Naoki matcha has excellent quality, evident from its vibrant green color. The taste is rich yet not bitter at all, making a very creamy and delicious matcha latte.
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From the brand
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Great-tasting matcha from Japan
We offer matcha and tea from the best tea regions all over Japan. Direct from farms and tea manufacturers.
A focus on quality and flavor
Our mission is to help you enjoy matcha. We have 7 different kinds of matcha for you to choose from.
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Product Description
Our collection of matcha from different tea regions of Japan
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| Superior Blend | Organic First Spring Blend | Fragrant Yame Blend | Chiran Harvest Masters Collection | Organic Culinary Blend | |
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| Source | Uji, Kyoto | Kirishima, Kagoshima | Yame, Fukuoka | Chiran, Kagoshima | Kagoshima |
| Tasting Notes | Balanced and mellow | Mild with lighter umami | Sweet, buttery fragrance | Smooth and creamy umami flavor | Robust with some bitterness |
| Package Size | 1.4 ounces, 1.75 ounces, 3.5 ounces | 1.4 ounces, 1.75 ounces, 3.5 ounces | 1.4 ounces | 1.4 ounces | 1.4 ounces, 3.5 ounces |
| Uses | Versatile blend for matcha lattes and matcha teas | Versatile blend for matcha lattes and matcha teas | Matcha tea | Matcha tea | Smoothies and bakes |
| Target Audience | Beginners | Beginners | Intermediate | Intermediate to Advanced | Beginners |
| Ceremonial Grade | ✓ | ✓ | ✓ | ✓ |
Here are some tips
- If you're new to matcha - start with either our Superior Ceremonial Blend or Organic Ceremonial Blend if you prefer an organic product. They are beginner-friendly blends that provide versatility and a great taste. These also work great for lattes!
- If you've sample many different matcha, you may find that you have "outgrown" the beginner friendly blends.
- For an enjoyable matcha tea, try our Fragrant Yame Blend. It's sweetness and smooth texture will make for a pleasing experience. If you are an advanced matcha enthusiast, do also consider try our Master's Collection matcha. Our favourite is the Masters Collection Chiran Harvest matcha.
- If you intend to drink matcha as a caffeinated pick-me-up for sleepy afternoons, why not try it as a cold brew. That simply means cold water and matcha mixed together. All our blends work well for this, but our Fragrant Yame matcha provides the mildest, smoothest flavors.
Benefits of matcha
Matcha provides a focused, mellow energy boost without jitters or the crash you normally expect from coffee.
This is due to naturally present L-theanine (an amino acid) and caffeine in matcha.
Matcha is also high in antioxidants, with a greater concentration compared to regular green teas.
Understanding matcha
Why do we describe matcha as "blends"?
Matcha is made from shade-grown tea leaves that is milled into a fine powder. The final taste of matcha depends on a tea master who will select different tea leaves for their taste attributes.
The tea master “blends” these leaves together to accentuate certain flavors so that he can achieve a final result that the customer will find enjoyable.
- The overall flavor objectives will vary by region.
- The classical “Kyoto” style matcha prizes balance and umami.
- In the south of Japan, many tea masters are known for producing lighter, sweeter matcha.
- Between good matcha, there is no single “best” flavor. It is a matter of individual preference.
- As the world learns to appreciate matcha, we expect more innovative flavour profiles to emerge.
Usucha (thin tea)
Matcha Latte
Cold Brew Matcha
Delicious Umami, but Takes Practice
This matcha is absolutely delicious once you figure out what you’re doing. I’ve reduced my order on this to just a few times per year and mostly switched to Naomi’s All Purpose Culinary Grade Organic, simply because it’s CLOSE ENOUGH (but not as good as, and thus cheaper than) this Supreme matcha. Seriously, this stuff is heavenly, if a bit finicky.My method: heat 3Tbsp Dark Maple Syrup to hot-but-not-boiling in a small heatproof container, in the microwave; I put it in a small mug. Sift in 2tsp of this matcha and whisk briskly to combine; I use a frother that is turned OFF until the powder is wet before turning it on to whisk in any pockets of dry powder. Leave the hot slurry to sit for at least five minutes, up to a ten minutes. In my quart-size cup or jar, I put in ice and about 1.5 cups of whole milk. Gently mix a little milk into the matcha slurry to thin it out, making sure to get as much of the slurry off the bottom and sides of the container. Pour that matcha mixture into the milk and ice, and stir to combine. I top it off with whipped half-and-half, and enough milk to fill the quart. So good. If it’s too ‘grassy’ you probably need to adjust the heat of syrup OR just try adding less matcha (nah). Keep in mind that this high grade matcha can be easily over heated, over whisked, and/or over indulged; the learning curve is real.
