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Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life Paperback – April 29, 2003
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A cocktail party? A terrorist cell? Ancient bacteria? An international conglomerate?
All are networks, and all are a part of a surprising scientific revolution. Albert-László Barabási, the nation’s foremost expert in the new science of networks and author of Bursts, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick and the ErdosRényi model brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future and of experiments in statistical mechanics on the internet, all vital parts of what would eventually be called the BarabásiAlbert model.
- Print length304 pages
- LanguageEnglish
- PublisherPlume
- Publication dateApril 29, 2003
- Reading age18 years and up
- Dimensions5.58 x 0.69 x 8.52 inches
- ISBN-100452284392
- ISBN-13978-0452284395
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"Captivating…Linked is a playful, even exuberant romp through an exciting new field." —Time Out New York
About the Author
Product details
- Publisher : Plume
- Publication date : April 29, 2003
- Edition : 60387th
- Language : English
- Print length : 304 pages
- ISBN-10 : 0452284392
- ISBN-13 : 978-0452284395
- Item Weight : 10.4 ounces
- Reading age : 18 years and up
- Dimensions : 5.58 x 0.69 x 8.52 inches
- Best Sellers Rank: #2,871,108 in Books (See Top 100 in Books)
- #64 in Knowledge Capital (Books)
- #338 in Computers & Technology Industry
- #3,130 in Business Processes & Infrastructure
- Customer Reviews:
About the author

Albert-László Barabási is the Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, where he directs the Center for Complex Network Research, and holds appointments in the Departments of Physics and College of Computer and Information Science, as well as in the Department of Medicine at Harvard Medical School and Brigham and Women Hospital in the Channing Division of Network Science, and is a member of the Center for Cancer Systems Biology at Dana Farber Cancer Institute. A Hungarian born native of Transylvania, Romania, he received his Masters in Theoretical Physics at the Eötvös University in Budapest, Hungary and was awarded a Ph.D. three years later at Boston University. Barabási latest book is "Bursts: The Hidden Pattern Behind Everything We Do" (Dutton, 2010) available in five languages. He has also authored "Linked: The New Science of Networks" (Perseus, 2002), currently available in eleven languages, and is the co-editor of "The Structure and Dynamics of Networks" (Princeton, 2005). His work lead to the discovery of scale-free networks in 1999, and proposed the Barabasi-Albert model to explain their widespread emergence in natural, technological and social systems, from the cellular telephone to the WWW or online communities.
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Customers find the book easy to read and appreciate its approach to explaining networks and complexity theory, noting it includes many interesting examples. The book receives positive feedback for its connections, with one customer highlighting how organizations and other elements are linked. However, customers note that the content is rather dated.
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Customers find the book easy to read and enjoyable, with one customer noting it is written for a popular audience.
"...It's a good book in some sense, but shallow and too much self-promotion. One word: ignorance can make one feel boasted, and "scare-free"...." Read more
"This is an interesting book and is easy to read...." Read more
"Good read!" Read more
"Great book" Read more
Customers appreciate the book's approach to explaining networks and complexity theory, noting its interesting examples and how it serves as a good introduction to the subject.
"I read this several years ago, the concepts are well-presented and enlightening...." Read more
"...His notion of scale networks and hub is extremely compelling and interesting...." Read more
"I found the book quite interesting. You don't need to be an expert math person to understand it...." Read more
"This is a pretty good explanation of network theory, but the author spends too much time on arcane concepts and historical anadotes for my likes." Read more
Customers appreciate the connections made in the book, with one mentioning how organizations and other elements are linked together.
"Very impressed with this book on how people, organizations and other things are linked...." Read more
"...then you'll love the connections drawn in this text...." Read more
"Just like Bursts, this show how things are connected, and starts to show you how the Power Rule is in many aspects of life." Read more
"...The author does a nice job explaining hubs, connections, and interrelated topics." Read more
Customers find the content of the book rather dated.
