Digital List Price:	$31.84
Print List Price:	$32.00
Kindle Price:	$21.91 Save $10.09 (32%)
	includes VAT*

Promotions apply when you purchase

Deliver to your Kindle or other device

Added to

Unable to add item to List. Please try again.

Enter a promotion code or Gift Card

Share <Embed>

Kindle App Ad

Look inside this book.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by [Kim, W. Chan, Mauborgne, Renée A.]

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Kindle Edition

by W. Chan Kim (Author), Renée A. Mauborgne (Author)

214 customer reviews

See all 5 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$21.91

—

—

"Please retry"

$21.75

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Kindle Feature Spotlight

Length: 320 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

W. Chan Kim

135

Kindle Edition
50MINUTES.COM

6

Kindle Edition
$4.99
Bo Burlingham

129

Kindle Edition
$13.99
Clayton M. Christensen

131

Kindle Edition
$15.14
Roger L. Martin

60

Kindle Edition
$19.84
Al Ries

420

Kindle Edition
$12.99

Sponsored products related to this item (What's this?)

Page 1 of 1Start overPage 1 of 1

Feedback

Ray Dalio

712

Kindle Edition
$14.99
Feedback

Jeff Hyman

Not hitting your numbers? Unsatisfied employees causing a toxic environment for everyone? Recruit Rockstars gives you a process to turn things around

57

Kindle Edition
$0.99
Feedback

Jonathan Green

Do you want to take control of your finances and not spend your life in a cubicle? Want to build a profitable business automatically? Read This!

331

Kindle Edition
$9.99
Feedback

The Mindset Warrior

Looking to make your competitors irrelevant through wise business moves that discourage market entrance? Grab this summary of Blue Ocean Strat. today!

1

Kindle Edition
$0.99
Feedback

Michael Clarke

33

Kindle Edition
$3.97
Feedback

Karen Martin

14

Kindle Edition
$19.25
Feedback

Damon Zahariades

Feeling distracted? Here's the secret to razor-sharp focus!

140

Kindle Edition
$2.99

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.

Product details

File Size: 7573 KB
Print Length: 320 pages
Publisher: Harvard Business Review Press; Expanded edition (January 20, 2014)
Publication Date: January 20, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00O4CRR7Y
Text-to-Speech: Enabled

X-Ray:

Enabled

Word Wise: Enabled
Lending: Not Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #19,970 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #2 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Industrial
- #3 in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Industrial
- #4 in Books > Business & Money > Marketing & Sales > Marketing > Industrial

Would you like to tell us about a lower price?

Be the first video

Your name here

Sponsored products related to this item (What's this?)

Page 1 of 1Start overPage 1 of 1

Feedback

Rex Biberston

This is exactly what every sales rep needs to hear. Quick and to the point on each topic, with a humble overtone.

72

Kindle Edition
$2.99
Feedback

Nick Kolenda

Over 15,000 copies sold. Learn a 7-step process to influence behavior in any context — backed by academic research in cognitive psychology.

279

Kindle Edition
$4.99
Feedback

Brian Meert

Learn how to increase your sales, leads and engagement with Facebook & Instagram advertising.

123

Kindle Edition
$14.99
Feedback

Akash Karia

Your story is your best sales weapon. Discover the 23 storytelling tools you can use to craft great stories and boost your sales.

295

Kindle Edition
$3.99
Feedback

Roy Furr

Sell more with "The Hero's Journey of Story Selling," the universal story template to connect with customers and make the sale.

11

Kindle Edition
$2.99
Feedback

The Mindset Warrior

Looking to master your sales game? Want to learn how to captivate a prospect long enough to seal the sale? Grab this "Spin Selling" summary today!

Kindle Edition
$0.99
Feedback

Michael Clarke

33

Kindle Edition
$3.97

Customer reviews

4.6 out of 5 stars

Write a customer review

See all 214 customer reviews

By customer groups

Marketing & Sales fans

4.0 out of 5 stars

Advertising fans

3.2 out of 5 stars

Entrepreneurship fans

3.9 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Blue Ocean Strategy can introduce transformation in many ways

December 11, 2017

Format: HardcoverVerified Purchase

Very insightful content with the best takeaway for me being the strategy of making the competition irrelevant. Not to ignore the competition but to understand the consumers who hire a product or service to solve a problem and differentiate your product or service to avoid commoditization. There are tools to help hypothesize how your company's competencies of understanding new technologies, new materials, new channels for reaching consumers, etc. are more simply, more efficiently, less expensively changing the way consumers end-use a product or service to the extent that it expands the market to non-consumers. Much like Apple did when it introduced PC's into the home and how Amazon is leveraging the Internet as a way of changing how consumers buy products around the world.

