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Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application Paperback – 2006

by Jason Fried (Author), Heinemeier David Hansson (Author), Matthew Linderman (Author)

62 customer reviews

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Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

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Product details

Paperback: 194 pages
Publisher: 37signals (2006)
Language: English
ISBN-10: 0578012812
ISBN-13: 978-0578012810
Product Dimensions: 6 x 0.4 x 9 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review: 62 customer reviews
Amazon Best Sellers Rank: #403,588 in Books (See Top 100 in Books)
- #581 in Books > Computers & Technology > Web Development & Design > Web Design
- #888 in Books > Computers & Technology > Programming > Software Design, Testing & Engineering > Software Development
- #1058 in Books > Computers & Technology > Networking & Cloud Computing > Internet, Groupware, & Telecommunications

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Chris

Priceless, Actionable advice

May 1, 2018

Verified Purchase

Everything about this book is great.

The book itself is simple, easy to read and broken up into bite-sized chunks.

I can really appreciate this because many authors go on and on talking about topics that aren't relevant and telling long-winded stories.

Jason Fried and DHH put their egos aside when they wrote this book. They share what has worked for them and why.

Building a software app used to seem daunting to me now, and no doubt, it's hard and complex. But, by making improvement daily over a long period of time, you can really build something special.

This is not only about building software but also a common sense approach to building a business. I would give this 6 stars if I could.

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Good for the whole team

July 9, 2011

Verified Purchase

As a big fan of the book Rework and as a member of a team that develops web applications, this book seemed like just the thing for my team members and managers to read. I was not disappointed.

The principles in Getting Real match what I've learned over years of successful software development. I've shared my copy with team members and it was very well received. One of my coworkers is the sort that has to plan everything out in advance - so much so that he often becomes paralyzed because he can't determine the ideal way to accomplish what he wants. After reading Getting Real, he said he needs to work on adopting more of the practices in the book so he can become more productive. Another coworker, who teaches programming at a local university and at a local college on the side, recommended this book to a fellow teacher to be used as a textbook.

Not everything in this book will apply to every situation. Our team works for the government as contractors; we are required to produce a lot of documentation to fulfill our contractual obligations. Outside of our paper deliverables, though, this book is spot on with software development. Getting Real isn't full of theories - it's full of techniques that work. I know this from my experience...the book was a great help in giving that knowledge to my coworkers as well.

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Simon Erich

Solid, inspirational information if you're building software

May 7, 2010

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I really enjoyed reading 'Getting Real' because I felt like it allowed me to let go of preconceptions about what software should and shouldn't be. Overall, I felt like the information was extremely practical and in many ways enlightening, though at times I did feel like the authors staunch resistance to outside influence was a little extreme. If you're in the process of building web-based software, I would recommend this book highly (and have) over their more recent title 'ReWork'. Both books are cut from the same cloth, but ReWork is definitely more general in it's approach and made into a picture book. Both contain almost the exact same information, it's just that 'Getting Real' seemed to have more gems worth highlighting and sharing with my team. The only reason I didn't rate this book 5 stars, though it probably deserves it, is the fairly extreme outlook of choosing no features over features and remaining closed off from outside (user) influence. But what do I know, I'm not the one making millions running my web based super-simple project management software. Get this book.

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C. Jong

Tips for Managing Projects

October 7, 2013

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Though this book focuses on creating web applications, the ideas it presents could easily be applied to other types of projects as well. I gave this book 5 stars for its clarity and the authors' ability to quickly get to the point. I felt this made the book more accessible and also respected my time as a reader.

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Joseph Born

Adjusting Methods to Changes in Technology

November 16, 2010

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This book is a great read. First of all, its very efficient, sub 200 pages and a very sparse 200 pages, you can read it in a couple hours. There are a host of conventions about product development processes that are just outdated for today's tools and this book does a great job in articulating how we should be changing our processes and why. It just sounds right to prepare a spec up front to have a clear step by step process, but the reality is thats just not sensible in today's world. The more chaotic, iterative method will get you to the finish line while the spec writers are still debating section 1.2. Today's tools just make it possible (and necessary) to get in front of customers quickly, whether comfortable or not. There's just not much excuse for not investing a couple hours in this book if you are writing web apps or the like. Even if you already do things this way, you will surely encounter objections and this book will arm you with an articulate, credible voice to counter those objections.

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James Harrison

great book, if generalistic

April 25, 2014

Verified Purchase

Opinionated, strongly worded, wonderful advice. Lots to think about, very quotable, definitely worth a read.

It paints in broad strokes: if you're looking for the specifics of a software development methodology, something else might be a better investment. If you're looking for a great guideline to get you psyched for starting small and staying focused, pick this up.

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November 23, 2013

Verified Purchase

We are led to believe that being "completely defined specs" relates to less failure. On contrary, This book proves our real world experience that it doesn't matter until customer has something in their hand to touch and feel. A must read if you are going to build a software product or execute a software project.

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October 17, 2012

Verified Purchase

I enjoyed this book. The sections of the book did a great job defining current working methods and proposing better alternatives. I labeled my review 'Dangerous' because most of the proposed methods in the book will be difficult to implement in a corporate environment. Trying to use these methods in a large company may cause frustration. If you are in a small web shop or starting off on a new business idea then this is a great book to encourage your confidence in being small and agile. There are many ways in which a small company has advantages and this book outlines how to capitalize on being small. Great job, 37signals!

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