"...While this book was written in 2002 and is probably outdated in some reagard (as much more data has obeen accumalted since), it is very fascinating..." Read more
"...You can read it in a day. Unfortunately, by now, the book is dated in some areas of research..." Read more
"Its a great simple book to read, but rather dated...." Read more
"...clearly an expert in the network theory space, this book is simply too dated to be of much interest to a reader except as a glimpse in time back to..." Read more
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- Reviewed in the United States on April 18, 2010Format: PaperbackVerified PurchaseThis book describes the emergence of an important new area of science, and it's written by Alberto-Laszlo Barabasi, one of the pioneers and leaders in the field. The writing is clear and engaging, so the book should be fairly easy to read by general readers reasonably comfortable with science. Accommodating such a broad audience does limit the technical depth, but there's still plenty of detail, and the book has abundant endnotes which go into further detail and also link the book with the professional literature (pun intended).
The systematic presentation of the book makes it fairly easy to summarize:
(1) Many systems are complex, and thus are not amenable to conventional reductionism. Instead, complex systems typically involve networks.
(2) The study of networks began with "simple" graph theory, and then progressed to random networks in which most nodes have the about the same number of links.
(3) Real-world networks tend to be "small worlds" in the sense that the shortest path from a given node to any other node is typically only several links. This is the case even for networks with millions or billions of nodes.
(4) Rather than being entirely random, real-world networks tend to display clustering, with "weak links" between clusters. These weak links, which may be random, are the key to making these networks small worlds.
(5) Small-world networks tend to have a minority of highly-linked "hub" nodes which shorten the average path between nodes. More precisely, such networks tend to have a hierarchical scale-free structure (topology) which follows a power law with an exponent of 2 to 3, such that there are many nodes with few links and progressively fewer nodes as the number of links per node increases (again, hub nodes have the most links). (By the way, the ratings of this book roughly follow a power law distribution.)
(6) Scale-free structure in networks is largely the result of a preferential attachment process in which well-connected and competitively fitter nodes have a greater ability to attract further links as the network grows ("the rich get richer"). If a single node has dominant fitness, a "winner takes all" effect can occur in which the network develops a star structure rather than a scale-free structure.
(7) Unlike random networks, scale-free networks are robust against even a large number of random removals of nodes. This is largely because the minority of hub nodes keeps the network connected. However, targeted removal of several hub nodes (~5% to 15%) can cause a scale-free network to collapse (loose connectivity), thus making such networks vulnerable to attack. The problem is compounded if such networks are vulnerable to cascading failures.
(8) Viruses, fads, information, etc. can readily spread in scale-free networks because there is no minimum threshold which the spreading rate needs to exceed.
(9) Because the links in the Web are directed, the Web doesn't form a single homogeneous network, but rather has a fragmented structure involving four major "continents" and some "islands", and there is fragmentation within these continents as well.
(10) Behavior of living cells is controlled by multiple layers of networks, including regulatory and metabolic networks. These networks typically have a scale-free structure with an average path length of about three. Across organisms, the hubs in these networks tend to be the same, but the other nodes (molecules) vary widely. This is why targeting drugs at hubs can be both effective and can have side effects (presumably, the key is to find and target hubs which are specific to disease states, if such hubs exist).
(11) The economy is a network in which hub organizations tend to accumulate links as the network grows by absorbing smaller nodes through mergers and acquisitions.
(12) Highly "optimized" organizations with a tight hierarchy tend to be less adaptive than networked organizations, and thus susceptible to failure.
(13) Networked economies are susceptible to cascading failures, especially when the hubs become "too big to fail" (Barabasi's warning here was of course all too accurate).
(14) Real networks tend to have a hierarchically modular structure, while still being scale-free.
The only significant "negative" is that this book came out in 2002/2003, whereas network science has continued to develop since then. However, Barabasi has another book (Bursts: The Hidden Pattern Behind Everything We Do) coming out in just a few weeks, which should bring us up to date, and it makes sense to read "Linked" first, so that you can start at the beginning. Very highly recommended.
- Reviewed in the United States on July 23, 2023I loved this book. The author takes a physics theory of networks and nodes to explain almost anything. The material seems somewhat new but somewhat old at the same time. He uses the material to dive into a bunch of different fields.
His concept is that everything breaks down to a network. These networks have nodes and links. Some nodes are heavily used, others aren't. These links become very important to decide how nodes become big or major. Once you understand the concepts you can use the material to solve almost any problem in any field.
- Reviewed in the United States on August 29, 2003Format: HardcoverVerified PurchaseHaving read both "Linked" and "A New Kind of Science" I feel compelled to add my two cents to some other reviewer who unfavorably compares Barabasi to Wolfram.
