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Brendan Brazier

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The Thrive Diet: The Whole Food Way to Lose Weight, Reduce Stress, and Stay Healthy for Life Hardcover – December 17, 2007

by Brendan Brazier (Author)

4.4 578 ratings

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Thrive, 10th Anniversary Edition
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The Thrive Diet is a long-term eating plan that will help you develop a lean body, sharp mind, and everlasting energy, whether you're a professional athlete or simply looking to boost your physical and mental health. One of the few professional athletes on an entirely plant-based diet, Brendan Brazier researched and developed this easy-to-follow program to enhance his performance as an elite endurance athlete.Brazier clearly describes why it's easier for the body to utilize nutrient-rich foods in their natural state than refined, processed foods and how to choose nutritionally-efficient, stress-busting whole foods to maximize energy and health. And because plant-based foods are more environmentally friendly to produce, you'll also help the planet while improving your personal health. The Thrive Diet features a 12-week whole foods meal plan, over 100 easy-to-make recipes with raw food options that are free of dairy, gluten, soy, wheat, corn, refined sugar, including exercise-specific recipes for pre-workout snacks, energy gels, sport drinks, and recovery foods, and an easy-to-follow exercise plan that compliments the Thrive Diet program. With The Thrive Diet , you can lower body fat and increase muscle tone; diminish visible signs of aging; increase energy and mental clarity; sleep better and more restfully; experience better moods; build a stronger immune system; lower cholesterol; and eliminate junk-food cravings.

Print length

320 pages
Language

English
Publisher

Da Capo Lifelong Books
Publication date

December 17, 2007
Dimensions

6.5 x 1 x 9.25 inches
ISBN-10

1600940609
ISBN-13

978-1600940606
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Thrive Energy Cookbook: 150 Plant-Based Whole Food Recipes
Brendan Brazier

Paperback
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Editorial Reviews

Review

"The Thrive Diet is a life-changing book! The nutrition approach that Brendan lays out for you is amazing in its own right, but he has backed it all with powerful facts. If you want to reduce stress, feel great, eat well, and attain your healthiest you ever, get this book." -- Jon Hinds, founder/owner of Monkey Bar Gymnasium, former NBA Strength Coach, advisor to MLB and NFL teams, and Hollywood trainer

"The Thrive Diet is an authoritative guide to outstanding performance, not just in top-level athletics, but in day-to-day life. Written by one of the world's leading authorities on nutrition for professional athletes, it brings sports enthusiasts to their peak and helps everyone--athlete or not--to recover from stress and feel their best." -- Neal D. Barnard, MD, president, Physician's Committee for Responsible Medicine

"The Thrive Diet is an inspiring read not just for athletes but for anyone looking for more energy, vibrancy and just to feel and even look better. Brendan legitimizes this way of living with easy to understand research, common sense and most importantly through his own trial and error. This is a great book!" -- Sarma Melngailis, cofounder of Pure Food and Wine restaurant and coauthor of Raw Food Real World

"The Thrive Diet is packed with invaluable information that can assist anyone at any level." -- Bruny Surin, third-fastest human ever, Olympic gold medalist--4 x 100 meter relay, Atlanta 1996

"Brendan Brazier tells a very important story, one that is vital for the thousands, even millions, of individuals who train for athletics only to unnecessarily harm their body and therefore performance through poor nutrition. The Thrive Diet is a must read." -- T. Colin Campbell, Ph.D., author of the bestselling The China Study

"Brendan's knowledge is second to none. I read The Thrive Diet and was enthralled that, after reading so many books and meeting with so many experts, Brendan was able to explain his thoughts on nutrition in such a clear and insightful way. I only hope my competition doesn't read this book until after I'm done competing." -- Simon Whitfield, Olympic gold medalist--triathlon, Sydney 2000

"Ironman triathlete Brazier is proof that you can compete as a vegan; his `whole foods' diet uses more parts of the plant than processed, refined foods. As a result, it is more nutritious and more fibrous, which is good for digestion and filling one up with fewer calories. Plant foods are also ecologically sound because animal processing increases methane production and uses existing plant resources inefficiently. To boot, some studies have shown that a vegan diet reduces inflammation in arthritis and fibromyalgia, as well as high blood sugar and high blood pressure. The extremely vigorous exercise plan can be toned down for the rest of us. Ideal for dieters who want to reduce their carbon footprint and get healthy at the same time." -- Library Journal, starred review

