book was recommended to me by a chef of a Michelin-rated restaurant as his "bible". I am not a chef, but I wanted to find out what was so important in this book. It is about "enlightened hospitality" as the key to the restaurant business, and this can be extrapolated to any business. The author, Danny Meyer, has set up several successful restaurants in New York, and this is his autobiography. The book is easy to read. The action moves quickly. The flowing anecdotes are interspersed with clear presentations of Meyer's philosophy for handling employees, guests, the community, suppliers, and investors, in that order of priority. I will be studying Meyer's philosophy to see how I can apply it to my own business. I recommend this book to any entrepreneur who wants to be inspired by the experiences of a man who isn't willing to be second-best when it comes to his restaurant business.

9 people found this helpful

Comment

File in memoir, not business.

October 7, 2017

Verified Purchase

This title is technically well written and easy to read, but expends the vast majority of its pages recounting the writer's own personal and professional history as a restraunteur in New York City, rather than focusing primarily on the lessons of management and hospitality the author states to have learned over his career. While some amount of personal and professional history would be necessary to place the book in context, the author spends so much time on his own story that the book frequently becomes boring at best and self-indulgent at worst. Actual sections dedicated to principles of management and customer service amount to only a chapter or chapter and a half at best, with a few additional pithy maxims inserted here and there throughout the author's various personal recollections. A good read for those interested in personal memoir or the restaurant industry in general, but might leave more to be desired for those in the wider business community.

16 people found this helpful

Comment

The Blue Eyed Jedi

July 30, 2011

Verified Purchase

Danny Meyer lays out some knowledge, wisdom, and business philosophy in this book that is invaluable. Like Danny, much of what I have learned in the Food & Beverage Industry over the years has led me to intuitively come to certain conclusions about how things are to be done. I was really taken aback when I saw many of the same principles on paper in front of me, put there by a hugely successful man in the business. I was beginning to feel like I was alone, or at least a very rare breed, in thinking this way. I've been stuck in a very unprofessional area for the last 6 years and have been trying my best to uphold what I believe are the values in doing business the right way. I have met with much opposition by the ownership in many places here who do not have a background in the business and who see things differently. This has led to a plethora of mediocre establishments and many who can't even be called that. Many are now closed and just get gobbled up by the crappy chains that abound here. I wish every person who owns or plans on opening a restaurant would read this and take it to heart. You may not agree with 100% of it. I know I didn't. But I could not find fault with hardly any of it. Danny is a guy who has heart and soul. He is a shining example of somebody in it for all the right reasons.

Comment

Captivated Server

March 21, 2014

Verified Purchase

This book has been an inspiration! I chose to rejoin the restaurant industry as I finished college because it was what I knew and was comfortable with. After giving the corporate world a chance, I took my business degree back to where my passion was.It was more than encouraging to hear praise for those who have love for hospitality! Working in a restaurant isn't what it used to be and I don't have! that hanging over my head any longer.

A great read for anyone interested in hospitality!

2 people found this helpful

Comment

Setting the Standard for Excellence

August 15, 2015

Verified Purchase

Mr. Meyer's entertaining and educational story of his life in the restaurant business serves as an instructional manual for anyone involved in business and leadership. His experiences in creating and managing excellent and successful restaurants inspired me to the point where I'm longing to get back in the business after leaving it 30 years ago. I thought the book was a bit too long and I began losing interest after the half way point. But I fully recommend the book and I thank Mr. Meyer for teaching us about the importance of being excellent in our professional endeavors. I look forward to my first Shake Shack experience.

Comment

Lessons in Restaurant Ownership

July 3, 2012

Verified Purchase

As an owner of a bar/restaurant I was referred to this book as an educational read. And it is that. But not as much for the nuts and bolts of the business but rather for a look at upscale restaurants and what may work in a location as well as all of the problems that can occur. There are also sections on the economics of restaurants from an investor's perspective. Bottomline: don't go in the business to make quick money.

The diversity of the restaurants is extremely fascinating. Of course he projects them all to be eventual winners without the reader really knowing the financial information but that aside I do think he does a very fair job of portraying his story.

Comment

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