PRAISE FOR INSPIRED

"It is rare to find someone like Marty who has impacted early founders, high-growth startups, and multi-billion dollar companies over decades through his product leadership. So when he decides to distill his knowledge in a book, it becomes a must read!"
―Avid Larizadeh Duggan, General Partner, GV (Google Ventures)

"If you only have one book on product management, this is the one."
―Chad Dickerson, Former CEO, Etsy

"This book was a catalyst for helping us transform how we organize and operate. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course."
―Ann Yauger, AVP Product, CarMax

"When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Marty's writing has helped me understand how product managers and product organizations really should work. I wish I'd had this book years ago."
―Jeff Patton, Agile Product Leadership Coach

"I don't know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. This is not your typical business book where you skim it in 30 minutes and wonder why it was worth $14.99. INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career."
―Kyrie Robinson, VP User Experience, Chegg

"INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. This book should be on the shelf of anyone in a product leadership position."
―Adam Wiggins, Co-Founder, Heroku

"The first edition of INSPIRED shaped my thinking as a young product manager, and I now assign it to my students to make sure they are making the right things in the right way. INSPIRED teaches you to think like Silicon Valley's smartest product managers."
―Christina Wodtke, Author, Professor, and Startup Advisor

"Product Management is the art and science of creating the products that give each company its existence. It's the core of a business. For the digital world, Marty Cagan helps you understand and master Product Management like no other. This is essential reading to remain relevant tomorrow."
―Frerk-Malte Feller, Workplace by Facebook

"When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'"
―Sarah Bernard, VP Product, Jet.com

"When Marty talks and writes about product, it becomes clear that his knowledge is based on walking the walk. He knows the difference between great technology, and great products based on great technology."
―Bjorn Carlson, Engineering Team Lead, Google Cloud Platform

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.