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Book Blurbs Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors (Self-publishing Guide 2) by [Robert J. Ryan]

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Robert J. Ryan

Book Blurbs Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors (Self-publishing Guide 2) Kindle Edition

by Robert J. Ryan (Author) Format: Kindle Edition

4.8 263 ratings

Book 2 of 4: Self-publishing Guide

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Do you sell as many books as you want to?

A blurb is the hub around which all buying decisions revolve. People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?

Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?

This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.

Because a good blurb is all these things.

This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.

Enter the cutting-edge world of advanced blurbs and learn:

The neuroscience behind persuasion
The bad advice that’s killing your sales
Copywriting super-hooks other than teasers
How blurbs really work

Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.

You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

What writers think about this series…

“This is, by far, the best indie how-to guide I have read.”

“Best advice I’ve seen yet.”

“Brilliant!”

“This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.”

“This guy SO knows what he's talking about.”

“Wow, powerful stuff. Loving this series!”

“Game changer.”

Book 2 of 4

Self-publishing Guide
Print length

147 pages
Language

English
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On Kindle Scribe
Publication date

October 18, 2019
File size

1269 KB
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Product details

ASIN ‏ : ‎ B07ZB5NJLL
Publisher ‏ : ‎ Trotting Fox Press; 1st edition (October 18, 2019)
Publication date ‏ : ‎ October 18, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 1269 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 147 pages

Best Sellers Rank: #141,019 in Kindle Store (See Top 100 in Kindle Store)
- #4 in Genre Fiction Writing Reference
- #76 in Authorship
- #115 in Writing Skill Reference (Kindle Store)

Customer Reviews:
4.8 263 ratings

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Robert J. Ryan

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Marketing? Who doesn't love it?

I know I do. I have a passion for it, and especially for copywriting. So much so that I used to do it for a living.

Words have power. Words change the world. Words change how we feel.

If you look at it from that perspective, copywriting and fiction have a lot in common.

As it happens, writing fiction is also my passion. For this, I have a pen name and also publish under my real name - Robert Ryan. Nonfiction goes under Robert J. Ryan.

By a stroke of good fortune, and perhaps a little hard work, I'm able to work as a full-time writer for a living. My copywriting and fiction-writing skills have come together to form the foundation of a publishing career.

I asked above if there was anyone who didn't love marketing. Truth is, I know a lot of people don't.

If that's you, is it possible you've been taught the wrong way to do it?

I invite you to read my books and see if I can change that for you. Or you can join my Facebook group (Author Unleashed) for free. There we'll discuss all things indie marketing. There, in fact, I hope to drive the cutting edge of book marketing tactics for sales copy and Amazon ads. It'll be a place to get feedback on your marketing efforts until they're honed to razor-like effectiveness.

Want to be part of that? I look forward to meeting you!

Customer reviews

4.8 out of 5

263 global ratings

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Suzanne Simonetti

Great resource!

Reviewed in the United States 🇺🇸 on March 29, 2023

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All agents, publicists, publishers, and authors (no matter how they publish) and genre should read this! Lots of interesting concepts.

Helpful

Cal Shopper

Well Written and More Than I Expected

Reviewed in the United States 🇺🇸 on February 11, 2023

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Blurbs are tough and it is hard to instruct someone to write a good blurb because writing one takes 10% good writing skills and the other 90% master marketing skills. This book does a good job of showing an author how to go about writing a blurb that drives attention, interest, desire, and action. I will go back to this book as a reference every time I release a new novel.

Reviewed in the United States 🇺🇸 on January 21, 2023

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I am a voracious reader of books for the independent writer and Book Blurbs is far and away the best I've found. Its analyses of blurb methodology and the intricate details of what a blurb requires are fantastic. It is an easy read with a slew of great information. Thanks for the tremendous help on a crucial aspect of the publishing conundrum.

One person found this helpful

Helpful

Reader

A must-read for indie authors!

Reviewed in the United States 🇺🇸 on April 1, 2022

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New author here. I published my novel with a blurb I felt good about, and it ended with a strong hook like the most effective blurbs I read on books I've purchased. While writing my second book, I craved more information about marketing my books. This book helped me a great deal, and while I read it, I worked on an updated blurb for my published book. I added a tagline—I knew nothing about taglines before reading this book! I made sure every line of the blurb signaled my genre, and I followed the advice to make the best use of the lines "above the fold" on Amazon. I kept the best parts of my original blurb, but made a lot of improvements based on the advice in this book. I can't say with complete certainty that updating my blurb led to the immediate increase in sales, but I believe it played a big role!

I highly recommend this book. For new authors who don't know where to begin when writing their first blurb, and authors who want to improve their skills writing blurbs that capture attention and lead to increased sales. I should say increased reads. Sales aren't everything, and I like to think of my book on someone's shelf or table when a guest comes by—they might read the blurb and ask to borrow the book. I want them to take my book home with them and fall in love with it, need to buy their own copy, and become a fan of all my work, but of course, that all begins with the blurb. The advice from "Book Blurbs Unleashed" definitely brought me closer to that goal!

