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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters 2nd ed. Edition

4.1 out of 5 stars 112 ratings
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Purchase options and add-ons

Includes new chapters and a "What have we learned?" analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

Read more
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  1. ISBN-10
    1590597214
  2. ISBN-13
    978-1590597217
  3. Edition
    2nd ed.
  4. Publication date
    September 26, 2006
  5. Language
    English
  6. Dimensions
    5.98 x 0.93 x 9.02 inches
  7. Print length
    412 pages
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