"Like the nutrient-rich whole foods he advocates, Brendan Brazier's The Thrive Diet is filled with powerful information that will forever change the way you address life's daily speed bumps. Whether professional athlete or weekend jogger, if you are serious about improving you health or athletic performance, you owe it to yourself to listen carefully to Brazier's advice." -- Joseph Connelly, founder and publisher, VegNews magazine

"Quite simply, The Thrive Diet is the most comprehensive nutrition and lifestyle program we've ever seen. In addition, and completely unique to a `diet' book, The Thrive Diet is an ecological sensible one." -- The G Living Network, gliving.com

"[Brazier's] simple, easy-to-swallow book is guaranteed to be stress-free." -- VegNews magazine

About the Author

Brendan Brazier is a professional Ironman triathlete and creator of VEGA, an award-winning whole food plant-based nutritional product line that's available in natural and health food outlets. The 2003 and 2006 Canadian 50km Ultra Marathon Champion, he is a renowned speaker and sought-after presenter throughout North America. Brazier testified in 2006 before the United States Congress about the significant social and economic benefits that can be achieved by improving personal health through better diet. In 2007 he was named one of The 25 Most Fascinating Vegetarians by VegNews Magazine . He lives in Vancouver, Canada.

Product details

Publisher ‏ : ‎ Da Capo Lifelong Books; 1st Da Capo Press Ed edition (December 17, 2007)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 1600940609
ISBN-13 ‏ : ‎ 978-1600940606
Item Weight ‏ : ‎ 1.1 pounds
Dimensions ‏ : ‎ 6.5 x 1 x 9.25 inches

Best Sellers Rank: #325,706 in Books (See Top 100 in Books)
- #149 in Vegetarian Diets (Books)
- #156 in Whole Foods Diets
- #2,130 in Other Diet Books

Customer Reviews:
4.4 578 ratings

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Brendan Brazier

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Brendan is the formulator and cofounder of Vega, bestselling author of the Thrive book series, creator and host of the Thrive Forward web series, and editor in chief of Thrive magazine. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and therefore works with several NHL, NFL, MLB, UFC, and Olympic athletes. Brendan now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.

Customer reviews

578 global ratings

How customer reviews and ratings work

Customers say

Customers find the information in the book beneficial and priceless. They say the recipes are reasonable, simple to make, and clear. Readers describe the book as easy to read, understand, and enjoyable. They mention it's about healthy eating, approaches to nutrition, and energy. Additionally, they find the book interesting, provoking, and satisfying.

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Information quality Recipes Ease of reading Readability Health Interest Taste Value for money

170 customers mention "Information quality"166 positive4 negative

Customers find the information in the book factual, beneficial, and priceless. They say it's a great resource for anyone interested in learning about vegan nutrition. Readers also mention the book offers serious how-tos and is comprehensive.

"...I also believe it's very factual as he reiterates a lot of nutritional information that I've seen in other reliable sources...." Read more

"...The last reason I give this book five stars is for the tone. There is a lot of science, but what I really like is that Brendan Brazier is not an..." Read more

"...advocates is more of a meal plan, one that contains an extremely high nutritional value and fulfills all nutritional needs...." Read more

"...The foods suggested are very nutritious and you'll be eating six times every day...." Read more

92 customers mention "Recipes"81 positive11 negative

Customers find the recipes in the book reasonable, simple to make, and easy to read. They appreciate the clear explanations of how whole foods give the body exactly what it needs. Readers also mention that the book has great dishes and snacks. In addition, they say the author has lots of tips and tricks they would never have thought of. Overall, customers describe the book as a great overview and detailed guide for ramping up their healthy lifestyle.

"...This is primarily because of the awesome recipes he includes... I have yet to try the Thrive diet though, as honestly it takes a lot of work to..." Read more

"...The cool thing is that the recipes are so awesome you will be happy to make them a big part of your life." Read more

"...I never knew this! The recipes are easy to make, a huge plus because I'm very busy. They're also delicious...." Read more

"...This is so simple to understand after Brandon's well researched information. He explains it in a way that it really sinks in...." Read more

52 customers mention "Ease of reading"39 positive13 negative

Customers find the book easy to read and understand. They say it's written in a unique and engaging way. Readers mention the book makes a lot of sense and is a detailed guide for ramping up your healthy lifestyle.

