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Naoki Matcha Organic Ceremonial First Spring Blend – Authentic Japanese First Harvest Ceremonial Grade Matcha Green Tea Powder from Kagoshima, Japan (40g / 1.4oz)

4.5 4.5 out of 5 stars 5,263 ratings
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Ceremonial Grade
1.4 Ounce (Pack of 1)
Brand Naoki Matcha
Item Form Powder
Flavor Ceremonial Grade
Tea Variety Matcha
Unit Count 1.4 Ounce

About this item

  • ✓ Organic Ceremonial Grade Matcha from Japan – Our Organic First Spring Blend Matcha is what we recommend to beginners looking for a decent, all rounded organic ceremonial grade matcha that provides good value for the price.
  • ✓ Mild, Mellow Taste Without Any Bitterness – A smooth yet mellow taste with notes of raw cacao makes this an excellent blend of matcha for matcha lattes,matcha teas or usucha. It has virtually no unpleasant bitterness or astringency.
  • ✓ Organic Ceremonial Grade Matcha - Certified organic by JAS (recognised by USDA). Made from the First Harvest tea leaves from the hilly Kirishima region just outside of Kagoshima city. The tea plants are shade grown, processed into tencha at modern facilities and only ground into matcha powder right before it leaves Japan for the USA.
  • ✓ Improve Your Focus, Boost Energy Without Coffee – Greatly increase your focus and energy by drinking Naoki Matcha. Unlike the typical caffeine rush from coffee, the amino acid L-theanine in Naoki Matcha slowly releases the caffeine which helps to relax the mind and body while providing a steady boost of energy for up to 6 hours.
  • ✓ Proudly Made In Kagoshima - Uji and Kyoto may be the spiritual homes of matcha, but Kagoshima is rapidly growing as a producer of quality matcha. The volcanic soil in Kagoshima has a unique terroir and the tea estates’ there are willing to depart from tradition to create bold new tastes and flavors.
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Customer reviews

4.5 out of 5 stars
5,263 global ratings

Customers say

Customers like the taste, color, and texture of the tea. They mention it's sweet, has a beautiful vibrant green color, and nice floral notes. Some also like the bitterness and blend. However, some customers disagree on the quality, value for money, and smell.

AI-generated from the text of customer reviews

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TasteColorTextureBitternessBlendQualityValue for moneySmell
714 customers mention "Taste"599 positive115 negative

Customers like the taste of the tea. They say it's smooth and sweet. Customers also mention it's a wonderful addition to their daily routine, providing a calm energy boost without jitters.

"...The taste is rich yet not bitter at all, making a very creamy and delicious matcha latte." Read more

"...The bitterness is pleasant and doesn’t linger. I’d say it has a medium umami flavor. For a matcha on Amazon, I’m very pleased...." Read more

"...That is how it’s supposed to look like. You can tell it is such fine, quality ingredients. It’s smooth, not bitter and just overall perfection...." Read more

"...The tea is a very fine powder. The taste is pretty good, I have had better but I have had much worse. I don't find it too bitter...." Read more

199 customers mention "Color"178 positive21 negative

Customers like the color of the tea. They say it's vibrant, beautiful, and has nice floral notes.

"Naoki matcha has excellent quality, evident from its vibrant green color...." Read more

"Nishio Bloom is a well balanced matcha with nice floral notes and little to no astringency. It’s not very strong, but it is well rounded...." Read more

"...A solid matcha powder, beautiful green color. It has a slight bitter taste in milk, and mild taste and little creamy...." Read more

"...I was looking for something less expensive. Color is great, froth is very good. The tea is a very fine powder...." Read more

159 customers mention "Texture"136 positive23 negative

Customers like the texture of the tea. They mention it's smooth, silky, and doesn't clump. Some also say it foams well and is pretty froth-able.

"...The taste is rich yet not bitter at all, making a very creamy and delicious matcha latte." Read more

"...You can tell it is such fine, quality ingredients. It’s smooth, not bitter and just overall perfection...." Read more

"...As thin tea (Usucha), the bitterness stands out but it's still really cream. Less astringent, and your tongue won't be dry after drinking." Read more

"THIS!!!! It’s so smooth and sweet, I think it comes in a good size for the price as well! The blend is ceremonial and you can tell. So far so good!..." Read more

100 customers mention "Bitterness"70 positive30 negative

Customers like the bitterness of the tea. They mention it's smooth, not overly bitter, and has a good amount of earthiness.

