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Narconomics: How to Run a Drug Cartel Hardcover – February 23, 2016

4.5 out of 5 stars 2,164 ratings

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What drug lords learned from big business

How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.
     And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work—and stop throwing away 100 billion a year in a futile effort to win the “war” against this global, highly organized business.
     Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers.
     The cast of characters includes “Bin Laden,” the Bolivian coca guide; “Old Lin,” the Salvadoran gang leader; “Starboy,” the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility.
More than just an investigation of how drug cartels do business,
Narconomics is also a blueprint for how to defeat them.

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From the Publisher

Blurb from the Wall Street Journal for Narconomics

Blurb from Misha Glenny from the New York Times Book Review for Narconomics

Blurb from Reuters for Narconomics

Editorial Reviews

Amazon.com Review

An Amazon Best Book of February 2016: Chances are when you hear someone talking about the drug trade what comes to mind is an image from T.V. or the movies—seedy dealers, million-dollar busts, films like Traffic and shows like The Wire. In Narconomics, author Tom Wainwright looks at the drug business as…a business. And it’s fascinating. We already know how internet shopping has changed the way people buy and sell goods, but in the course of his research Wainwright learned that all manner of illegal drugs are increasingly being bought and sold online, too. Interesting, right? Just wait until you read how customer service and product quality have been impacted by this change… And this is just one of the many ways in which an economist’s view paints a very different picture than the one we’re used to seeing. Wainwright’s fresh look at a decades-old problem shows not only how the narcotics industry is run, but also how the “war on drugs” could be more effective if law enforcement started thinking about the drug business as just another corporate jungle. --Seira Wilson

Review

“Narconomics is the book that Sean Penn wanted to write. Tom Wainwright may not have interviewed Joaquin “El Chapo” Guzman, but he did talk to drug kingpins every bit as ruthless and intimidating in writing this book…[and] he makes a convincing case…[Narconomics] presents an incisive look into a worldwide problem. Few Americans have escaped the corrosive influence of the drug trade on a family member or friend; this book explains the magnitude of the problem.”—The Washington Times

“Tom Wainwright of the
Economist brings a fine and balanced analytical mind to some very good research…”—Minneapolis Star Tribune

“
Narconomics: How to Run a Drug Cartel could not have come at a more pertinent time…The Economist's former Mexico City correspondent offers some needed context to the region wide debate over drug policy.”—Americas Quarterly

“[Wainwright's] book is courageous on several levels… [he] challenges everyone at once—the dealers, the drug czars, and the bystanders in between. A daring work of investigative journalism and a well-reasoned argument for smarter drug policies.”—
Kirkus Reviews

“[Tom Wainwright] brings a fine and balanced analytical mind to some very good research…By looking at the drug trade as a business, Wainwright is able to reveal much about why it wreaks such havoc in Central and South America. Wainwright show[s] how drug violence is not so much senseless but the devastating result of economic calculations taken to their brutal extreme. [His] conclusion is titled 'Why Economists Make the Best Police Officers.' It is one of the pithiest and most persuasive arguments for drug law reform I have ever read.”—
Misha Glenny, New York Times Sunday Book Review

“A lively and engaging book, informed by both dogged reporting and gleanings from academic research...”—
Wall Street Journal

"A cracking read."—
Reuters

"One of the most exciting business books of the last few years."—
Management Today

"Tom Wainwright has powerfully argued in favor of legalizing drugs. He says that the policies aimed at stifling the drug trade seem to be misdirected and have failed... a controversial but well-argued book... a must-read for everyone interested in solving the drug issue. Wainwright makes a lot of sense at a time when the world seems helpless against drug traffickers."—
The Washington Book Review

Product details

  • Publisher ‏ : ‎ PublicAffairs; First Edition (February 23, 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1610395832
  • ISBN-13 ‏ : ‎ 978-1610395830
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.13 x 9.63 inches
  • Customer Reviews:
    4.5 out of 5 stars 2,164 ratings

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4.5 out of 5 stars
2,164 global ratings

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Customers say

Customers find the book provides great analysis of drug cartel business and appreciate its well-researched content. Moreover, the writing style receives positive feedback for being extremely well written and easy to read, while the storytelling combines narrative with data effectively. However, opinions about value for money are mixed, with some customers finding it worth their time and money while others consider it not worth their time.