Reviewed in the United States 🇺🇸 on March 2, 2022

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Okay, it might take some time to reach hero status, but that's how I feel after reading this book. I knew absolutely nothing about copywriting and was approaching writing my next book's blurb just like writing a fiction novel. The result was a lot of confusion when folks read it, and that kills any draw there might have otherwise been. I was trying to cram the essence of the story into the blurb and feeling overwhelmed. This book showed me how to think like my prospective reader and really cut down my focus. In short, I now have a blurb that has been gone through the critique mill with several lead indie authors in my genre and they are really pulled in by it. Gone is the confusion. Now it makes readers feel and has a unique voice. I've never felt so excited or confident in a book blurb. I even went back and gave my other books' blurbs a quick facelift based on the advice in this book which instantly strengthened them as well. I can't recommend this enough if you struggle to write compelling blurbs like I did. I definitely plan to re-read as well to up my blurb-writing game even more over time.

One person found this helpful

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AWR

Essential tools for the toolbox

Reviewed in the United States 🇺🇸 on August 1, 2020

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Another highlightathon. So much about writing fiction comes from instinct and a book like this takes that and adds quite a few layers directing that skill toward copywriting, which for most of us authors is more of a guess and wait and see. This book helps eliminate the guess part and adds definitive skills. Greatly. And confidence after reading the book in its entirety. Learned more about the reader's perspective based on the author's real world experience which is applicable and can then be applied to blurb writing. One of the aspects I wish was in the book that wasn't was examples of each type (in particular Chapter 18) as opposed to the author making up his own in places but it's forgivable because the author definitely knows what he's doing. It's obvious by reading the blurbs he's written for his fiction (which have the examples missing from this nonfiction book), they're quite good for his chosen genre, and his books have the sales to back up what he's talking about. Highly recommended for any author who wants to strengthen their blurb writing skills. If your sales are lacking this book can help. There's one part in particular that makes so much sense it's worth buying to learn that one fact alone (Chapter 23). I rewrote a blurb based on it recently and not only did sales increase the following day for that book but for the entire series. Coincidence? I don't think so.

8 people found this helpful

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Steve Callahan

Great information for any author

Reviewed in the United States 🇺🇸 on September 26, 2022

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My blurbs tend to be long winded and all encapsulating. This will change after reading this book. The information is clear and I look forward to putting it to work.

Helpful

G. Rinderle

The best blurb writing resource I've found

Reviewed in the United States 🇺🇸 on July 18, 2022

Verified Purchase

If you struggle with writing blurbs, this book is an invaluable tool. It's easy to follow with straight-forward advice that doesn't make big, false promises. Learning anything new takes work, and Ryan is up front about that, but he provides the tools to help you improve as you go.

Helpful

Top reviews from other countries

Cain Quillman

Amazing insight into how important a blurb is.

Reviewed in the United Kingdom 🇬🇧 on August 10, 2021

Verified Purchase

I tried to write my own blurb. I failed many many times. Without the knowledge and expertise from Robert, I'd still be re doing it now.
Luckily I followed every step and decided to ask an expert to do it.
That expert has given me an absolutely brilliant blurb.
Thank you Robert - for everything.
Not only a great author, but a kind person that is focused on helping authors get noticed.
If you want to get your book noticed - read this one first.

2 people found this helpful

John Parnham

A crucial book for authors

Reviewed in the United Kingdom 🇬🇧 on December 23, 2021

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This book raises an important issue for authors who have finished a book and need to raise interest in that book. It is comprehensive in it's scope it shows practical examples and gives an insight into marketing. It is well written and we'll structured the only downside is that he calls readers 'prospects instead of readers. It is dehumanizing. On the whole, I would recommend this book to anyone who is embarking on publishing a book.

Leigh Tilley

Detailed and informative via expert teaching techniques and humour!

Reviewed in the United Kingdom 🇬🇧 on April 16, 2020

Verified Purchase

I was fortunate enough to find agout this amazing book as my fiancée found it during searching for ways to promote books. I'd already written and released my first solo book when I began reading it however it fuelled me to dive deeply into preparation for my next book! It's informative from the get-go, funny and deliberately written in a way where it's as if the author is chatting to you over coffee or a beer. He is witty, candid and uses various techniques to not only teach you but hold your attention throughout like only the best teachers can do! From start to finish he hammers home his points via detailed analyses and powerful examples. As soon as I finished I bought the Amazon Ads book and joined his Facebook group. Well done.

One person found this helpful

Colin

Very good information to help write a better blurb

Reviewed in the United Kingdom 🇬🇧 on June 17, 2021

Verified Purchase

Bottom line, I will write a better blurb for having read this book. That’s the most important thing. So, job done.
I’m not a major fan of the conversational style, and the only tiny critique is that it would’ve been a bit more helpful to use examples other than fantasy every time - I’m biased and believe hooks in that genre are probably easier to write 😄.
But overall, it definitely provides a lot of very good and helpful pointers.
In summary, if you’re writing a blurb, I would definitely recommend spending a few quid to get the very useful and practical information in this book. Your blurb will almost certainly be better as a result.

One person found this helpful

R. B. Harkess

Deeply detailed

Reviewed in the United Kingdom 🇬🇧 on June 7, 2021

Verified Purchase

There's a massive amount of information here, but one gaping hole. When the writer gets to the real meat of the issue and introduces the AIDA concept, he gives no real examples of it - despite giving copious examples of all the reviews he didn't like. For me, declassified the book from a golden resource to simply interesting information.

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