Top reviews from the United States
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Reviewed in the United States on November 2, 2024
Flavor Name: Superior BlendSize: 1.75 Ounce (Pack of 1)Verified Purchase
Naoki matcha has excellent quality, evident from its vibrant green color. The taste is rich yet not bitter at all, making a very creamy and delicious matcha latte.
Images in this review
Reviewed in the United States on September 24, 2024
Flavor Name: Nishio BloomSize: 1.4 Ounce (Pack of 1)Verified Purchase
Reviewed in the United States on October 17, 2024
Flavor Name: Superior BlendSize: 1.75 Ounce (Pack of 1)Verified Purchase
Omg I have absolutely nothing bad to say about this product. Can you see how bright green the matcha powder is?? That is how it’s supposed to look like. You can tell it is such fine, quality ingredients. It’s smooth, not bitter and just overall perfection. I made a banana cream matcha latte & it was AMAZING. I’m excited that I get to save so much money just making it from home. This is the first matcha powder I’ve tried and I’m glad it was this one. If you’re on the fence about buying this one, don’t think just buy!!!
Images in this review
Reviewed in the United States on October 30, 2024
Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
I was out of matcha and since I'm going to Japan soon, I decided to buy Naoki to try out and to cope with my matcha crave for the time being.
A solid matcha powder, beautiful green color. It has a slight bitter taste in milk, and mild taste and little creamy. Depending on the milk you're using, the matcha flavor doesn't really stand out, and if you're using flavored syrups, you probably won't taste much matcha anymore. I used Chobani Oatmilk and the flavor stood out more than when I was using Califa Barista. I only use around 10 mil of simple syrup in my matcha since I do like to taste the tea bitterness.
As thin tea (Usucha), the bitterness stands out but it's still really cream. Less astringent, and your tongue won't be dry after drinking.
A solid matcha powder, beautiful green color. It has a slight bitter taste in milk, and mild taste and little creamy. Depending on the milk you're using, the matcha flavor doesn't really stand out, and if you're using flavored syrups, you probably won't taste much matcha anymore. I used Chobani Oatmilk and the flavor stood out more than when I was using Califa Barista. I only use around 10 mil of simple syrup in my matcha since I do like to taste the tea bitterness.
As thin tea (Usucha), the bitterness stands out but it's still really cream. Less astringent, and your tongue won't be dry after drinking.
Images in this review
Reviewed in the United States on October 6, 2024
Flavor Name: Ceremonial GradeSize: 3.5 Ounce (Pack of 1)Verified Purchase
Reviewed in the United States on November 6, 2024
Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
THIS!!!! It’s so smooth and sweet, I think it comes in a good size for the price as well! The blend is ceremonial and you can tell. So far so good! It gives me energy!
Images in this review
Reviewed in the United States on September 26, 2024
Flavor Name: Ceremonial GradeSize: 3.5 Ounce (Pack of 1)Verified Purchase
Reviewed in the United States on October 1, 2024
Flavor Name: Superior BlendSize: 1.75 Ounce (Pack of 1)Verified Purchase
Top reviews from other countries
one of the many
very good matcha
Reviewed in Canada on May 29, 2024Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
María Teresa Yolanda Mercado Alvarez
Gran compra!
Reviewed in Mexico on December 27, 2023Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
Adalberto L.
Maravilloso.
Reviewed in Mexico on February 16, 2024Flavor Name: Ceremonial GradeSize: 1.4 Ounce (Pack of 1)Verified Purchase
Serena
One of the best
Reviewed in the United Arab Emirates on October 20, 2024Flavor Name: Ceremonial GradeSize: 1.4 Ounce (Pack of 1)Verified Purchase
Jesse
Nice product
Reviewed in Canada on October 12, 2024Flavor Name: Superior BlendSize: 1.4 Ounce (Pack of 1)Verified Purchase