AI-generated from the text of customer reviews

92 customers mention "Insight"88 positive4 negative

Customers find the book provides valuable insights into the drug cartel business, being well-researched and filled with facts.

"...background in economics, politics and philosophy, which makes for clear analysis and a creative approach to figuring out the realities of the..." Read more

"...However, in the end, the author does a great job advancing our understanding the War on Drugs and why governments are losing." Read more

"British journalist Tom Wainwright’s masterful overview of the modern drug trade, its key players, and significant trends is a fascinating read for..." Read more

"...A lot of them I drop after chapter 2 and move on. NARCONOMICS was fantastic - really interesting and enjoyable...." Read more

85 customers mention "Readability"85 positive0 negative

Customers find the book interesting and fun to read, with one customer noting it's particularly suitable for Criminal Justice/Criminology students.

"...The book is also leavened with lively anecdotes and colourful characters...." Read more

"...A solid and engaging book, broken out into digestible chapters that focus on different components of the drug trade - production, HR, the impact of..." Read more

"...NARCONOMICS was fantastic - really interesting and enjoyable. It was my go-to summer audiobook! The narrator was excellent, by the way...." Read more

"...And Chapter 7: Innovating Ahead of the Law -- favorite chapter in the book highlighting the regulatory experiment in New Zealand...." Read more

29 customers mention "Writing style"27 positive2 negative

Customers praise the writing style of the book, finding it extremely well written and easy to read, with one customer noting it is written from a business perspective.

"...It was my go-to summer audiobook! The narrator was excellent, by the way. And I literally had some laugh out loud moments...." Read more

"...or the drugs themselves...Narconomics is a fun and easy read from what seems to be a reliable source who saw the Narco landscape..." Read more

"...Very engaging, well written, and has pictures too." Read more

"...This extremely well written and researched book gives me a set of arguments to present to our state representatives...." Read more

13 customers mention "Storytelling"13 positive0 negative

Customers enjoy the storytelling of the book, appreciating its nice combination of narrative and data, with one customer noting its unique detailing of illegal activities.

"...Very engaging, well written, and has pictures too." Read more

"...The writing style is clear and thoughtful." Read more

"...Nothing particularly new or original, but vividly illustrated through detailed stories mainly about the Americas." Read more

"Great read that incorporates narrative story-telling with business concepts, economics and public policy to see the drug trade from a different..." Read more

11 customers mention "Value for money"6 positive5 negative

Customers have mixed opinions about the book's value for money, with some finding it worth their time and money for its economical overview and great recommendations, while others find it boring and too superficial.

"...While a lot of the ideas expressed in this book are worth a try, it would taking politicians with an open mind to try some of these solutions...." Read more

"...Too superficial, merely descriptive (though the descriptions are interesting), too little analysis, not much in the way of conclusions..." Read more

"Very informative and great recommendations on how to wage a more effective "War on Drugs" - I.E don't do it" Read more

"I failed to finish reading this book. Quite boring." Read more

Solid Book But You Won't Launch A Drug Cartel Anytime Soon
4 out of 5 stars
Solid Book But You Won't Launch A Drug Cartel Anytime Soon
An enjoyable read and I learned a few concepts along the way. The author leverages both Microeconomics 101 and Macroeconomics 101 to illustrate how a cartel can mimic the operational efficiencies of a publicly traded company on the S&P 500. Page 208 describes in detail how the cartel create heroin in the mountains of the Sierra Madre. And Chapter 7: Innovating Ahead of the Law -- favorite chapter in the book highlighting the regulatory experiment in New Zealand. I do recommend reading the Conclusion (Why Economist Make the Best Police Officers) on Page 239 *first* before reading Chapter 1 and onward.
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Top reviews from the United States

  • Reviewed in the United States on June 1, 2017
    Nearly every book about the drug trade suffers from one fundamental flaw: guesstimates about the financial and other figures related to drug trafficking. This is so even when academics pretend they are relying on solid data while actually making an ideological case about drugs (or America). But 34-year-old journalist Tom Wainwright, the Britain editor of the Economist and the magazine’s former correspondent for Mexico and Central America and the Caribbean, has a university background in economics, politics and philosophy, which makes for clear analysis and a creative approach to figuring out the realities of the underworld.

