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Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom Hardcover – September 6, 2011

by Catherine Hakim (Author)

21 customer reviews

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In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset—erotic capital—that he or she can, and should, use to advance within society.

In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool—one that we scorn only to our own detriment.

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Editorial Reviews

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset—erotic capital—that he or she can, and should, use to advance within society.

In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool—one that we scorn only to our own detriment.

Product details

Hardcover: 304 pages
Publisher: Basic Books; 1 edition (September 6, 2011)
Language: English
ISBN-10: 0465027474
ISBN-13: 978-0465027477
Product Dimensions: 6.5 x 1 x 9.5 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review: 21 customer reviews
Amazon Best Sellers Rank: #1,221,659 in Books (See Top 100 in Books)
- #1951 in Books > Medical Books > Psychology > Sexuality
- #2847 in Books > Health, Fitness & Dieting > Psychology & Counseling > Sexuality
- #24328 in Books > Politics & Social Sciences > Sociology

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21 customer reviews

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Doesn't Hold Up To Academic Scrutiny

March 17, 2015

Format: HardcoverVerified Purchase

I find the notion of "erotic capital" interesting and compelling, but I find the evidence to support this claim to be lacking. Very rarely does Hakim cite the origination of her evidence. She also does not clarify the kinds of feminisms she adamantly protests. Clearly, this book was written for a lay audience, which is fine, but because of this, it reads like any other "self-help" book. It doesn't hold up to academic scrutiny.

5 people found this helpful

Comment

The basic concept is perfect. The conclusions are less so.

January 20, 2012

Format: HardcoverVerified Purchase

Hakim is correct. Erotic capital is just as important of a personal characteristic as money, education or connections. She is also correct that women and men should cultivate and use this trait in the same way we encourage people to be educated or become wealthy. She is even correct that the male sex deficit cannot be ignored or dismissed. Based on these three concepts alone, the book is worth reading.

But when she takes her sound conclusion and jumps to universal conclusions, the book suffers. I'm not suggesting that her data is wrong. I am saying that she slips in some of her own personal perspective in the middle of the argument. This is something that every writer does, but in Erotic Capital the generalizations are much more striking and they weaken the argument. The book is still very well written and useful to both men and women. Read it.

Have fun.
Gamal

4 people found this helpful

Comment

Gabriela Castellanos

A clever, but ultimately unconvincing approach to the power of sexual attraction

February 21, 2013

Format: HardcoverVerified Purchase

Ms Hakim contends that Bourdieu, in his important book "Male Domination" missed the fact that the power of erotic attraction exists, a power women are taught to wield from a very early age. Her position is well argued, but it fails to recognize the fact that aiming to please men as a form of capital is only a powerful asset as long as women are sexy and young, and that it is always dependent on the will of the men. It is not a power of one's own.

4 people found this helpful

Comment

April 8, 2014

Format: HardcoverVerified Purchase

Perfect as a gift or necessary for the thinking man who is looking to get ahead not only in the office, but also in the bedroom.

Comment

August 25, 2016

Format: HardcoverVerified Purchase

Interesting read.

Comment

February 15, 2014

Format: HardcoverVerified Purchase

I know that sounds expected, but I have read on this general topic and I think this book shouldn't lack for interesting material. However, it does. I feel there are a lot of suggestions that just weren't made in this book which easily could have been.

One person found this helpful

Comment

Obvious. In today's gender world it is difficult to determine who is attracted to who????!!!!@

March 17, 2014

Format: HardcoverVerified Purchase

My headline says it all What more can I say]? Didn't Kissinger say THAT power is the ultimate athrodisiac?But who is ultimately the mlst powerful?

Comment

If you are a woman, READ THIS BOOK :)

September 6, 2011

Format: Kindle EditionVerified Purchase

I discovered this book while reading The Economist a few weeks back; they had reviewed it and had given it favorable reviews. I found this book to be very informative and incredibly provocative. I could not put it down. I finished it in less than a day, and I was so sad for it to end. The arguments that Ms. Hakim presents are sometimes upsetting, but upon reflection, a lot of what she writes is regretfully true and accurate to what I have seen, being a female in the work force now for over 6 years.

I consider myself a true feminist, in that I don't believe that women need to act like men, in order to succeed in our society. Women should celebrate being women, and all that this entails. I also don't think that being a women, per se, means that you are a floozy. It means that you understand that appearances do matter (especially when it comes to finding a mate), and that women should take pride in the fact that we are the fairer sex.

This books basically presents the argument that women are born with a comparative advantage over men, and this comparative advantage is what Ms. Hakim refers to as "Erotic Capital." Women have this advantage because the female libido is much lower than our male counterparts (studies have proven this time and time again). What Ms. Hakim argues, is that our modern patriarchal society tries to deny women of this advantage, and that we are basically brainwashed into thinking that making ourselves more attractive is somehow bad or vain or oppressive. By women believing these ideas, we are unknowingly depriving ourselves of a valuable and tangible asset. By striving to be healthy (something we should do anyway), well groomed, and socially aware, we will make far more money in our lifetimes, and also increase the chances of finding a mate. These things are very important to me, and they are also important to all the women in my life. I feel that we should all give ourselves the best chance we can, and embrace this "power" that we were born with.

I think this is an excellent book and a breath of fresh air; BRAVO!

38 people found this helpful

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