Enter your mobile phone or email address
By pressing "Send link," you agree to Amazon's Conditions of Use.
You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message & data rates may apply.
Design-Driven Growth: Strategy & Case Studies For Product Shapers Kindle Edition
- ASIN : B07BYX1GY8
- Publication date : April 23, 2018
- Language : English
- File size : 803 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 51 pages
- Lending : Enabled
- Best Sellers Rank: #174,709 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
The section on Simplifying Value Propositions resonated. I was most of the way through this process when I got the book, but the reminder to simplify, offering fewer, better features was helpful. I was thinking about this when creating our brand promise, and marketing content. It's not just true for features!
We build digital products and create great user experiences to provide value and capture value. Molly outlines a more nuanced way to look at conversion as the eventual outcome of small interactions and events that take place over time. This approach lets you eventually convert visitors who didn't buy on their first visit, as most don't. Building experiences that allow for these smaller, incremental engagements and conversions lets businesses capture more conversions over time. I have this chapter open as I'm building marketing content, my pricing pages, and my 'About Us' page in particular.
Creating personalized experiences is, as Molly points out, a high-cost, high-risk endeavor. She outlines a stepped approach with a personalization framework. Product people can use this to define a personalization roadmap to get organizational buy-in, with progressive delivery. This is a really smart, iterative way to take on a big initiative that's more likely to lead to success. This framework will be a key part of my product toolkit going forward.
Essentially: Start with the simplest value props, focus on incremental improvement for both the customers and the business, and cut out the extra stuff that doesn't add value. Always a good reminder to have.
Looking forward to future iterations of this book with even more techniques and strategies that I can take back to my job!