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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business Hardcover – January 20, 2009
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From the Inside Flap
The Internet is a huge virtual marketplace populated by millions upon millions of potential customers. It's also flooded with web sites, vendors, and businessesall vying for the attention of those millions of potential customers. In this vast and chaotic online world, how do you get noticed and grow your business?
eBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEO) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves. Best of all, you can do it all yourself in just a few hours a week, without the hassle or expense of hiring a professional Internet marketer.
Inside, you'll find more than a dozen different strategies that will directly impact your search engine rankings and online visibility. In addition, the book offers tips for maximum effectiveness, walkthroughs for review and clarification, practice exercises to apply what you've learned, and real-world case studies to show you how these tactics have helped businesses succeed. Finally, a wealth of online resources is spread throughout the book to provide further guidance, support, and ideas.
eBoot Camp gives you everything you need to grow your business online. Practical, easy to use, and packed with proven strategies, it helps you expand your presence on the Web, thereby increasing your site traffic, custom-ers, and sales. Take a short stint in eBoot Camp and win the war for online attention.
From the Back Cover
"Good tools, good book, good reading!"
—MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited
"Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy."
—T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind
"Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. You'll think Corey Perlman wrote eBoot Camp just for you."
—SHARON LECHTER, Member of the President's Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com
"Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business."
—MARK SANBORN, President, Sanborn & Associates, Inc., and bestselling author of The Fred Factor, You Don't Need a Title to Be a Leader, and The Encore Effect
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Top Customer Reviews
Not only is this book a weak primer with plenty of page filler, but Perlman's suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn't realize nor does he mention that Google's algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.
The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.
I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they've been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts.Read more ›
This author completely grasps what newbies want to know, and he puts the information in easily digested, easily understood bits. There are other reviews describing the contents, so I won't bore you.
But the subjects covered are so easy to grasp, that any beginner will get value out of this book. I recommend it to anyone wanting to know how to make a website...and make it sell.
If you are selling online nationwide, this is the book.
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
12. Press releases
14. Opt-in forms
15. Email marketing
17. Web site usability
18. Closing word
B. Bonus resources
The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.
I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it's not like the topic hasn't been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!
Recommended reading list:
>>...Read more ›
The book was published in January '09. Just 5 months later, an Amazon reviewer called "Swati Nigam" wrote in their review:
"He has written a chapter about how important meta tags keywords is to search engines including Google. But I know that Google does not look at meta tags keywords anymore. So when I emailed him about it, he explained to me that its true Google does not, but many other search engines still do, and that it is a good place to list commonly misspelled words (you wouldn't want them on your main content). However, I hope in his later book revisions, he would let people know that Google does not use meta tags keywords."
Yup. That's important to know and it's not in the book.
Save your money. Not recommended.
Most Recent Customer Reviews
Extremely valuable content that I could understand and apply.Published 16 months ago by Earlene Stewart
It's AWESOME and informative. I'm fairly certain the author is a genius.Published 17 months ago by SheGarcia
regardless what your business is, we are all in the marketing business, I got my hands on eBoot Camp book at a perfect timing, since we're launching our new company, I took... Read morePublished 18 months ago by Afraa
got it in 3 days which was great, but in fairness to me I paid extra, but I got what I wanted and as advertised so I'd definitely buy from this seller again.Published 21 months ago by adrian alex serrato
I have a website I'm starting and my mother has another one for a different kind of business-- both of us are new to Internet promoting and social media. Read morePublished 23 months ago by Elisa K.
Not very helpful if you are a seasoned entrepreneur and certainly you can develop all these techniques just by doing a little web research and being disciplined. Read morePublished on December 2, 2012 by Christina DeFalco
I read through this book once before even creating my website and it taught me a lot. The author goes through a bunch of different techniques that WILL help improve your traffic. Read morePublished on November 28, 2012 by cggustaf
Since reading Corey Perlman's book and reworking my website's title, keywords, and home page copy, I have gotten my site to jump consistently to 3rd and 4th place (after yelp and... Read morePublished on October 31, 2011 by Patrick Smith