"...Cons:- Easy to understand. This is kind of an unfair con, but I have a lot of friends that actually care about this...." Read more

"...This book, however, is very professionally written. My kid loves the food too. A huge plus. Can't say enough good about it." Read more

"...I loved it immediately; it made so much sense and really helped fill in the gaps of some issues I was having in my nutrition/workout routine...." Read more

"...2. It's very time consuming to make the dishes. I do the recovery drink and only have a little while to get into making the protein drink...." Read more

43 customers mention "Readability"37 positive6 negative

Customers find the book great, easy to read, and well-informed. They say it has good chapters explaining different foods. Readers also mention the science behind all of it is very well done.

"...I can't believe how much energy this food gives me and how satisfying it is...." Read more

"...with the science in this book, which is a shame because the end product is so good...." Read more

"...I highly recommend the book! It is fun to read, fascinating, and truly can change your life...." Read more

"...His passion for healthy vegan diet is amazing. The book is very easy to read and gives clear explanations of how whole foods give the body exactly..." Read more

39 customers mention "Health"39 positive0 negative

Customers find the book about healthy eating insightful and provides approaches to nutrition and energy. They say it's an excellent book on vegan health and fitness, saying it has changed the way they eat. Readers also mention the raw bar recipes are great for fast nutrition on the go.

"...The other reason I give it five stars is how the food makes me feel. I'm a pretty active guy: 5'11" 190 lbs. weight lifter, martial artist...." Read more

"...This is a wonderful book! It just makes so much sense. Poor nutrition and nutritionally devoid foods cause stress to the body...." Read more

"...Agave nectar is very, very tasty, but also very, very sugary...." Read more

"...I feel healthy. As soon as I'm done with my workout I eat about 5-7 dates and a bunch of water on my way home. I then make a recovery drink. *..." Read more

16 customers mention "Interest"13 positive3 negative

Customers find the book interesting, provoking, and inspiring. They say it's an informational collection of anecdotes, facts, and recipes. Readers also mention it's not too preachy and informative.

"...Pros:- Great concepts. I also believe it's very factual as he reiterates a lot of nutritional information that I've seen in other reliable..." Read more

"...These are by far the most easy, delicious and satisfying raw (or mostly raw) foods I've tried...." Read more

"...but all of it is interesting...." Read more

"...I highly recommend the book! It is fun to read, fascinating, and truly can change your life...." Read more

27 customers mention "Taste"18 positive9 negative

Customers have mixed opinions about the taste of the recipes. Some mention they're tasty, while others say they don't taste great and are complete mush. Readers also mention that raw foods are harder to digest and agave nectar is not very good for them.

"...These are by far the most easy, delicious and satisfying raw (or mostly raw) foods I've tried...." Read more

"...They're also delicious. I really like that you can eat larger portions than what's suggested without having to worry about excessive weight gain...." Read more

"...Some of the bars tasted okay, not great. But some of the recipes tasted downright awful...." Read more

"...One criticism is that although most of the recipies taste good, some dont...." Read more

12 customers mention "Value for money"6 positive6 negative

Customers have mixed opinions about the value for money of the book. Some mention it's worth the price, while others say the recipes are complex and expensive.

"...food processor and blender, I have found that my monthly food bills have dropped since...." Read more

"...But here are my problems: 1. The base ingredients are rather expensive...." Read more

"...This book is definitely worth it's money just for the recipes alone...." Read more

"...The downside is that this program is a lot of work and is expensive...." Read more

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jdw

Borrowed from a Friend, but Ended Up Purchasing One too

Reviewed in the United States on January 3, 2014

Verified Purchase

A friend who does marathons / triathlons started her vegan diet last year and recommended this book to me. I loved it SOO much that I ended up just buying my own copy after finishing hers. This is primarily because of the awesome recipes he includes... I have yet to try the Thrive diet though, as honestly it takes a lot of work to familiarize myself with the ingredients, and make the food. However, the recipes don't take too long to prepare once you understand how to navigate yourself around the raw foods. I mean, there's really not a lot of cooking time.

Pros:
- Great concepts. I also believe it's very factual as he reiterates a lot of nutritional information that I've seen in other reliable sources. Opened my eyes to the value of nutrition and also how my body reacts to the foods that we intake. I really enjoyed some of the examples which I still repeat to others all the time.
- Easy to read and understand. This could be pro and con, in which you'll also read below. It was very easy to take in, and was a nice overview (in my opinion) of all the different superfoods you can have.
- Great recipes. I've tried a couple of them now, and was surprised at how easy they were to prepare. I've been really sick of buying all my raw vegan foods for lots of money, so it was nice to be able to finally make them myself. The only downside is that they require a LOT of ingredients that can be hard to find if you're in the middle of nowhere. However, I also found that once I familiarized myself with the ingredients, I felt more comfortable using them and was able to get creative with my own foods. Finally, I also like how he gives a general overview of how to cook the foods, and then apply them to all the ingredients. So you don't have to read the details of each recipe on how to prepare, and execute (which can be tedious and annoying).