While it is true that Linked is a bit light on the underlying math - not trivial by all means - and that there are chapters the book would be better without (last three notably, as well as the already-mentioned analysis of M$ dominance) this remains an interesting introduction to networks theory. We do not need rocket science to tell us that a scale-free network has its' vulnerability in its hubs, but I find it interesting and not entirely common sense that it is INHERENTLY more robust than a random network.
I find some of the critique here a bit petty (perhaps penned by fellow scientists ?). Barabasi comes out IMHO as a witted scientist with a knack for explaining stuff to the masses, an art in which Richard Feynman (alredy mentioned here and perhaps my all-time favorite hero) excelled. Perhaps a 100-page compendium would make a better reading, but there seems to be an unwritten publishing rule whereby no essay shorter than 250 pages sells.
On the other hand, I have rarely witnessed such an inflated ego as the one self-portrayed by Stephen Wolfram who bombastically claims to have invented a whole New Kind of Science ! His 1,200-page tome uses all variations of the "I" pronoun *ad nauseam* and there are whole sections who could be happily burned to no consequence to the reader (e.g. the proof-free wanderings on biochemistry et al.), not to mention the gazillion diagrams which cease to astonish well before you peruse the fiftieth.
- Reviewed in the United States on May 14, 2012Format: PaperbackVerified PurchaseThis book is about the peculiar results obtained when the author set out to "map the internet". Just as we have maps of cities and towns it would be useful to know how to get from here to there via electronic means. One of the premises is that most people don't know that someone somewhere has produced information and published it to the internet unless your part of that "community". The author goes into detail about how new information is constantly being produced but that we can't find it unless it is connected thru "hubs" that many of us connect to in various ways (google, amazon, etc.). These hubs provide links to other hubs that in turn lead us to other hubs. Its all about dissemination of information. Why do some videos go viral and others never even get started? They make reference to the game "6 Degrees of Kevin Bacon" to illustate how all of us are loosely connected in very short distances via particular routes. For example we all know someone that everyone knows for some reason or another. I wonder aloud how this field will boom into a science and how retailers will exploit it. I remember a line from a book about the Manhatten Project that says something to the effect that "technology itself in not inherently good or bad, its the implementation of technology that causes the distinction." You can't tell me that sharing all that information on Facebook doesn't have some negative consequences.
Top reviews from other countries
SimonsReviewed in the Netherlands on February 11, 20213.0 out of 5 stars Very wooly English and a lot of repetition
While I had high expectations for the content of this book, and at some points felt I was getting close to being rewarded for reading the book page by page, in the end it felt like I was left largely empty-handed. The concept explained was long and windy even if quite useful to be aware of - it will likely lead you to come to a different conclusion sometimes when analysing for example potential investment opportunities..
I would not recommend reading this book, rather try to find a summary which saves you considerable amount of time for the same benefit. The concept could have been explained in 10 pages max.
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Cesar Alfonso Moreno PascualReviewed in Spain on January 21, 20133.0 out of 5 stars buena introcción
Format: PaperbackVerified Purchasees una buena introudcció cualitativa y conceptual. me gusta menos que el de six degrees, que tiene más tensión arugmental y ejemplo ys algún gráfico explicativo bueno
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TatAmReviewed in Germany on November 20, 20135.0 out of 5 stars Unbedingt empfehlenswert
Format: PaperbackVerified PurchaseDieses Buch beschreibt sehr anschaulich, wie die Theory des Netzwerke entstanden ist, z.B. von ER zu skalenfreien Netzwerken. Besonders interessant fand ich die historischen Anmerkungen, wann wer daran gearbeitet hat und wie die sozialen Beziehungen zwischen den Leuten waren. Der Schreibstil ist angenehm, einziges Manko sind sie häufigen Wiederholungen des gleichen Inhalts.
Barabasi erzählt viel positives über seinen ehemaligen Studenten und versucht den Beitrag der wichtigsten Forscher herauszuarbeiten. Laut diesem Buch muss er ein fantastischer Forschungsbetreuer sein.
Aruna HariohmReviewed in India on July 30, 20235.0 out of 5 stars Connections
Network science written in simple language, so even non technical person like me cab understand
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Amazonのお客様Reviewed in Japan on October 31, 20025.0 out of 5 stars 新しいパラダイムの予感:ビジネスにも自然科学にも社会科学にも
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