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Edward Segal

Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies Kindle Edition

by Edward Segal (Author) Format: Kindle Edition

4.4 46 ratings

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How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?

This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also includes a template for creating a customizable crisis management plan, and a list of the early crisis management lessons to be learned from the unfolding COVID-19 pandemic.
Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.

Print length

432 pages
Language

English
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Publisher

Nicholas Brealey
Publication date

April 21, 2020
File size

760 KB
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4.4 out of 5

46 global ratings

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Frank DiBartolomeo

Timely, Practical and Ready to Use Advice for Anyone Facing a Crisis!

Reviewed in the United States on June 8, 2020

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“Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Emergencies” is a phenomenal resource for those facing present and future crises. It helps you to determine if you are ready for a crisis before it happens, how to construct an action plan for your crisis including crisis action plan templates, best practices from past crisis, and how to recover from your crisis. Timely, practical and ready to use for your crisis. This book should be on the shelf and referred to often by anyone dealing with a crisis!

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Shane Read

Clear Steps to Take to Prepare for and Handle Any Crisis

Reviewed in the United States on November 24, 2020

This is an authoritative book that gives understandable strategies with clear steps to take when your business, whether big or small, is confronted with a crisis. But more importantly, the book emphasizes the need to plan ahead and explains clearly how to do it. The tone of the book is not judgmental because the author is sympathetic to the fact that no one is prepared as they should be. Instead, the author will motivate you to take the time to get ready in case you need to be. The author's tone is conversational, his experience is vast, and his steps are easy to implement if you will only take the time to follow them. A very interesting and important read that will make a huge difference if your business ever faces a crisis.

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Danny

Five stars for Edward Segal's new book "Crisis Ahead: ..."

Reviewed in the United States on April 23, 2020

Just published book -- "Crisis Ahead: 101 Way to Prepare for and Bounce Back from Disasters. Scandals, and Other Emergencies" by Edward Segal is a primer for every communicator to understand and how to prepare for and deal with a crisis -- so it's manageable.

Even though he wrote this before the Covid-10 crisis the book's introduction was updated to include Segal's commentary and crisis management advice about responding to the pandemic -- which was incredibly important and insightful.

That said, this book is worth reading now even more than ever -- with good lessons to be learned and used to engage all stake-holders that can help any organization survive (even thrive after) a crisis.

This book will also help prepare a CEO and internal teams to know what to look for and ask when considering outside counsel from a crisis communications firm.”

2 people found this helpful

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Robert James

NOW MORE THAN EVER

Reviewed in the United States on April 21, 2020

Publicist and crisis-management expert Edward Segal wants YOU TO SUCCEED with his new 250-page PR guide, Crisis Ahead. Where other books on crisis management are outdated and theoretical, Crisis Ahead is refreshingly current and direct. As Segal says in his introduction—which includes a late-breaking essay on the COVID-19 CRISIS—he aims only to deliver "quick, practical advice" for the busy corporate communicator. No fancy terms or high-brow notions here! Just solid, recent case studies and the "lessons learned"—plus "101 best practices," as well. Everything is intended for the busy communicator who needs to know "what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis." DO NOT HESITATE TO BUY AND READ THIS BOOK.

(NOTE: The essay on the COVID-19 CRISIS is worth the price of the book itself.)

One person found this helpful

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flamedance

The perfect book to help you prepare your business for the next time crisis strikes

Reviewed in the United States on May 8, 2020

In today's rapidly changing world, Edward Segal's new book, Crisis Ahead, is exactly what company management needs to help prepare themselves for a multitude of crisis situations.

The last thing any company wants is to be unprepared and scrambling to protect their company, employees and/or the public when they are deep in the middle of a crisis. Mr. Segal offers practical advice and multiple scenarios on how to handle a variety of crisis situations as well as examples of how NOT to handle things! His step-by-step directions will help you prepare a well laid-out plan so, when your next crisis hits, you can be confident that you and your company will be ready!

I highly recommend this book for all businesses, large and small.

One person found this helpful

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Ira S. Wolfe

Crisis Ahead is a Reality Check

Reviewed in the United States on April 26, 2020

Edward Segal's new book Crisis Ahead couldn't have come at a better time. While the pandemic curve seems to be flattening, we're just months, days, or even hours from the next one. Crisis Ahead is a handbook to mitigate the risk. His list of possible scenarios is impressive and comprehensive. Who would have ever imagined so many of them might converge at the same time? His reality checks offer a way for any one of us to stop and pivot forward. There will be another crisis ahead and Edward provides readers a roadmap.

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Amazon Customer

Talk about a timely publication!

Reviewed in the United States on April 23, 2020

This book could not be more instructive, helpful and useful than right now. Am using a lot of what Segal offers to help my company deal with issues arising out of the Coronavirus shutdown. Granting that the book was intended to help us look down the road to anticipate and plan for emerging crises impacting our businesses and our teams, the help and guidance we need is NOW! And that's what my leadership team and staff are getting out of the book. Thanks, Edward Segal!!! Keep writing!!!!

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Candace

Not grounded in research, lots of long arbitrary lists

Reviewed in the United States on July 26, 2020

Lots of long lists that don't seem to be grounded in research. For example, "Ten R's of Crisis Management" -- the research shows that in crisis, people can't remember 10 things. Lots of generalities, few specific examples or stories.
101 ways -- just according to this guy.

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