"...The taste is rich yet not bitter at all, making a very creamy and delicious matcha latte." Read more

"...It’s not very strong, but it is well rounded. The bitterness is pleasant and doesn’t linger. I’d say it has a medium umami flavor...." Read more

"...Whenever I drank one of those, I liked it but the bitterness took a best of it. That is the only thing I did not like...." Read more

"...You can tell it is such fine, quality ingredients. It’s smooth, not bitter and just overall perfection...." Read more

89 customers mention "Blend"83 positive6 negative

Customers like the blend. They mention it's a great product, easy to use, and mixes well without sifting. Some say it blends perfectly with coconut and almond milk. It has nice floral notes and is well-balanced.

"Nishio Bloom is a well balanced matcha with nice floral notes and little to no astringency. It’s not very strong, but it is well rounded...." Read more

"...Matcha yesterday - and it is really good - I drink it iced - mixes well with cold water - very satisfied!..." Read more

"Love my morning matchas. Great blend & overall quality. Easy to use!" Read more

"...Blends perfectly with coconut and almond milk" Read more

209 customers mention "Quality"136 positive73 negative

Customers have mixed opinions about the quality of the tea. Some mention it's amazing, while others say it's not the best and has less flavor.

"Naoki matcha has excellent quality, evident from its vibrant green color...." Read more

"...There is no harmony and just sucks overall—very remniscent of Starbucks matchas just less sweet...." Read more

"...You can tell it is such fine, quality ingredients. It’s smooth, not bitter and just overall perfection...." Read more

"...I appreciate the high quality and the care that goes into sourcing this matcha...." Read more

201 customers mention "Value for money"117 positive84 negative

Customers have mixed opinions about the value for money of the tea. Some mention it's worth the price, while others say it's a little pricey and doesn't justify the quality.

"...For a matcha on Amazon, I’m very pleased. The quality is on par with the price. I’d recommend this particular blend if you are willing to pay...." Read more

"...messy- gets all over everything and is difficult to clean.... pretty expensive product to have it spilled all over the inside of the shipping..." Read more

"...I don't find it too bitter. I think this matcha is a great bang for your buck especially if you drink large quantities of matcha." Read more

"THIS!!!! It’s so smooth and sweet, I think it comes in a good size for the price as well! The blend is ceremonial and you can tell. So far so good!..." Read more

60 customers mention "Smell"41 positive19 negative

Customers have mixed opinions about the smell of the tea. Some mention it smells delicious and lovely, while others say it smells pretty bitter.

"This was delicious; will order again. It smelled rich and vegan even dry. The taste was smooth and creamy, loved it!..." Read more

"...I definitely notice a difference in smell/taste. Upon opening you can tell it’s a sweeter smell, & taste less bitter than other matchas...." Read more

"...The smell out the bag smells like fish—not the earthy scent of matcha. If this was culinary grade it’d be great! But ceremonial??..." Read more

"...This matcha smells so decadent and delicious, it tastes perfect as an iced latte." Read more

Delicious Umami, but Takes Practice
5 out of 5 stars
Delicious Umami, but Takes Practice
This matcha is absolutely delicious once you figure out what you’re doing. I’ve reduced my order on this to just a few times per year and mostly switched to Naomi’s All Purpose Culinary Grade Organic, simply because it’s CLOSE ENOUGH (but not as good as, and thus cheaper than) this Supreme matcha. Seriously, this stuff is heavenly, if a bit finicky.My method: heat 3Tbsp Dark Maple Syrup to hot-but-not-boiling in a small heatproof container, in the microwave; I put it in a small mug. Sift in 2tsp of this matcha and whisk briskly to combine; I use a frother that is turned OFF until the powder is wet before turning it on to whisk in any pockets of dry powder. Leave the hot slurry to sit for at least five minutes, up to a ten minutes. In my quart-size cup or jar, I put in ice and about 1.5 cups of whole milk. Gently mix a little milk into the matcha slurry to thin it out, making sure to get as much of the slurry off the bottom and sides of the container. Pour that matcha mixture into the milk and ice, and stir to combine. I top it off with whipped half-and-half, and enough milk to fill the quart. So good. If it’s too ‘grassy’ you probably need to adjust the heat of syrup OR just try adding less matcha (nah). Keep in mind that this high grade matcha can be easily over heated, over whisked, and/or over indulged; the learning curve is real.
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Top reviews from the United States

