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eCommerce Best Practices - How to market, sell, and service customers with internet technologies Paperback – April 11, 2008
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About the Author
Tom McFadyen founded McFadyen Solutions 21 years ago with the strategy of focusing on one technology and being the very best in that market. In the mid-1990 s Tom committed McFadyen Consulting to becoming the very best eCommerce systems integrator. During the past decade Tom has overseen his team s work on over 100 large-scale eCommerce implementations including dozens of Fortune 500 clients. Combined, these sites generate billions of dollars of online sales per year. Tom is a frequent speaker on eCommerce matters and has provided high-level eBusiness strategy consulting to many clients.
Top customer reviews
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But don't turn to this book expecting real depth anywhere, and in some cases, the lapses are surprising and disappointing. The best case in point is probably Web Analytics, a vital aspect of running a successful and competitive eCommerce site. In a five-page chapter that does an OK job of covering general methodology, there is no reference whatsoever to any Web Analytics products or services, and no examples of how Online Analytical Processing engines, Data Mining tools, or Business Performance Management tools are actually used.
Another example: there are three pages on User/Consumer Product Ratings/Reviews on a Website, but no mention of the fact that many sites employing "Best Practices" use third-party tools to support these functions, and of course, no examples of such third-party tools.
For readers who know nothing about the subject, this is an adequate introduction. For anyone looking for guidance on actually implementing Best Practices, it falls woefully short.
The book arrived very quickly, after 1 or 2 weeks only. Unfortunately I thought this book contains programming tools or code helping to make ecommerce safer.
So I misunderstood the title.
After all I got another book which is better (and thicker) than I thought so this book might be still helpful for general stuff...
If it was the book I thought off, it would have been perfect...
The broad range of topics "a mile wide approach" is applicable to medium size and large scale projects. It is apparent after reading that the author has "been there, done that" and knows how to position an eCommerce project within the enterprise.
This book was the perfect gift for one of my best clients. The book helped to provide parameters around what it means to engage in an eCommerce project.
The book was an invaluable resource. It told me all the questions I should be asking, pointed me in the right direction of the answers, and gave me dozens of ideas to incorporate on our site that I never would have thought of without it.
I especially liked that it made all the techno-jargon accessible and understandable so I could have more productive conversations with my web developer.
I highly recommend this book.
This serves as a great reference guide. I use it to grab just the info I need right now... ie quick tips for writing my weekly email to customers or speaking to a designer about improving design or customer interaction.
This is up to date with the newest information and discussions of the tried and true techniques. I highly recommend it.
I would highly recommend this book to all.