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Digital Media and Innovation: Management and Design Strategies in Communication First Edition
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
- ISBN-101452241414
- ISBN-13978-1452241418
- EditionFirst Edition
- Publication dateMarch 21, 2016
- LanguageEnglish
- Dimensions7 x 0.64 x 10 inches
- Print length280 pages
Product details
- Publisher : SAGE Publications, Inc; First Edition (March 21, 2016)
- Language : English
- Paperback : 280 pages
- ISBN-10 : 1452241414
- ISBN-13 : 978-1452241418
- Item Weight : 1.17 pounds
- Dimensions : 7 x 0.64 x 10 inches
- Best Sellers Rank: #3,219,280 in Books (See Top 100 in Books)
- #1,166 in Communications
- #1,459 in Media Studies (Books)
- #4,437 in Communication Reference (Books)
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