Gavin Linh F.
5.0 out of 5 stars Amazing Quality
Reviewed in the United States on November 2, 2024
Flavor Name: Superior BlendSize: 1.75 Ounce (Pack of 1)Verified Purchase
Naoki matcha has excellent quality, evident from its vibrant green color. The taste is rich yet not bitter at all, making a very creamy and delicious matcha latte.
Customer image
Gavin Linh F.
5.0 out of 5 stars Amazing Quality
Reviewed in the United States on November 2, 2024
Naoki matcha has excellent quality, evident from its vibrant green color. The taste is rich yet not bitter at all, making a very creamy and delicious matcha latte.
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4 people found this helpful
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Kayla G
5.0 out of 5 stars Would recommend
Reviewed in the United States on September 24, 2024
Flavor Name: Nishio BloomSize: 1.4 Ounce (Pack of 1)Verified Purchase
Nishio Bloom is a well balanced matcha with nice floral notes and little to no astringency. It’s not very strong, but it is well rounded. The bitterness is pleasant and doesn’t linger. I’d say it has a medium umami flavor. For a matcha on Amazon, I’m very pleased. The quality is on par with the price. I’d recommend this particular blend if you are willing to pay. If you like matcha lattes, this is a treat when cold whisked!
9 people found this helpful
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Courtney Tiamzon
5.0 out of 5 stars SO GOOD!!
Reviewed in the United States on October 17, 2024
Flavor Name: Superior BlendSize: 1.75 Ounce (Pack of 1)Verified Purchase
Omg I have absolutely nothing bad to say about this product. Can you see how bright green the matcha powder is?? That is how it’s supposed to look like. You can tell it is such fine, quality ingredients. It’s smooth, not bitter and just overall perfection. I made a banana cream matcha latte & it was AMAZING. I’m excited that I get to save so much money just making it from home. This is the first matcha powder I’ve tried and I’m glad it was this one. If you’re on the fence about buying this one, don’t think just buy!!!
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Courtney Tiamzon
5.0 out of 5 stars SO GOOD!!
Reviewed in the United States on October 17, 2024
Omg I have absolutely nothing bad to say about this product. Can you see how bright green the matcha powder is?? That is how it’s supposed to look like. You can tell it is such fine, quality ingredients. It’s smooth, not bitter and just overall perfection. I made a banana cream matcha latte & it was AMAZING. I’m excited that I get to save so much money just making it from home. This is the first matcha powder I’ve tried and I’m glad it was this one. If you’re on the fence about buying this one, don’t think just buy!!!
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5 people found this helpful
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Kindle Customer
4.0 out of 5 stars Good emergency matcha!
Reviewed in the United States on October 30, 2024
Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
I was out of matcha and since I'm going to Japan soon, I decided to buy Naoki to try out and to cope with my matcha crave for the time being.

A solid matcha powder, beautiful green color. It has a slight bitter taste in milk, and mild taste and little creamy. Depending on the milk you're using, the matcha flavor doesn't really stand out, and if you're using flavored syrups, you probably won't taste much matcha anymore. I used Chobani Oatmilk and the flavor stood out more than when I was using Califa Barista. I only use around 10 mil of simple syrup in my matcha since I do like to taste the tea bitterness.

As thin tea (Usucha), the bitterness stands out but it's still really cream. Less astringent, and your tongue won't be dry after drinking.
Customer image
Kindle Customer
4.0 out of 5 stars Good emergency matcha!
Reviewed in the United States on October 30, 2024
I was out of matcha and since I'm going to Japan soon, I decided to buy Naoki to try out and to cope with my matcha crave for the time being.

