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Lean UX: Designing Great Products with Agile Teams Hardcover – October 20, 2016

by Jeff Gothelf (Author), Josh Seiden (Author)

8 customer reviews

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Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.

Frame a vision of the problem you’re solving and focus your team on the right outcomes
Bring the designers’ toolkit to the rest of your product team
Share your insights with your team much earlier in the process
Create Minimum Viable Products to determine which ideas are valid
Incorporate the voice of the customer throughout the project cycle
Make your team more productive: combine Lean UX with Agile’s Scrum framework
Understand the organizational shifts necessary to integrate Lean UX

Lean UX: Designing Great Products with Agile Teams

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From the Publisher


	Running Lean	Lean Analytics	Lean Enterprise	UX for Lean Startups	Lean Customer Development	Lean Branding
Find further titles in this series	Iterate from Plan A to a Plan That Works	Use Data to Build a Better Startup Faster	How High Performance Organizations Innovate at Scale	Faster, Smarter User Experience Research and Design	Building Products Your Customers Will Buy	Creating Dynamic Brands to Generate Conversion

Editorial Reviews

About the Author

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is Principal in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.

Josh Seiden has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He is Principal at Neo and, prior to that role, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past president of the Interaction Design Association.

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Product details

Hardcover: 208 pages
Publisher: O'Reilly Media; 2 edition (October 20, 2016)
Language: English
ISBN-10: 1491953608
ISBN-13: 978-1491953600
Product Dimensions: 6.1 x 0.8 x 9 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 4.0 out of 5 stars See all reviews (8 customer reviews)
Amazon Best Sellers Rank: #22,469 in Books (See Top 100 in Books)
- #4 in Books > Business & Money > Management & Leadership > Quality Control & Management > Lean
- #9 in Books > Computers & Technology > Graphics & Design > User Experience & Usability
- #24 in Books > Computers & Technology > Web Development & Design > Web Design

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Top Customer Reviews

These guys just get it

ByMark Hentschelon January 14, 2017

Format: HardcoverVerified Purchase

Great book! Lean UX is actually what most established product (SAAS) companies need to embrace. Order this book and learn why we need to breakdown the old-fashion silos.

0Comment One person found this helpful. Was this review helpful to you?YesNo

The book is good but would benefit from more case studies.

ByJoyce E. Johnsonon February 26, 2017

Format: Hardcover

For those not familiar with the title this book is a product development strategy for user interfaces. It addresses UX designers directly but should be read by all individuals in a company as the process outlined involves everyone from the manager down to customer support. The development team could either be a small business or a smaller group within a large organization.
Lean UX assumes the company can test its software with end users every one or two weeks and that it's realistic for your company to split UX development between fully functional groups of about 10 people. Lean UX will not work for your company if the team is too large or software cannot be tested and altered frequently, such as with embedded software or software that requires a long development cycle.
For the most part the book explains all terms and concepts adequately but readers familiar with Lean Startup, Agile development and Design Thinking will get through it faster. I personally found chapter seven confusing because it's full of Agile jargon and I have no experience with Agile, but developers will find it useful for addressing conflicts between Agile and Lean UX.
Since this book is instructional in nature two questions must be answered: does the process work, and is it complete and easy to understand?
While this book is worth reading its lack of case studies is a problem. The trouble is that while section two describes the entire process the authors make it clear every team's implementation of Lean UX will be unique. Case studies across multiple industries would provide the reader with better guidance in addressing the obstacles unique to their team. However, there are only four full case studies in the last chapter along with several examples of teams implementing specific steps in the development process.
I assume the authors wanted to make the book short and at 172 pages they succeeded but they could have added an appendix with more case studies to reduce reading time while providing team leaders with enough concrete examples to work out the fine details of their situation.

0Comment One person found this helpful. Was this review helpful to you?YesNo

A book about how to get the user experience (UX) right

ByA. J Terryon November 13, 2016

Format: HardcoverVine Customer Review of Free Product( What's this? )

It is a truism that the interface is all customers ever know about a product. This is a book about how to get the user experience (UX) right.

This is a thin and terse book that describes how the lean movement's philosophy applies to UX design. All the elements are there: fast interactions with a willingness to fail if something can be learned from the experience, focus on who you are designing for and why they want it, creating hypotheses about important assumptions that are rigorously but quickly tested, working in cross-functional teams. A person who wants to dive completely into the approach might want to refer to the other books in the series that started with The Lean Startup by Ries. However, designing the look of an application and the flow of how it is used is not quite the same as designing the software that runs behind it. This book focuses on the techniques characteristic to UX design.

The lean approach is agile, but is not identical with many of the name-brand agile processes common today. There is a chapter that discusses how Lean UX can be done within a Scrum team, but other chapters have much more of a Kanban feel to them. There is a short discussion of the issues involved in shifting an organization to using this approach.

This is not your standard 800-page brick that takes 100 pages to tell you how to install the software. It introduces you to the mindset, the big ideas, but then leaves you to work out how they apply to your situation. Its aim is to provide a mental toolkit rather than an exhaustive how-to, and in this it succeeds.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Useful

BySomeoneon December 10, 2016

Format: HardcoverVine Customer Review of Free Product( What's this? )

I actually bought the 1st edition as a Kindle book a while back. I did not read it because I don't own a Kindle. Maybe iPad and Kindle Cloud are ok but not good enough - at least for me, but that's another story.

What's great?
- It's a short book. It's basically Lean Startup with a focus on the user experience (UX).
- You can start using them in your projects and companies right now. Your team can start using it now. You don't need large consensus to start.
- The concepts are sound and battle tested.
- The concepts are simple and it's easy to convince others to at least try it.
- What this book covers is a methodology for continually iterating to a great product.

What's ok?
- Initially I didn't like the price of such a short book, but then I realized that this is a hardcover book which helps justify the price.

What's not to like?
- It doesn't teach you basic UX concepts. It assumes that you are already aware of them and you know them.
- If you've already read Lean Startup, the 1st three chapters are a quick rehash that you can skip if you're already familiar with the main concepts.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Most Recent Customer Reviews

Simple concepts, great explanations and example - a critical resource for agile teams

While much of this was not new to me, I was impressed at the application of lean and agile methodologies in relation to UX.Read more

Published 4 months ago by James Beswick

Not a bad concept but I fear it doesn't work very well ...

Not a bad concept but I fear it doesn't work very well for most industries. I have been on projects that have tried this methodology but it ends up creating more stress and...Read more

Published 4 months ago by Amy

Fantastic resource; easy to understand even for largely non-technical folks, concise and well written, two thumbs up!

I recently had the opportunity to read this fantastic resource. My role in my organization is around strategic planning for both business and IT, but I frequently work with...Read more

Published 6 months ago by 80 Shades

Quick, clean, to the point. Practicing what he's preaching Gethelf does a great job.

I only mention my job title b/c it's relevant w/ respect to this review - I'm the Director of Data science at the nation's largest credit insurance company.Read more

Published 6 months ago by Guillermo Jorge

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