Cons:
- Easy to understand. This is kind of an unfair con, but I have a lot of friends that actually care about this. If you're anal about the eloquence of writing and wit (i.e. you read The New Yorker / The Economist), then you may not enjoy this read. But for me it was fine and got the message across.
- This is a gripe I had, which I felt the book was too short! A lot of the superfoods, he did a REALLY quick and brief overview. I wish he had talked more about certain foods that I was interested in, but I guess I could just Google them; which I ended up doing later on.
- Too many ingredients! I already talked about this earlier. This may be a good thing... But the reason why I haven't started the Thrive diet yet is because I haven't gotten around to making his first cereal recipe.. which consists of a lot of ingredients I don't readily have at home. That doesn't even include lunch & dinner, which require all these other ingredients that I also don't have! Buying all of them and starting really would take a lot of work (and MONEY). Plus, I live in So Cal, and even I'm having difficulty finding some of the ingredients.

6 people found this helpful

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Manjushri

AMAZING Energy Recipes

Reviewed in the United States on August 6, 2011

Verified Purchase

I'll start by being honest: I skimmed most of the "science" chapters. I'm sure it's very nice, but it basically seems to be agreeing with what most nutrition books in the last 10 years have said: we should be eating a lot of whole plant foods.

The main reason I give it 5 stars is because the recipes are FREAKING AMAZING. These are by far the most easy, delicious and satisfying raw (or mostly raw) foods I've tried. The energy bars and burgers are awesome, I LOVE the smoothies, and the apple cereal is the best breakfast cereal I've ever had. I haven't gotten around to trying the pizzas or pancakes yet, as they seem a little more labor intensive, but I have high hopes.

The other reason I give it five stars is how the food makes me feel. I'm a pretty active guy: 5'11" 190 lbs. weight lifter, martial artist. I can't believe how much energy this food gives me and how satisfying it is. I have been eating food from the thrive book from breakfast until dinner time for the last week or so and feel really awesome. I have even given up coffee without planning to because I feel so awake in the morning.

The last reason I give this book five stars is for the tone. There is a lot of science, but what I really like is that Brendan Brazier is not an extremest. This book is mostly raw, but Brazier never goes on some rant about how cooked food is the root of all evil like some other raw books do. He gives raw options, but also says you can cook your quinoa or lightly fry your burgers, etc. Also, he seems to offer ideas and rules of thumb, rather than expecting perfection.

My recommendation for anyone reading this book is make it fit your life; take from it what is helpful to you. The cool thing is that the recipes are so awesome you will be happy to make them a big part of your life.

7 people found this helpful

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jrtcppv

Nutrition at the cost of flavor and at a high price

Reviewed in the United States on March 26, 2011

Verified Purchase

This book is really more than just a collection of recipes. What Brazier advocates is more of a meal plan, one that contains an extremely high nutritional value and fulfills all nutritional needs. If you eat this and only this diet for your whole life, I do believe you may extend your life by a decade or two. The notion that this diet will enhance your performance in sports is an open question. The author's justification for this diet in the context of sports is based mostly on his own personal experiences in his triathlon career, and while I'm sure it works very well for the author in endurance sports, someone like me who hits the gym 3 days a week and does interval training at the track (basically all anaerobic activities) may not benefit as much, if at all. If anything I'd say I felt a bit lethargic in the weight room after following this diet for about a month. Maybe I didn't follow it for long enough. I can say I did get pretty slim and lean though.

The main reason that I had to give up on a highly disciplined following of this meal plan is I just could not stand the taste of it anymore. I think I was bordering on depression shoving those bland (yet filling) "pizzas" into my mouth every day after eating a nut/bean/veggie filled salad at work and thrive diet bars in the morning. Some of the bars tasted okay, not great. But some of the recipes tasted downright awful. One of the "soups" I actually had to hold my nose and drink down like it was medicine. I dared not throw it away since the hemp seeds needed to make it were so expensive. I nearly felt sick after drinking one of the smoothies (my wife and I dubbed it the "pipe sludge smoothie").

