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The Art of Community: Building the New Age of Participation 2nd ed. Edición
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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu.
Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O'Reilly, and Mike Shinoda, provide useful insights.
- Develop specific objectives and goals for building your community
- Build processes to help contributors perform tasks, work together, and share successes
- Provide tools and infrastructure that enable members to work quickly
- Create buzz around your community to get more people involved
- Harness social media to broadcast information, collaborate, and get feedback
- Use several techniques to track progress on community goals
- Identify and manage conflict, such as dealing with divisive personalities
- ISBN-101449312063
- ISBN-13978-1449312060
- Edición2nd ed.
- EditorialO'Reilly Media
- Fecha de publicación26 Junio 2012
- IdiomaInglés
- Dimensiones7.09 x 1.22 x 9.13 pulgadas
- Número de páginas572 páginas
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Opiniones editoriales
Biografía del autor
Detalles del producto
- Editorial : O'Reilly Media; 2nd ed. edición (26 Junio 2012)
- Idioma : Inglés
- Tapa blanda : 572 páginas
- ISBN-10 : 1449312063
- ISBN-13 : 978-1449312060
- Dimensiones : 7.09 x 1.22 x 9.13 pulgadas
- Clasificación en los más vendidos de Amazon: nº440,141 en Libros (Ver el Top 100 en Libros)
- nº161 en Guías de Medios Sociales
- nº570 en Audio, Video y Fotografía Digital
- nº603 en Diseño Gráfico (Libros)
- Opiniones de clientes:
Sobre el autor

Jono Bacon is a leading community strategist, speaker, author, and podcaster. He is the founder of Jono Bacon Consulting which provides community strategy/execution, workflow, and other services. He previously served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage. His clients include Huawei, GitLab, Microsoft, Intel, Google, Sony Mobile, Deutsche Bank, Santander, HackerOne, Mattermost, SAP, FINOS Foundation, The Executive Center, data.world, Creative Commons, and others. He is the author of the critically-acclaimed 'People Powered: How communities can supercharge your business, brand, and teams; and 'The Art of Community', a columnist for Forbes and opensource.com, founder of the Community Leadership Summit and Open Collaboration Conferences, and co-founder of Bad Voltage. He is an advisor to AlienVault, Moltin, data.world, Mycroft, Open Networking Foundation, and Open Cloud Consortium.
Opiniones de clientes
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- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella4 estrellas60%28%8%4%0%28%
- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella3 estrellas60%28%8%4%0%8%
- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella2 estrellas60%28%8%4%0%4%
- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella1 estrella60%28%8%4%0%0%
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My only disappointment was that I didn't read it sooner!
If you do not know what open-source communities are, or if you are looking for community building in general, you may be disappointed (as some other reviewers note)
If you're just starting the role it can save you a lot of time in re-inventing a methodical approach to community management. As an experienced community manager it can surface ideas and approaches you might not have considered.
What I found particularly useful was that it is largely "generic". It helped me better understand how my domain-specific community management skills could be better applied to other types of communities.
In this second edition of "Art of Community", Bacon revises and updates the current content based on his personal experience as he perfects his own "Art" as he openly and honestly shares the lessons learned-"the good, the bad, and the ugly". He also adds new chapters on social media, measuring community and community case studies.
Whether you are thinking about entering the world of community management or you're a seasoned community veteran looking to improve your skills, or those wanting to know what makes a good community manager this book has something for you and your organization. Not only does it outline the "how to" of building a successful foundation for engineering online communities, but the strategies outlined in "Art of Community" are universal and can be applied to any community be it virtual, physical or some combination of the two.
"Art of Community' is a reference must for any community manager.
The author has a very relaxed style of writing, and it's clear that he is very knowledgeable about the subject he is writing about. Clear and with inspiring examples, he guides you through the steps necesary to plan, grow and monitor your community. The content is largely catered to online communities, so it requires a bit of imagination to apply to less "online" communities. Nonetheless the book is in my humble opinion required reading for any and all who are looking to get the most out of their communities.
Having been a community leader, I found myself constantly putting the book down. Not because it was bad, but I wanted to take quick action on sections of this book that I read and apply it immediately within the community. And it works great!
There are some key areas that anyone starting always worry about; conflicts, moderators, lack of participation etc. but this book deals with that and far more. This simply is a bible that all Community Managers must have.
It started off well, but it is hard to get through.
Jono's writing is witty and engaging, so the book manages to strike the important balance between being an easy and entertaining read while still providing a very practical guide for how to successfully build communities and keep them going. I really appreciate the fact that this book doesn't wander off into the theoretical too much, which it seems so many books on these types of subjects do. Instead, you will get a very hands-on guide or roadmap on what to actually do to build a more successful community, along with suggestions for tools and best-practices to help you along the way.