    As one example of how the value drug seizures are falsely estimated by officials, Wainwright cites a Mexico City marijuana haul which US newspapers reported was worth over half-a-billion US dollars. The actual value, says Wainwright, was probably more like US$10 million. That’s because all drugs have to be processed before being sold, so using the street value for crops destroyed, Wainwright points out, is like estimating the value of a steer based on the cost of a steak in a restaurant.

    Throughout the book’s ten chapters, Wainwright applies economic concepts like monopolies and labour supply to show how the drug trade works. He deals not only with staples like marijuana and cocaine, but also designer drugs created in laboratories and discusses how the Internet has affected the trade in illegal narcotics.

    Applying business models, Wainwright explains that “Cartels play a role more like that of large supermarkets, buying produce from farmers, processing and packaging it, then selling it to consumers.”

    The book is also leavened with lively anecdotes and colourful characters. Wainwright writes that “Straightforward ineptitude is frequently the cause of drug traffickers’ downfall, according to the Home Office researchers, who noted that the ‘soap opera lifestyles’ of dealers and their associates were often what caused them to be caught,” In one such case, a courier who had to hand over $US500,000 in cash decided to put the bills on a bed and have sex with his 17-year-old outside woman, taking selfies while doing so. When the girlfriend showed the pics to the driver’s wife, the wife became so enraged that she tipped off the police about him.

    Much of the book is devoted to showing why existing anti-trafficking polices aren’t working. For instance, Wainwright explains that
    destroying crops doesn’t raise the prices that wholesale farmers charge to cartels, because the armed groups that control the cocaine trade in Colombia act as monopsonies. That means that one group has a monopoly in specific regions, like cable companies in Trinidad and Tobago until recently. All that destroying crops does is make poor farmers poorer, says Wainwright, while the cartels’ profits remain the same.

    Moreover, he cites figures showing that, from coca leaf to cocaine powder, the mark-up is more than 30,000 percent. Put another way, even if destroying crops tripled the farmer’s price, the retail price in the United States would rise less than one percent.

    “This does not seem like a good return on the billions of dollars invested in disrupting the supply of leaves in the Andes,” Wainwright dryly remarks.

    The final chapter is titled, with seeming egoism, “Why Economists Make the Best Police Officers.” But Wainwright’s book proves his core point as to why an economics approach rather than an ideological one will do most to reduce the ill effects of drug trafficking.
    6 people found this helpful
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  • Reviewed in the United States on February 16, 2022
    Very interesting insight into how drug cartels operate. It turns out that they are a lot more rational than many of the policies our governments employ to combat them! The only detractor is that the author writes from an organizational point of view. In other words, he's a better business analyst than economist. This becomes important when discussing some of the proposed solutions. However, in the end, the author does a great job advancing our understanding the War on Drugs and why governments are losing.
    3 people found this helpful
    Report
  • Reviewed in the United States on September 19, 2022
    British journalist Tom Wainwright’s masterful overview of the modern drug trade, its key players, and significant trends is a fascinating read for anyone interested in the how the drug trade functions at the highest level, what kinds of things it takes to run such a business, and how these organizations are keeping up with the times (through about 2015).

    A solid and engaging book, broken out into digestible chapters that focus on different components of the drug trade - production, HR, the impact of the Internet, and the looming specter of US legalization efforts - the author keeps things moving while offering insightful vignettes from the very real people involved, across the public and private sectors, albeit with relatively few insights from drug lords themselves.

    If you liked Clear and Present Danger, this’ll be right up your alley!
    2 people found this helpful
    Report
  • Reviewed in the United States on July 16, 2017
    An easy five stars! I work in strategy consulting so I download a fair number of new strategy books. A lot of them I drop after chapter 2 and move on.

    NARCONOMICS was fantastic - really interesting and enjoyable. It was my go-to summer audiobook! The narrator was excellent, by the way. And I literally had some laugh out loud moments. The author is good as Steven Johnson, by favorite current non fiction author, and that's a high standard. Readers who enjoy this book may enjoy Steven Johnson (though he writes about technology & society not business per se) and the recent book Brand Luther, taking an economist's/marketer's/business strategist's view of the Reformation.

