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Reset: Business and Society in the New Social Landscape (Columbia Business School Publishing) Hardcover – January 9, 2018

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Editorial Reviews

Review

Reset hits the nail on the head with the increasingly self-evident idea that corporations must embrace the inherent risks in their business model when it is out of sync with prevailing public sentiment voiced by key stakeholders. The prescription is for corporate communication practitioners to close the gap, that is, to thoroughly know and clearly tell the story of what it does. -- Tim P. McMahon, Creighton University Heider College of Business

About the Author

James Rubin (1951-2016) was a member of the faculty at the University of Virginia Darden Graduate School of Business for more than two decades, serving as area coordinator for its management communications course. He authored numerous case studies on crisis communications and corporate branding, and was a longtime member of the Arthur Page Society.

Barie Carmichael is a Batten Fellow at the University of Virginia Darden Graduate School of Business and a senior counselor at the global communications consultancy APCO Worldwide. She has more than thirty-five years of experience in corporate communications, having been a partner at the Brunswick Group, a global advisory firm, and Dow Corning’s corporate vice president and chief communications officer.
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Product details

  • Publisher ‏ : ‎ Columbia Business School Publishing (January 9, 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0231178247
  • ISBN-13 ‏ : ‎ 978-0231178242
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 5.8 x 1.1 x 8.6 inches
  • Customer Reviews:
    5.0 out of 5 stars 10 ratings

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I am flunking retirement 101. When I started my freshman year of college, classified ads for jobs were categorized by gender, jobs for boys or girls, men or women. My dorm at Carleton College was locked at 10 pm, the curfew for women. Four years later, dorms were co-ed. I thought the pace of change then was stunning. But today, after my more than 35 years leading corporate communications in business, I have never seen a more dramatic change in the new social landscape in which business is now conducted. So rather than retire, I joined Darden Graduate Business School’s James Rubin to co-write Reset. Business and Society in the New Social Landscape.

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