As I read the book I would put it down often just to think about how I could use what I was learning and apply it in the classroom. This is a good read whether you are a businessman, a doctor, a teacher, a volunteer or involved in any other discipline.

8 people found this helpful9 people found this helpful

MAURICE J RUBINO

How to Run your Business and Become the Competition

April 19, 2016

Format: Kindle EditionVerified Purchase

This is a very technical book to read cover to cover, which explains the 3 star rating.However the message is clear. If you run your business attempting to price your product or device below the competition or by adding "bells and whistles" to an existing product, you will continually be looking over your shoulder to fend off your competitors. The book includes several excellent examples of companies that used the existing product or service but found a way to market these to previously untapped markets creating a space in the marketplace and become the leader in that space.

30 people found this helpful31 people found this helpful

In Pursuit of Blue Oceans on Dead Seas

October 22, 2017

Format: HardcoverVerified Purchase

The expanded edition of Blue Ocean Strategy, is metaphorical, witty, and almost Biblical in its commentary of the bloody waters of competitive Red Ocean market forces . I wish I could say my own pursuit of enlightenment led me to Chan Kim and Renee Mauborgne’s masterpiece on embracing and leveraging difference. Instead, I was referred to it by a young intrapreneur. Based on what we were attempting to achieve in entrepreneurship in our community, he strongly recommended that I read it.

I recently ordered the book and could not put it down. The stories were compelling -- both the winners and losers. While most of the expanded edition builds on the original work, the final chapters dispel misconceptions and explore the mis-steps and mistakes of early Blue Ocean strategy disciples.

As I read, I reflected on the work of developing entrepreneurial ventures in barren and sometimes depressed sub-economies in under-served communities. I reflected on the range of talent, resourcefulness, and perseverance in these communities. Why, then, don’t they have more “Blue Oceans” of uncontested market space? Or is it that our minds and souls are so numb that, as in the book’s Circus del Sol case study illustrates, we can’t envision the extra-ordinary? Are we living in self-imposed exile in a proverbial Dead Sea while the Blue Ocean waves are licking at our feet?

Just ordered the new book released in September and anxiously waiting to read and compare the books.

One person found this helpful2 people found this helpful

A Practical Framework to Help You Think Through Innovation

November 13, 2015

Format: HardcoverVerified Purchase

This book helped us to think about our industry in new ways and to formulate a plan to take our business outside of our industry to create a more thorough solution to our clients' needs—without some of the traditional trappings that don't provide value. The book gives a practical framework for thinking through innovation. I love the concept of the Blue Ocean.

Even if others follow you to your Blue Ocean, you'll still have the advantage of being first in your new space and able to operate from that position of strength. And innovation shouldn't happen just once. Dyson is the perfect example of repeated innovation, creating a Blue Ocean and then, when competitors finally all jumped on board, they innovated again and now have another product that will take their competitors a while to copy. Meanwhile, they stay first and foremost in the minds of consumers.

3 people found this helpful4 people found this helpful

Jacqueline Chang

How to win hearts and minds to successfully implement strategy

January 29, 2015

Format: HardcoverVerified Purchase

Strategy is very important in Project Management and not only as far as the initiation and planning phases but also the execution, control & monitoring phases as well. After reading the first edition in July 2011, I found the application of Blue Ocean Strategy helpful in managing the innovation pipeline of a myriad of projects related to trade and investment that I was responsible for.

Currently I work on public private partnership projects and it is refreshing to note that the expanded edition now covers an essential topic: when and how to renew blue oceans over time with emphasis on sustainability.

My favourite part about the expanded edition is that there is even more emphasis on how Blue Ocean Strategy can be applied to illuminate the human dimension of organisations, to engage people's hearts and minds in carrying out their activities. The book illustrates how to build execution into strategy and create trust among employees and other partners. I found many useful examples that other project managers can learn from, particularly in terms of how a new strategy can be implemented quickly and at low cost.

7 people found this helpful8 people found this helpful

Set up an Amazon Giveaway

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway

This item: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Set up a giveaway

What other items do customers buy after viewing this item?

Kindle Edition

Allan Dib

786

$2.99
Kindle Edition

Al Ries

420

$12.99

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Al Ries

420

Kindle Edition
$12.99
50MINUTES.COM

6

Kindle Edition
$4.99
W. Chan Kim

135

Kindle Edition
Bo Burlingham

129

Kindle Edition
$13.99
W. Cham Kim

11

Kindle Edition
$6.99
Michael E. Porter

144

Kindle Edition
$19.99

Feedback

If you need help or have a question for Customer Service, contact us.

Would you like to report poor quality or formatting in this book? Click here

Would you like to report this content as inappropriate? Click here

Do you believe that this item violates a copyright? Click here

English United States

Conditions of Use
Privacy Notice
Interest-Based Ads
© 1996-2018, Amazon.com, Inc. or its affiliates