Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 2nd Edition

by Steve Krug (Author)

1,108 customer reviews

ISBN-13: 978-0321344755

ISBN-10: 0321344758

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. With these three new chapters:

Usability as common courtesy -- Why people really leave Web sites
Web Accessibility, CSS, and you -- Making sites usable and accessible
Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

Paperback: 216 pages
Publisher: New Riders; 2nd edition (August 28, 2005)
Language: English
ISBN-10: 0321344758
ISBN-13: 978-0321344755
Product Dimensions: 7.1 x 0.5 x 9 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 1,108 customer reviews
Amazon Best Sellers Rank: #87,461 in Books (See Top 100 in Books)
- #35 in Books > Computers & Technology > Graphics & Design > User Experience & Usability
- #399 in Books > Computers & Technology > Internet & Social Media
- #512 in Books > Computers & Technology > Web Development & Design

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ByGreatBooksforyouon February 28, 2013

Format: PaperbackVerified Purchase

I am glad I bought this book even though it is expensive and even though I had to pay international shipping to get it.
I am designing a site using WikiMedia and I got some beneficial information from Steve Krug.
Don't cram too much info on your site.
Don't make the user think too much.
Keep it simple.

Consider your website visitors to be similar to readers of billboards. They only have a few seconds to get the info you want them to get.

When people visit your site they don't read every word or every sentence. They search for what is important to them and then they "click".

Krug's book was helpful because he showed 'real live' sites and showed some of the minor problems with those sites, such as Verizon, Yahoo, Mojo, BizTravel, various bookstore sites, OrrinHatch.com, msnbc.com.

Krug's book was VERY EASY AND VERY FUN to read.

Minor problems: One page 64, Klug seems to imply that Arabic is read from left-to-right. It is not. It is read from right-to-left.

Klug also recommended the following related books:
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, 3rd Edition
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Sources of Power: How People Make Decisions
The Practice of Creativity: A Manual for Dynamic Group Problem-Solving
Web Application Design Handbook: Best Practices for Web-Based Software (Interactive Technologies)
Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points
The Design of Everyday Things
(and a few other books which are not currently for sale at the Amazon.com website.

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Stay focused on the customer.

ByHollyon March 5, 2015

Format: PaperbackVerified Purchase

If you've ever tried searching for something only to get results for something totally different, you know how frustrating it can be. This book helps business owners and marketers think like consumers. It helps you keep focus on the customer--a fundamental rule when you write. The easier you make it for a consumer, the more likely s/he will find you. The book suggests using consumer words rather than technically accurate words. It's all about keeping common sense in the forefront of your mind when you're creating or updating your website.

It's a refreshing reminder of staying focused on the reader.

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An easy, conversational guide to Web development and usability

ByNeville Samuelson March 21, 2013

Format: Kindle EditionVerified Purchase

People don't have time to waste when they're browsing through the web. And don't make them think, either.

Steve Krug's book is all about taking a common sense approach to web development, especially usability. He wrote that there's no such thing as an average user, everyone is different. So, as you can imagine, developing great websites that appeal to most people is almost like climbing Mt Everest wearing sneakers. It's a lot harder than it looks.

Mr. Krug has created an easy to read, conversational guide on what usually works in attracting visitors to a website, and to keep them returning. He points out some of the pitfalls, like how everyone wants to get their finger in the pie of the Home page, to the point where it could become bloated and useless.

Heard of 'Street Signs' and 'Breadcrumbs'? You will when you get to the part about making sure visitors know where they are and where they're going on a website. As much as people hate getting lost in a shopping mall, the same is true on the web.

There's also a substantive section on usability testing. How important it is, but also how it's not necessary to go overboard with it as well.

While it doesn't take long to get through this book, which happens to include useful illustrations and cartoons, you do learn a lot of things in this bestseller.

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ByMiss PrintVINE VOICEon November 6, 2008

Format: PaperbackVerified Purchase

Nowadays, most students are faced with the world of HTML and computer science at some point in their academic careers. For me, the first time was in CIS 101 in college. (Yes, there was a second time. It turns out grad school does not assume computer literacy). Although it isn't always part of the formal curriculum, usability is always an underlying theme in technology classes even if it is just a question of whether the HTML textbook is actually written in gibberish or not. Usability is also one of the few fields where anyone, even the computer illiterate, can be an expert.

The idea behind usability is simple: Look at a given design and see how accessible it is for users. Anyone can have an opinion on usability and everyone can provide input. All it takes is a clear head and the patience to look at what works (or doesn't) and why. If you use it, you have information about its usability. To get back to the subjects of Computer Science and technology, usability has lately been applied to the world of Web design.

Usability consultant Steve Krug lays out all of the basics about Web usability in his book Don't Make Me Think: A Common Sense Approach to Web Usability currently in its second edition, published in 2006 after the first edition sold nearly 100,000 copies.

As far as titles go, there are few that offer as clear a picture of the book's content as this one. Krug's main point throughout his 185-page guide is that good Web sites don't make users think. Unlike college, Krug posits that using a conventional website should not be an intellectual exercise. It should be simple, it should be neat, and it should be self-evident. In other words, if a user cannot identify the site's purpose, and where to start on said site, just by viewing the homepage something has gone horribly wrong.

Krug details how to fix such problems and how to avoid them with usability tests. That may sound self-serving save for the fact that Krug also explains how to conduct usability tests on the cheap without the benefit of a usability consultant such as himself.

Written in short chapters packed with illustrations, this book is designed to be approachable and easy to read. Krug is serious about Web usability, but that in no way means his book is stodgy or dry. Examples of usability at work are littered with cartoons and the text maintains a sense of humor. My favorite chapter title (and subtitle) "Usability as common courtesy: Why your Web site should be a mensch" might offer some idea of what tone to expect from this book.

Of course, taking a computer class to meet a core requirement in college doesn't always lead to work in the field of Web design in fact most of the time it leads to an entirely different career. But, in today's technology-driven culture, doesn't everything come back to the Internet eventually?

It might just be working as an intern at an online magazine, or a starting position where duties include entering data into online spreadsheets, or it might just be writing your own blog on a site like WordPress or Blogger. Wherever your path leads, knowing something about Web usability and how good Web sites get that way can only help. As more and more information moves to cyberspace, with websites being created and updated all the time, it's important to be prepared by knowing how to analyze not only the information found online but also how it is presented. Don't Make Me Think is one tool that can assist Web users in that preparation.