In spite of that, I give the book four stars because I think the author accomplishes what he sets out to do: provide the healthiest possible meal plan at all costs. Even if, like me, you can't follow the meal plan closely, I think reading this book and trying out some of the recipes will give you some valuable ideas that can be applied to whatever meal plan you ultimately follow.

3 people found this helpful

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Top reviews from other countries

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Client Amazon

Good guide

Reviewed in France on November 9, 2017

Verified Purchase

Very complete book with nutrition data and practice advice. A must read if you want to optimize your practice in sports.

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F.M.

Definitv das beste Buch zum Thema Ernährung, dass ich je gelesen habe!

Reviewed in Germany on January 22, 2016

Verified Purchase

Brendans Konzept für maximale Leistungsfähigkeit und Wohlbefinden übertrifft eigentlich alles, was ich hier überhaupt schreiben könnte. Ich finde sein Konzept überaus schlüssig und logisch und auch sehr wichtig!

Sein Wissen, das in diesem Buch vermittelt wird, trägt enorm dazu bei mein Leben zu gestalten und zu Leben in der Form, dass für mich die Ernährung mit zu einem Schlüsselelement geworden ist für ein nach meinen Vorstellungen glückliches Leben.
Maximale Leistung abzurufen, die Stressresistenz zu steigern, Ruhephasen genießen, ....sicher sind viele Faktoren für ein glückliches Leben wichtig, die Ernährung und damit verbundenen Aspekte sind ein Teil davon, nicht alles. Aber ein sehr wichtiger Teil dafür. Wenn das Auto nicht mit Spritt gefüllt wird sondern mit...keine Ahnung, Apfelsaft...wie kann ich dann erwarten, dass ich vorwärts komme mit dem Auto und alle PS auf die Straße bekomme? Wie kann ich erwarten, dass die Wartung möglichst kostenschonend bleibt und die Wartungsintervalle möglichst lange sind bis irgendwann der Motor kaputt geht nach etlichen hundertrausend KM, wenn ich meinem Motor nicht den richtigen und besten Treibstoff zuführe?

Ich finde den Vergleich sehr treffend, einfach als Denkanstoß für jeden. Beim Spritt haben wir kapiert dass das Auto nur mit dem richtigen Spritt gescheit funktioniert und läuft und alle PS auf die Straße bringt...bei der Ernährung ist das Ganze noch ausbaufähig...hier danke ich den Menschen, die sich auf machen, ausprobieren, damit beschäftigen und das Wissen weiter geben. Dazu gehört Brendan für mich im großen Maße!

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Cranberry

It's a must read for anyone thinking of healthy lifestyle ...

Reviewed in the United Kingdom on July 8, 2015

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It's a must read for anyone thinking of healthy lifestyle and healthy diet. You don't have to be a professional athlete to find this book relevant.
I am a fitness instructor and this book helped me to understand what fuel I need to run my body at certain level of performance without relying on chemically boosted stimulants or synthetic supplements. By implementing some of the Brendan's knowledge I've already seen benefits and my energy level is much higher than before. I've improved my sleeping patterns and understanding what is going on inside my body when I'm stressed or undernourished made me thinking twice what I eat now. It's becoming my bible even if I am not a vegan myself.

Alex

Must read per vegani, atleti e non

Reviewed in Italy on May 9, 2014

Verified Purchase

Contiene informazioni utili a comprendere quanto stress può essere causato da una cattiva alimentazione e promuove una alimentazione basata su cibi integrali e freschi. Ho provato personalmente qualche ricetta anche se non seguo alla lettera il suo piano e le trovo buone e digeribili. Mi riferisco soprattutto a quelle pre, durante e post allenamento che l'autore avrà avuto modo di sperimentare massicciamente.
E' stato prezioso per aiutarmi a recuperare meglio le sedute di allenamento aumentando così il carico di lavoro, lo consiglio a tutti quegli sportivi che si sentono spesso stanchi e spossati, che vorrebbero allenarsi più spesso e in maniera più efficace. Certo è che abbandonare i prodotti animali per molti può essere visto come un sacrificio estremo, ma non è così difficile se si è motivati.

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J

Great book whether you are an athlete or just looking to get more from life

Reviewed in the United Kingdom on January 15, 2019

Verified Purchase

I loved this book, it opened my eyes to a new way of thinking about veganism and nutrition. I'm not following it rigidly or using the recipes too much but some of the concepts have improved the way I think about life - e.g. looking at things in terms of stressors and considering how to remove negative stressors from my daily routine (including certain foods)

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