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Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission by [Tony Rossell]

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Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission Kindle Edition

4.9 4.9 out of 5 stars 30 ratings

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Editorial Reviews


In praise of Membership Recruitment 
"Tony Rossell is the Master of Membership Marketing. This book is not a theoretical treatise; it reflects Tony's work over many years, during which he has executed these principles over and over again to the great benefit of many membership associations. As the terrain shifts under the feet of non-profit associations, and for-profit corporations capitalize on the membership model, Tony's expertise on member acquisition and retention is to be treasured by anybody serious about membership growth."
Ron Mattocks
Chief Operating Officer
Council for Advancement and Support of Education (CASE)
"Tony Rossell has spent considerable time observing associations committed to growth and identified the strategies needed to make it happen. This book provides a deep dive into the membership recruitment process and will be a great tool for any association that seeks a guide to expanding market share and membership."
Sarah L. Sladek
Founder and CEO
XYZ University
"Tony Rossell is a leading expert on all aspects of membership from recruitment through retention. As it is stated in the book, 'Members can and should be the driving power for association success.' This book should be required reading for all who work in a membership association. The book contains practical, research-based advice and guidance that will assist associations in the development of strategies both to increase membership and retention."
Neil Reichenberg
Former Executive Director
International Public Management Association for Human Resources
"Membership Recruitment is a thoughtfully written guided tour of today's membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone."
Joy Davis, CAE
Managing Director, Member Products
American Association of Pharmaceutical Scientists
"I have worked with Tony for many years. He has a relentless dedication to the achievement of an organization's growth goals through his ability to implement targeted messaging that offers a strong and compelling reason to take action and his use of data to measure success."
Roger C. Myers, Jr., CPA, MBA
Chief Financial Officer
Certified Financial Planner Board of Standards, Inc.
"If you are in the membership business, do yourself and your organization a favor by buying and reading this book. Tony Rossell understands the membership business better than anyone. Save yourself years of trial and error by discovering what he has learned during a long and successful career in membership marketing. Tony knows what works today and where the trends are leading us tomorrow."
Frank Kenny
Chamber Pros Community
"Great associations have great membership programs, period.  If I were going to read only one book on how to develop, nurture, and grow your business, particularly during these challenging times, it would be this one. Tony has been the industry expert for the past thirty years and his knowledge is invaluable."
Chris Strong
Senior Vice President, Conventions and Membership
National Business Aviation Association
"I have had the good fortune to partner with Tony Rossell for the last decade to double my association's membership, and am always impressed by his ability to leverage his deep marketing expertise to generate new ideas and strategies to grow acquisition and retention.  You might never be lucky enough to work with Tony, but if you have the good sense to purchase his book, you will benefit from his lifetime of experience to gain practical, powerful insights and frameworks that drive membership growth."
Stephen Fox
Vice President, Membership and Constituent Relations
American Nurses Association
--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B08V1CGBBW
  • Publisher ‏ : ‎ Marketing General Incorporated (January 25, 2021)
  • Publication date ‏ : ‎ January 25, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4028 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 133 pages
  • Customer Reviews:
    4.9 4.9 out of 5 stars 30 ratings

About the author

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Tony Rossell serves as the senior vice president of Marketing General Incorporated (MGI), a direct marketing agency in Alexandria, Virginia. For over three decades, he has consulted with hundreds of associations to help them achieve their membership growth goals and mission through better strategy, research, and marketing.

A frequent writer and speaker on marketing topics, his recently published book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission, offers a practical guide to help membership professionals. He is a contributing author to two other books, Membership Marketing (ASAE 2000) and Membership Essentials (Wiley 2016). He is a regular speaker at association conferences and has presented on membership marketing topics on four continents. He is the past chair of the ASAE Membership Council. In his work at MGI, Tony launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle.”

Customer reviews

4.9 out of 5 stars
4.9 out of 5
30 global ratings
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Top reviews from the United States

Reviewed in the United States 🇺🇸 on March 29, 2021
2 people found this helpful
Reviewed in the United States 🇺🇸 on February 23, 2022
2 people found this helpful
Reviewed in the United States 🇺🇸 on March 5, 2021
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5.0 out of 5 stars A small book with a powerful punch!
Reviewed in the United States 🇺🇸 on March 5, 2021
Most people talk about membership recruitment. In his new book, Tony gives you more than talk, he gives you tips and techniques for immediate action.

You will learn membership recruitment strategies from real-life case studies. If you are wondering if you should budget for membership recruitment, wonder no more. On page 37, Tony gives you the economic model to justify why membership recruitment is vital to your organization’s growth.

Get your copy today. You and your future members will be glad you did!

Velma Knowles
Best-selling Author
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2 people found this helpful
Reviewed in the United States 🇺🇸 on October 4, 2022
2 people found this helpful
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