    Here was a laugh out loud moment for me, and let me say, I am here improvising the quotation that I heard last week as audio, so it's not a literal quote. "Wainwright writes that on the Dark Net, he gets rapid customer-centric feedback from anonymous encrypted messaging. "Even when I was deliberately trying to annoy, as when I messaged an online crack pipe dealer Violent86 whether he could engrave a friend's name on a gift pipe. Within a few hours, he politely emailed back that he couldn't, but he wished me luck in finding a vender that could."
    2 people found this helpful
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  • Reviewed in the United States on June 22, 2023
    An enjoyable read and I learned a few concepts along the way. The author leverages both Microeconomics 101 and Macroeconomics 101 to illustrate how a cartel can mimic the operational efficiencies of a publicly traded company on the S&P 500.

    Page 208 describes in detail how the cartel create heroin in the mountains of the Sierra Madre.

    And Chapter 7: Innovating Ahead of the Law -- favorite chapter in the book highlighting the regulatory experiment in New Zealand.

    I do recommend reading the Conclusion (Why Economist Make the Best Police Officers) on Page 239 *first* before reading Chapter 1 and onward.
    Customer image
    4.0 out of 5 stars
    Solid Book But You Won't Launch A Drug Cartel Anytime Soon

    Reviewed in the United States on June 22, 2023
    An enjoyable read and I learned a few concepts along the way. The author leverages both Microeconomics 101 and Macroeconomics 101 to illustrate how a cartel can mimic the operational efficiencies of a publicly traded company on the S&P 500.

    Page 208 describes in detail how the cartel create heroin in the mountains of the Sierra Madre.

    And Chapter 7: Innovating Ahead of the Law -- favorite chapter in the book highlighting the regulatory experiment in New Zealand.

    I do recommend reading the Conclusion (Why Economist Make the Best Police Officers) on Page 239 *first* before reading Chapter 1 and onward.
    Images in this review
    Customer image
    2 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Brooke Sachs
    5.0 out of 5 stars interesting read
    Reviewed in Australia on February 2, 2025
    It took me a long time to get through this - I read large portions then put the book away for several months, and repeated this, such that it probably took me over a year. Nonetheless, I learnt a lot and see the drug trade in a very different light after reading this. Very well researched and super interesting.
  • Fiona Friesen
    5.0 out of 5 stars As a social science researcher with a passion for business ...
    Reviewed in Canada on March 20, 2016
    As a social science researcher with a passion for business and commuity-building, I got addicted to this book. It's a little more macro-economic than a 'business' book might typically be (granted, the title is 'Narconomics'), but the journalistic stories add plenty of detail and anecdotes that support the mega themes. The chapters on the PR and 'CSR' of cartels were particularly intriguing and the author's global experience adds a contextual understanding of how the business of drug culture unfolds regionally. It was refreshing to read a book on business with a new cast of characters and without corporate cliches.
  • Marcelo
    5.0 out of 5 stars Livro fantástico
    Reviewed in Brazil on May 18, 2020
    Entrega rápida e bem embalada.
    Quanto ao livro, conteúdo sensacional. A análise investigativa e as comparações do tráfico com práticas de indústrias é muito interessante e gera reflexões.
    Recomendo para qualquer um que tem interesse em políticas públicas, econômica ou até mesmo jornalismo investigativo.
    Report
  • Client d'Amazon
    5.0 out of 5 stars Un livre magnifique sur l'économie de la drogue
    Reviewed in France on September 15, 2017
    Dans ce livre Tom Wainwright réussi à tirer le sujet du trafic de drogue des questions éthiques et morales pour présenter ses tenants économiques et logistiques de manière méthodique et magistrale.
  • Umran
    5.0 out of 5 stars Absolutely fabulous read!
    Reviewed in India on March 1, 2023
    I thoroughly enjoyed the authors take on the subject. Looking at such a massive criminal business from the lens of an economist is an idea worth exploring. I think this book could be turned into a Holywood blockbuster or Netflix should def pay attention.

    Pick this up, I highly recommend it. Thank me later.