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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement Paperback – December 28, 2017

by Daniel Rowles (Author)

1 customer review

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Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

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Editorial Reviews

Review

"The definitive hands-on guide to digital tactics and strategy." (Ciaran Rogers, Host. of the Digital Marketing Podcast)

"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." (Tim Ruthven, Head of Marketing Innovation, Imperial College Business School)

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." (Gemma Butler, Associate Director of Marketing, Chartered Institute of Marketing)

About the Author

Daniel Rowles has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

Paperback: 232 pages
Publisher: Kogan Page; 2 edition (December 28, 2017)
Language: English
ISBN-10: 0749481692
ISBN-13: 978-0749481698
Product Dimensions: 6.1 x 0.5 x 9.2 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review: 1 customer review
Amazon Best Sellers Rank: #1,147,915 in Books (See Top 100 in Books)
- #564 in Books > Business & Money > Marketing & Sales > Marketing > Multilevel
- #802 in Books > Business & Money > Marketing & Sales > Marketing > Direct
- #1651 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing

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DarrenIngram_dot_com

and then you are better equipped to seek deeper individual resources as necessary and ...

December 18, 2017

Format: Kindle Edition

This book, which sets out to give practical guidance to online and digital brand building and development, may turn some of your current thinking on its head and correct some misunderstandings. It is a revised edition, bringing together key marketing elements to help the reader develop a framework that can be measured, exploited and monetarised with the aid of some of the latest thinking and techniques.

It was an enjoyable, accessible and informative read, being capable even of ‘teaching old dogs new tricks’. It can either be a book of revelations, an aide memoire or a refresher course – depending on your knowledge – whilst serving all audiences with equal aplomb. A heady mix of theory, real-world experience and deployed case studies help draw the reader’s focus. It is a book for doing and do-ers, rather than a drier academic read, although certainly it can guide the academic reader at the same time.

Clearly the book cannot be a deep-dive into every subject, but it does give you a clearer picture about how all the elements go together, such as e-mail marketing, social, mobile, law and so-forth, and then you are better equipped to seek deeper individual resources as necessary and understand its relevancy.

The book’s price is incredibly low for what you potentially stand to gain from its contents. A recommended reading consideration.

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