Ingredients chosen wisely
Soylent Drink has been engineered to provide 20% daily nutrition for most people. Ingredients include isolated protein from soy, slow-burning carbs from beets, and all essential vitamins and minerals.
Part of a healthy lifestyle
Feeling good about what you eat isn’t an unattainable goal, but sometimes it feels like one. Soylent Drink satisfies your stomach’s hunger for immediate calories and your mind’s hunger for long-term good nutrition.
Think different
The foods of the future used to be brightly colored, and packed with salt or sugar. We’ve come a long way, and Soylent is today’s future food: nutrition engineered for function, not excess.
Describe your product in 3 words.
Convenient complete food
How did you come up with the idea for this product?
The co-founders of Soylent met while working on a pair of startups under the same roof in Sunnyvale, CA. Living off a diet of frozen corn dogs and ramen, they grew frustrated with the effort and cost associated with purchasing, preparing, and consuming food that was neither healthy nor enjoyable. Recognizing an unmet need, CEO Rob Rhinehart, alongside co-founders Matt Cauble, John Coogan, and David Renteln, developed Soylent as an experiment. The product was aptly named in homage to Harry Harrison's 1966 science fiction novel Make Room! Make Room!, which explores the impact massive population growth could have on world resources. When online audiences heard about the experiment, the story went viral, and the co-founders quickly realized that this experiment solved a problem not only for themselves but for thousands of people around the world. They turned their full attention to making Soylent and all of its later iterations and improvements available to all.
What makes your product special?
Soylent is an nutritionally-complete staple food designed to provide maximum nutrition with minimal effort. Its comprehensive makeup includes protein, carbohydrates, fats, fiber, and vitamins and minerals, including potassium, iron, and calcium. The Soylent team is continuously iterating on its formula to improve this new, engineered food staple, ranging from sourcing the most sustainable, efficient ingredients to adjusting the taste, texture, and balance of nutrients.
What has been the best part of your startup experience?
Starting a new business in an established industry has given us the opportunity to take a fresh look at its paradigms. Soylent is supported by a passionate community that embraces our mission of expanding access to quality nutrition by improving the food system through innovation.
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