A solid matcha powder, beautiful green color. It has a slight bitter taste in milk, and mild taste and little creamy. Depending on the milk you're using, the matcha flavor doesn't really stand out, and if you're using flavored syrups, you probably won't taste much matcha anymore. I used Chobani Oatmilk and the flavor stood out more than when I was using Califa Barista. I only use around 10 mil of simple syrup in my matcha since I do like to taste the tea bitterness.

As thin tea (Usucha), the bitterness stands out but it's still really cream. Less astringent, and your tongue won't be dry after drinking.
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2 people found this helpful
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Clayton
5.0 out of 5 stars 5 stars for the a great bank for your buck.
Reviewed in the United States on October 6, 2024
Flavor Name: Ceremonial GradeSize: 3.5 Ounce (Pack of 1)Verified Purchase
Long time matcha drinker here. I was looking for something less expensive. Color is great, froth is very good. The tea is a very fine powder. The taste is pretty good, I have had better but I have had much worse. I don't find it too bitter. I think this matcha is a great bang for your buck especially if you drink large quantities of matcha.
2 people found this helpful
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Megan Brasher
5.0 out of 5 stars BUY IT!!
Reviewed in the United States on November 6, 2024
Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
THIS!!!! It’s so smooth and sweet, I think it comes in a good size for the price as well! The blend is ceremonial and you can tell. So far so good! It gives me energy!
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Megan Brasher
5.0 out of 5 stars BUY IT!!
Reviewed in the United States on November 6, 2024
THIS!!!! It’s so smooth and sweet, I think it comes in a good size for the price as well! The blend is ceremonial and you can tell. So far so good! It gives me energy!
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One person found this helpful
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Secret Angel
5.0 out of 5 stars Exceptional Quality and Flavor!
Reviewed in the United States on September 26, 2024
Flavor Name: Ceremonial GradeSize: 3.5 Ounce (Pack of 1)Verified Purchase
I am absolutely thrilled with Naoki Matcha Organic Ceremonial First Spring Blend! The vibrant green color is striking, and the flavor is smooth and rich, making each cup a delightful experience. I appreciate the high quality and the care that goes into sourcing this matcha. It has a wonderful balance of sweetness and umami, perfect for both traditional tea ceremonies and everyday enjoyment. I highly recommend this matcha to anyone looking for a premium product that truly elevates the tea-drinking experience!
One person found this helpful
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killallthegophers
5.0 out of 5 stars Good Customer Service
Reviewed in the United States on October 1, 2024
Flavor Name: Superior BlendSize: 1.75 Ounce (Pack of 1)Verified Purchase
Update to the section below:

The company reached out to me offering a full refund - and I suggested a replacement - which they processed immediately. Received the Matcha yesterday - and it is really good - I drink it iced - mixes well with cold water - very satisfied!

This product arrived on time - however the packaging was damaged - a hole in the pouch - machta everywhere - and it's a bit messy- gets all over everything and is difficult to clean.... pretty expensive product to have it spilled all over the inside of the shipping container.
3 people found this helpful
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Top reviews from other countries

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one of the many
5.0 out of 5 stars very good matcha
Reviewed in Canada on May 29, 2024
Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
I like matcha and whisk a bowl in my antique chawan every morning. Sadly, however, while I have tried many matchas, I lack the linguistic expertise to adequately sing the praises of this very good matcha. :-(

I can only say: come and see.
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María Teresa Yolanda Mercado Alvarez
5.0 out of 5 stars Gran compra!
Reviewed in Mexico on December 27, 2023
Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
Lo uso como vitaminico y para mi metabolismo, muy buena inversión para mi salud
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Adalberto L.
5.0 out of 5 stars Maravilloso.
Reviewed in Mexico on February 16, 2024
Flavor Name: Ceremonial GradeSize: 1.4 Ounce (Pack of 1)Verified Purchase
El sabor es riquísimo. Súper recomendado. Una excelente opción al llegar del trabajo cansado.
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Serena
5.0 out of 5 stars One of the best
Reviewed in the United Arab Emirates on October 20, 2024
Flavor Name: Ceremonial GradeSize: 1.4 Ounce (Pack of 1)Verified Purchase
It’s sweet, good consistency, and very tasty.
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Jesse
4.0 out of 5 stars Nice product
Reviewed in Canada on October 12, 2024
Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
Good quality
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