From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism 1st Edition

by Fred Turner (Author)

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ISBN-13: 978-0226817415

ISBN-10: 0226817415

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In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place.

From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers.

Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

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Editorial Reviews

From Publishers Weekly

On first glance, back-to-the-land hippies and dot-com entrepreneurs might not seem much alike, but it turns out that they have a whole lot in common underneath those scraggly beards and goatees. Drawing a direct line from dog-eared copies of the Whole Earth Catalog to the slickly techno-libertarian Wired magazine, Stanford University communications professor Turner follows countercultural figures like Stewart Brand, who shaped the information revolution, according to their aspirations to break down the boundaries of individual experience and embrace a larger collective consciousness. Less a biography of Brand than of the swirl of relationships surrounding him, the book shows how the ride of the Merry Pranksters and LSD experimentation led to the early online discussion board Whole Earth 'Lectronic Link (the WELL), and into the digital utopianism surrounding the hyperlinked World Wide Web. Turner offers a compelling genealogy of both the ideals and the disappointments of our digital world, one that is as important for scholars as it is illuminating for general readers. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

*Starred Review* In this unique, provocative work of cultural history, Turner teases apart the visions, myths, and rhetoric that have swept us into cyberspace. This concentration on the ethos of our digital enthrallment rather than on technology revolves around gifted entrepreneur and networker Stewart Brand. Inspired by Buckminster Fuller, Ken Kesey, and the back-to-the-land commune movement, Brand created the Whole Earth Catalog, an innovative interdisciplinary compendium that won the National Book Award in 1971 and, as Turner convincingly argues, generated the paradigm that led to the World Wide Web. Brand then declared that the computer was "the new LSD" and a "tool for transformation," and, as a hippie turned cybermystic turned nimble businessman, he founded Wired magazine and the megaprofitable and conservative Global Business Network. Turner tells many an eye-opening tale and connects many dots in this avidly researched, keenly analyzed, and stunningly ironic chronicle of how counterculture ideals transmuted into corporate strategies. In conclusion, Turner assesses the myriad ways digital utopianism has changed the texture of our lives and incisively exposes the staggering hubris of the digerati and the complex social and environmental consequences of computerization. Donna Seaman
Copyright © American Library Association. All rights reserved

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Product details

Hardcover: 354 pages
Publisher: University of Chicago Press; 1 edition (September 15, 2006)
Language: English
ISBN-10: 0226817415
ISBN-13: 978-0226817415
Product Dimensions: 6 x 1.1 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 23 customer reviews
Amazon Best Sellers Rank: #1,131,168 in Books (See Top 100 in Books)
- #1259 in Books > Engineering & Transportation > Engineering > Reference > History
- #1734 in Books > Computers & Technology > Certification
- #2189 in Books > Science & Math > Technology > History of Technology

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Malvin

Insight into America's cultural transformation

July 2, 2008

Format: PaperbackVerified Purchase

"From Counterculture to Cyberculture" by Fred Turner offers a groundbreaking work that definitively traces the rise of digital utopianism to the ideals of the 1960s counterculture. Mr. Turner supports his fascinating narrative with original research and provides many pages of thoughtful analysis. This extraordinary book will no doubt be valued by researchers and interested readers who want to gain deep insight into some of the most interesting aspects of America's cultural transformation during the second half of the twentieth century.

Mr. Turner contends that the U.S. scientific/military/academic complex of the 1940s-1960s fostered radically new, collaborative work structures characterized by collegiality and the free sharing of information. While the New Left was repelled by this system and what it regarded to be its instruments of empire, Mr. Turner demonstrates that Cold War technology held great appeal to many of the New Communards of the 1960s, who had withdrawn from the political in order develop consciousness within music, drugs and alternative living arrangements. To key persons within the New Communard movement, it was felt that technology could play a key role in the task of empowering individuals to transform themselves and their world.

In particular, Mr. Turner focuses on the remarkable career of Stewart Brand to tell his story. Mr. Turner discusses how Brand personified the anxieties and aspirations of his generation but importantly, recognized the value of collaboration as a key life strategy and aimed to repurpose technology for the benefit of society. Mr. Turner follows Brand through the various phases of his life, including stints as a member of the LSD-dropping Merry Pranksters, an enterpreneur who published the Whole Earth Catalog, independent writer, organizer of computer conferences, developer of the WELL bulletin board/email system, and tech industry consultant to demonstrate how the personal and professional networks that Brand had a part in building have profoundly impacted our attitudes and perceptions about computing technology. Specifically, Mr. Turner argues that the notion of personal computing as a tool for achieving liberation and the Internet as a platform for constructing egalitarian communities were rooted in the countercultural values that Brand, and others within his circle, embraced.

Mr. Turner goes on to discuss how the so-called New Economy of the 1990s reveled in the libertarian rhetoric that echoed the apolitical logic of the New Communards, who had returned from the failed communes of the 1970s to seek redemption within corporate America through the construction of an immaterial economy of seemingly endless possibility. Assessing the limitations of ideology to achieve lasting reform both then and now, Mr. Turner suggests that the cyberculturalist task of building a truly egalitarian society will remain problematic as long as its members remain alienated from the material world.

