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The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology 1st Edition, Kindle Edition
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The definitive pioneering blueprint covering the what, why and how of the blockchain.
Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications.
The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries.
Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.
Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters:
1. What is the Blockchain?
2. How Blockchain Trust Infiltrates
3. Obstacles, Challenges & Mental Blocks
4. Blockchain in Financial Services
5. Lighthouse Industries & New Intermediaries
6. Implementing Blockchain Technology
7. Decentralization as the Way Forward
The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.
- ISBN-13978-1119300311
- Edition1st
- PublisherWiley
- Publication dateApril 26, 2016
- LanguageEnglish
- File size1018 KB
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Editorial Reviews
Review
From the Back Cover
The definitive pioneering blueprint covering the what, why, and how of the blockchain
Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, potentially cutting off intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications.
"When it comes to the blockchain, William Mougayar's vision and insights are unparalleled. He takes us on a discovery journey with clarity and authority. This is a fundamental book if business leaders want to survive the blockchain's upcoming whiplash."
BRAD FELD, Managing Director, Foundry Group; best-selling author of Venture Deals
"Mougayar has written a highly authoritative book, charting new territory in our understanding of the blockchain. I strongly recommend it to executives who are leading their organizations into the future."
John Ruffolo, CEO, OMERS Ventures
"Anyone who's been close to the blockchain realizes just how profoundly this innovation could affect almost every industry. The Business Blockchain is an important book that offers practical advice and prescriptions for getting on with creating and realizing your own blockchain vision."
Chris Owen, Vice President, Enterprise Shared Platforms Blockchain, TD Bank Group
About the Author
WILLIAM MOUGAYAR is general partner at Virtual Capital Ventures, an early stage tech fund. He is on the board of directors of OB1, the OpenBazaar open source protocol that is pioneering decentralized peer-to-peer commerce; a special advisor to the Ethereum Foundation; a member of OMERS Ventures board of advisors; an advisory board member to the Coin Center; and founder of Startup Management.
William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights.
--This text refers to an alternate kindle_edition edition.Review
"When it comes to the blockchain, William Mougayar's vision and insights are unparalleled. He takes us on a discovery journey with clarity and authority. This is a fundamental book if business leaders want to survive the blockchain’s upcoming whiplash."
—Brad Feld, Managing Director, Foundry Group; best-selling author of Venture Deals
"Mougayar has written a highly authoritative book, charting new territory in our understanding of the blockchain. I strongly recommend it to executives who are leading their organizations into with the future."
—John Ruffolo, CEO, OMERS Ventures
"Anyone who's been at all close to the blockchain realizes just how profoundly this innovation could affect almost every industry. The Business Blockchain is an important book that offers practical advice and prescriptions for getting on with creating and realizing your own blockchain vision."
—Chris Owen, Vice President, Enterprise Shared Platforms - Blockchain, TD Bank Group
From the Inside Flap
The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other book before, delivering a compelling guide that summons your mind into action. William Mougayar anticipates a future that consists of thousands, if not millions, of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, trust, power, and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn't ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities and let it tackle even more ambitious issues that cross organizational, regulatory, and mental boundaries.
Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader, and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change.
Just as the Internet created new possibilities that we didn't foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible.
--This text refers to an alternate kindle_edition edition.Product details
- ASIN : B01EIGP8HG
- Publisher : Wiley; 1st edition (April 26, 2016)
- Publication date : April 26, 2016
- Language : English
- File size : 1018 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Sticky notes : On Kindle Scribe
- Print length : 196 pages
- Best Sellers Rank: #961,272 in Kindle Store (See Top 100 in Kindle Store)
- #117 in Financial Services
- #303 in Money & Monetary Policy (Kindle Store)
- #386 in Banks & Banking (Kindle Store)
- Customer Reviews:
About the author

William Mougayar is an entrepreneur, investor, blogger, mentor to startups, and advisor to large enterprises. He is an expert researcher on blockchain technologies, decentralization and peer-to-peer models.
William is General Partner at Virtual Capital Ventures, an early stage tech fund. He is on the Board of Directors of OB1, the OpenBazaar open source protocol that is pioneering decentralized peer-to-peer commerce; a Special Advisor to the Ethereum Foundation; a member of OMERS Ventures Board of Advisors; an Advisory Board member to the Coin Center and Bloq; and founder of Startup Management.
William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights.
During the Internet early years, he was the founding chairman of CommerceNet Canada, consulted to Fortune 500 companies, and authored 2 pioneering books, Opening Digital Markets (McGraw-Hill), and The Business Internet and Intranets (Harvard Business School Press).
Besides having founded 3 companies,- Engagio, Eqentia, and CYBERManagement, his corporate career included senior management positions at Hewlett-Packard, AberdeenGroup and Cognizant in sales, marketing, business process reengineering and senior analyst positions.
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And then they ask: "So what can you do with this?"
Your answer: "Everything!"
If you want to sound smarter then you are, show off to your tech friends or be fun at parties again, this book is for you!
Amazing business view and understand on what the blockchain could enable. That's what is currently missing in the community in my humble opinion and William is doing a great at summarizing what's currently happening in the community.
I would say it's an intermediate book, beginner could read but you have to be ready to stop sometimes and look up some stuff on the web.
On the bad side I kinda agree with other reviewers here: Strong beginning, weak ending. The end of the book felt like a filler to hit a certain number of pages for the book.
Would greatly recommend
Anyway, the book make you think and that it probably its best characteristic...
Luckily, before buying this book I already knew a lot about blockchain technology. This book doesn't explain blockchain technology in simple terms. If you already understand, it will grow your knowledge, but otherwise, it will probably just irritate you.
By reading this book, there are a lot of things that I learned and I solidified my understanding for the technology. However, the structure and organization of the content and chapters is extremely confusing The book is also a bit repetitive.
The authors introduction leads one to think that he had really done a lot of thinking to get to the bottom of this technology but I think he's out of his depth and is using the blockchain jargon that he can't translate into layman language as a way of thinking he knows . This ofcourse makes the reader confused . Like translating from one language to another and using the wrong words : the text become jumbled and only someone who knows the origonal understands what the translator is trying to say .
I read up to 30% of book and am pretty annoyed . And Amazon is charging top dollar , which damages my trust chain !
I'm now force to look else where . If I come back and read more and have a change of heart I'll update this review .
Another bad indication is the author quotes other writers who display confused understandings .
I recommend this book to anyone interested in beginning their research on the blockchain. This book is a great Gateway.
I also recommend you to take full advantage of all references. Research all the companies and people mentioned in the book and follow the author on twitter @wmougayar. He posts very informative material and upcoming Blockchain events.
For $20.00, this book changed my life.
Top reviews from other countries
At best this book can be described as 'evangelist prep'. I cannot begin to describe how annoyed and irritated I was by the end of this book- as an IT professional I was seeking more than arm-waving, 'big-picture' statements. I had deeper understanding of smart contracts from 20 minutes on the ethereum website.
Should the book been marketed at £1.99 I may have been less irritated.
Also, I note that pretty much all the positive reviews were from reviewers provided with a free copy of the book. Not exactly impartial feedback!
So, pretty poor really.