I give this brilliant and thoroughly engrossing work the highest possible rating and recommend it to everyone.

12 people found this helpful

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Chris A. Cunningham

An Important book about a major influence of the 60's through the 90's

May 22, 2007

Format: HardcoverVerified Purchase

As someone who was deeply and profoundly influenced by the WEC, WER, and the WELL, I found this to both reinvigorate the excitement of the different eras it discusses and, also, to tie them together and provide fresh insights. After I finished it I looked around my office and realized how much of my thinking was influenced by Steward Brand and his experiments. Easily 30% of the books in my library were originally recommended in either the Catalog or the Review. I was also an early WELL subscriber and a `Maniacal' Whole Earth Review subscriber so almost everything mentioned here I could relate to.

It may devolve into `professor-speak' at times but it is well worth it. If you want to know about one of the critical components of both the `counter culture' of the 60's and the internet revolution of the 90's this is a must read.

6 people found this helpful

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Roger Brindle

Brilliant cultural history based in part on Stewart Brand's personal ...

November 24, 2015

Format: PaperbackVerified Purchase

Brilliant cultural history based in part on Stewart Brand's personal archives, donated to Stanford where Turner teaches. Stewart edited the Whole Earth Catalog for years. They used early computing equipment, including the first Macs and eventually the catalog and Whole Earth Review changed focus from "back to the land" to the future of computing. From hippieesque communes to what is coming next from the MIT laboratories about the future of computing. Fascinating insights into the background of computer programmers and how they got the deep seated belief that they can engineer the future.

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Douglas Kamp

Good job on a great topic

March 15, 2010

Format: PaperbackVerified Purchase

Every dog has its day, and the past couple weeks for this reader have been Fred Turner's day. Served within the confines of this simple looking book is a compelling account of the activities and ideas surrounding high-culture development and maintenance centered in the San Francisco Bay Area. Fred Turner's résumé as a faculty member at Stanford, Harvard, and MIT, plus his work history as a journalist for eight years in Boston, lend authority and depth to the narrative. On top of that, his writing style will be found engaging and easy to read for those accustomed to scholarly reports. His matter-of-fact treatment of LSD will be especially gratifying for outlanders such as myself--people who by the nature of their individual personal journeys through life have not had much direct exposure to the big-time survival-circus surrounding cutting edge technology, nor to the countercultural history surrounding Stewart Brand and his disparate networks of fellow adventurers. This book has been a welcome step in the direction of connecting with people I have learned to admire. So buy it and get ready for a great mix of cybernetics, systems theory, WWII weapons labs, and all the rest. You won't believe the stuff this guy has dug up.

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xebeck

Unusually intriguing, yet true...

February 19, 2014

Format: Kindle EditionVerified Purchase

I found the book a bit dull in the beginning, due to its chronologic nature; but nevertheless, very interesting and absorbing after the fact that its full of detailed descriptions and historical occurrences, weren't all known to the vast majority of critics and pundits from today's Interconnected world.

I'd recommend the book to undergraduates and graduate students that want to become better educated in today's new technological revolution, especially in Computer Science fields.

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Amazon Customer

Heavy read, but thorough.

March 4, 2015

Format: PaperbackVerified Purchase

Heavy read, but well researched and an interesting look into the counter-culture around the west coast cyber-community. A great exploration around early users notions of community in general and how it grew out of some of the sixties commune movements.

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Jeffrey Hart

From Counterculture to Cyberculture by Fred Turner

July 23, 2010

Format: PaperbackVerified Purchase

I purchased this book after hearing Fred Turner give a talk on his latest research. The book is very well written. Even though the focus is on Stewart Brand and the the Whole Earth empire (including the WELL and the Whole Earth Catalog), the book's overall argument is much broader and well defended. It would be very good to read this book and Patric Kuh's The Last Days of Haute Cuisine together.

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Most recent customer reviews

Michael Phillips

One Star

Not good first or second hand information.

Published 4 months ago

Ruslan Karmannyy

Five Stars

Amazing book. Great insights and narrative.

Published 7 months ago

Robert E. Kearney

Out of date. Provided nothing new or insightful.

Published 1 year ago

Lars Risan

Five stars simply because "I love it". Easy read

This book is both very well written, and very interesting. Five stars simply because "I love it". Easy read, both entertaining and illuminating.Read more

Published on March 10, 2015

Mariacristina Sciannamblo

Five Stars

Awesome!

Published on October 22, 2014

Kit A Galloway

Four Stars

Thanks!!! As for the book, same geocentric propaganda self-promoting bulls*** from the same folks - as usual.

Published on September 28, 2014

Grace

An interesting historical perspective

A very interesting look at computer history and one that's not often fronted. Although the author can get lost in vignettes, it is a good read overall.

Published on June 23, 2014

David Mayes

Agree with the NY Times

I agree wholeheartedly with the NY Times review. My personal journey in northern California was precisely from the counterculture to the cyberculture in Silicon Valley.Read more

Published on March 30, 2014

William S Jamison

Towards world justice

Reading this was an interesting suggestion made by a student with regard to a comment I made to him about web pages enabling readers to have horizontal liberties instead of being...Read more

Published on April 7, 2010

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